Did you build a website and no one came? Did you have grand hopes of internet fame, only to find creating and promoting your website or blog was much more challenging than you ever imagined? If your website (or blog) isn't bringing in visitors like it should, grab a cup of coffee and watch my WordCamp Grand Rapids presentation. In this educational session I walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors. In the ... Read More
Blog
The Sad Truth About US and Canadian Small Business Website Usage
The below chart represents internet usage, and more importantly growth, across US and Canada. If you step back and let those figures sink in, you'll realize this is amazing growth. I show you this graph because there is a severe disconnect between user internet adoption and US and Canadian small business website usage. Over 50% of businesses are missing out. The Canadian Internet Registration Authority has an amazingly awesome website that provides statistics for internet usage in Canada. ... Read More
Using Technology to Teach Old Dogs New Tricks
Recently I was sitting on the flight headed to WordCamp San Francisco and I heard a woman behind me state “you can’t teach a dog a new trick” and I just had to giggle. She said this because she was trying to switch her smartphone from regular to airplane mode. You could tell she found the process a bit daunting and she was a bit overwhelmed by technology of this nature. I laughed about this because I know she is wrong. You really can teach an old dog a new trick. Well maybe not my dog, but it ... Read More
Use WordPress to Create the Perfect Author Website Design
Over the last few months my friend Chris has been pushing me to create a WordPress theme that would support DIY author website design. I was a little hesitant about this idea because I already had other products I wanted to create in my head. Chris knew it was a good idea and he knew this was a niche that was underserved by WordPress, so he continued to bring it up in conversation. After a while he created the base design for a template and sent it over to me. I’ll be the first to admit, ... Read More
Customize a WordPress Theme With Conductor and Make Beautiful Music With Your Website or Blog
Would you like to customize a WordPress theme without having to contact a programmer or agency for assistance? Would you like to tweak the presentation of a blog page on your own and not have to search through CSS or PHP code? Yep, me too and we're not alone. The WordPress community includes a lot of power users like you and me. We want to customize the layout and design of our website or blog, but we don't want to rely on others for help. If you fall within this type of user group, the new ... Read More
A Chat About eCommerce Plugins and Themes
Today I had the pleasure of joining Carrie Dils on her weekly podcast series Genesis Office Hours. Carrie invited me on to talk about the launch of our new WordPress eCommerce theme. We were joined by Cory Miller, Justin Sainton, and Daniel Espinoza. The four of us represented the theme and plugin developers associated with our new Jessica theme. Carrie as kind enough to ask us on the show when she heard the new theme would be styled to run three different eCommerce plugins. That is kind of ... Read More
Introducing Jessica: A WordPress Store Theme With Lots of Options
We’re happy to announce the release of Jessica, a brand new WordPress store theme that was built for the Genesis Framework. Our theme is pretty, but don't let her beauty mislead you. She is a very powerful theme that is full of great eCommerce options. Jessica is not only beautiful, it's coded in HTML5 and supports schema. The theme comes with options to showcase coupons and freight specials, capture subscribers, and display sizing tables. It is mobile friendly so it will automatically adapt ... Read More
Introducing Derrick: A Training Website Theme
We’re happy to announce the release of Derrick, a new WordPress LMS theme that was built for LearnDash and the Genesis Framework. Derrick was designed as a training website theme so it could support the creation of online courses and lessons. Our new Derrick theme is coded in HTML5, supports schema, and it is mobile responsive. It includes prebuilt styling for the LearnDash learning management system, iThemes Exchange, and WPAchievements. Derrick’s Feature Highlights Digital sales ... Read More
A Visit to the WP Round Table
This week I had the pleasure of appearing as a guest on the WP Round Table. Kellen, Kyle, and Jason spent an hour with me in a question and answer format that explored my background, our business, and my place in the WordPress community. The podcast covers the firm's creation, our customers, our services and products, and my background in accounting. Yes, I really did major in accounting in college. And yes, I don't know what I was thinking when I made that decision. We chatted about ... Read More
Find Your Superpower and Build a Great Online Brand
One of the greatest milestones we can reach in building an online brand is finding our inner superpowers. It isn’t an easy task, but one that is vital to building and growing a personal brand or company image. As I sat down to write this post, my phone started beeping with text messages. Not just one message, but many messages. I had not even gotten past typing the title. My daughter is at her first high school audition and she is trying out for the school play. As part of the audition ... Read More
Liberate Yourself With a HubSpot to WordPress Migration
Are you an existing HubSpot customer? Are you thinking about canceling the service? Are you afraid to liberate yourself because you’re not exactly sure what HubSpot alternatives are available? Or maybe you’re considering signing up for HubSpot and you’re weighing the software’s cost versus benefits. Are you concerned that you don’t really know what you’re getting yourself it and there may be some downside you’ve not yet considered? In either scenario, you’re not alone. I’ve talked to a lot ... Read More
We’re Sponsoring WordCamp Ann Arbor 2014
WordCamp Ann Arbor is Coming on October 4th! Fall is WordCamp season and this means WordCamp events are happening all around the world. In fact, the are multiple WordCamps scheduled the exact same day as Ann Arbor's camp. This is the first time Ann Arbor will have a WordCamp and I'm very excited. I've been a small part of the organizing committee, Debbie is a volunteer for the day, Web Savvy is a sponsor, and I'll be speaking at the event. I'll be on stage at 11:00am on Saturday to give a ... Read More
Don’t be Greedy When Selecting Keywords
Of all the lessons I can offer on SEO, one of the most important lessons is about greed. And while it is an important SEO lesson, it is a simple one. My SEO lesson is merely this - Don't be greedy when selecting keywords. I learned this lesson through trial and error, through hard work, and through years of working on real-world search engine optimization. I didn't come to this conclusion lightly or even quickly. It is something I learned over time and as I advanced forward in my SEO ... Read More
Use Keyword Mapping to Stop Competing With Yourself
The last month I had the pleasure of speaking at WordCamp Grand Rapids. At the end of my presentation someone in the audience asked about keyword mapping and I found myself going off on a tangent about companies and bloggers competing with themselves on SEO. This idea came to the surprise of many people, including my friend Chris Lema. He was sitting right in front of me as I spoke and I could tell by his reaction that it was something he had not yet contemplated. Keep in mind that Chris ... Read More
How-To Guide: Installing the Genesis Framework and a Child Theme
We sell a lot of Genesis child themes and many times these themes are sold to people who have never used WordPress before, let alone the Genesis framework. They’re dentists and lawyers and other people who don’t sit and build websites every day. Because of this, many people are a little intimidated by the idea of installing the Genesis framework and a child theme. Here’s the good new – it is really easy. Even if you’ve never installed a WordPress theme. A Recap on Frameworks In the most ... Read More
Natural SEO is a Seed and PPC is an Over Ripened Banana
Natural SEO represents the planted seed that brings long-term growth and produces endless amounts of nutrients. PPC is the ripened banana you purchase to obtain a quick potassium fix. I have long believed in the power of natural SEO. I’ve been preaching it for about a decade and I’ve been screaming it from the rooftop for over five years. This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. This weekend ... Read More
The New Rainmaker Platform Will Have You Doing a Happy Dance
This week Brian Clark reached out to me and asked if I’d like to review the New Rainmaker platform from Copyblogger. Me, being the ultimate Genesis fan girl, didn’t think twice about jumping at the offer. After all, I’ve been using StudioPress themes since I started with WordPress and we use the Genesis framework in everything with do here at Web Savvy Marketing. If these folks are releasing something new, I knew it had to be good and I wanted to take a look. I accepted the invitation and ... Read More
Best WordPress Podcasts for Your Listening Enjoyment
Earlier this week we published a blog post about getting started with WordPress podcasts. This post was a how-to Q & A on podcasts with Jason Tucker. I wanted to follow up with a list of the best WordPress podcasts I feel are worthy of your listening time. These podcasts will cover topics from general WordPress education to technical expertise. Read last week's post titled Tips for Getting Your WordPress Podcast Started -> Most WordPress podcasts run weekly and are presented in a 30 ... Read More
Tips for Getting Your WordPress Podcast Started
I’ve always been a fan of blogging and social media, however I’ve lately found myself drawn in by the growth of WordPress podcast sites. I’ll admit that I was a bit anti-podcasting at first. I wasn’t sure it would stick and I really didn’t see the value of it. And then something changed. I was invited to be a guest on a number of WordPress podcast shows and I realized this new type of marketing had something to offer. Podcasting can have a reach that is unique and unlike that of blogging, ... Read More
Are You Considering Building WordPress Themes and Selling Them Online?
Last month I had the pleasure of speaking at WordCamp Chicago. My presentation was titled Solutions Before Development – Creating WordPress Products That Actually Sell. If you’re considering building WordPress themes and launching a theme shop, this talk is a must see video for you. My presentation followed this outline: The Internal Fight The Concept Was Simple In the beginning… We were completely and utterly clueless At First We Were Just Another WordPress Theme Store Find ... Read More
- « Previous Page
- 1
- …
- 5
- 6
- 7
- 8
- 9
- …
- 20
- Next Page »
Web Savvy Marketing
TwitterYoutubeFacebookLinkedinGoogle +