I've been a longtime user of the free Yoast SEO plugin and I've been starting to utilize more and more of their premium extensions. I'm not alone. Over five million WordPress website owners use Yoast SEO too! But are these users truly helping their SEO? In most cases no, but it's not the plugin's fault. I would estimate that 95% of my SEO or website audit clients have the Yoast SEO plugin installed, but the implementation is far from complete and the actual on-page SEO usage is haphazard ... Read More
WordPress Articles and Posts
WordPress articles and blog posts related to design, plugins, and coding best practices.
Our Investment Strategy: Why We’re Selling Our Genesis Theme Store
Back in 2011, Chris Cree had the idea of launching a stock theme store. I denied his request the first two times he brought it up, but on attempt three I was bought in. For the next four months Chris and I worked with our team to launch a Genesis based theme store. We started with four themes and eventually made our way up to well over thirty themes. In doing so, we became the largest source of Genesis child themes outside of StudioPress. I was proud of that claim because I knew the entire ... Read More
Grab Savings at Our Black Friday Sales Event
Today is election day in the U.S. and I'd like to take a step away from the craziness to chat about another crazy event this November -> Black Friday! We rarely run sales, but in keeping with our crazy U.S. traditional of Black Friday and Cyber Monday shopping, we are offering a few limited time coupons for our premium WordPress themes, SEO courses, and onsite SEO workshops. What's Up for Sale? Stock WordPress Themes Discount = 25% Off Coupon Code = BlackFriday2016 Buy a single theme ... Read More
WordPress Automation Tools and Tips
When I first started the company seven years ago, I did everything myself and everything was done manually. It wasn't long before I realized I had to find and set up some WordPress automation tools to keep me sane. Over the years I've tried a lot of plugins, SaaS products, and tools. Many have come and gone, but a few good ones have stuck around and I'm very thankful for them. There is a false belief that marketing and selling on the internet is quick and easy. Well it isn't. There are a lot ... Read More
Digging Into Beaver Builder Free vs Pro Options
Last fall I attended a small WordPress conference called CaboPress. While there I met a gentlemen named Robby. I did not know Robby prior to Cabo and honestly I don't even know if I had known of him. I had briefly heard of his product Beaver Builder but I didn't know the man behind the plugin. Since I liked Robby immediately upon meeting him, I made a mental note to try out Beaver Builder upon my arrival back to the states. I hate to admit this, but I never did. Life caught me up and ... Read More
Meet Richard: A New Law Firm Website Template for WordPress
Does your law firm website need an update? Richard, a law firm website template for WordPress, is here to update your existing website with a fresh new look. Richard is our latest stock WordPress theme that is available for purchase in our online theme store. Richard is a Genesis child theme designed for law firms with multiple attorneys and/or single lawyer offices. Website Template Features and Highlights Text or image based logo Easy to use menus Hero image Attorney ... Read More
Using Custom Post Types to Power Up Your WordPress Website
This month I had the pleasure of speaking at High Ed Web in Grand Rapids. After my talk I sat in on Daniel Spillers’ presentation where he discussed the University of Arkansas Little Rock’s usage of custom post types. While we have been using custom post types for years, I realized we’re in the minority. Daniel and his presentation reminded me that custom post types are a magical world that most WordPress users have yet to explore. What are Custom Post Types? Custom post types are simply a way ... Read More
Meet James: A Consulting Website Template for WordPress
Does your consulting practice need some change management? James, a consulting website template for WordPress, is here to help drive some ROI back to your marketing budget. James is our latest stock WordPress theme that is available for purchase in our online theme store. James is a Genesis child theme designed for B2B and B2C consulting companies. Template Features and Highlights Text or image based logo Easy to use menus Hero image Call to action options on the home page and ... Read More
Website Therapy for Psychologists and Counselors
Does your practice need a little website therapy? Our Kathleen theme is here to help heal your lack of online presence. Our latest WordPress theme, Kathleen, is now available for purchase in our online store. Kathleen is a Genesis child theme designed for psychiatrists, psychologist, therapists, marriage counselors, social workers, group practices, and other mental health professionals. Feature List for DIY Website Therapy Text or image based logo Easy to use menus Hero image or ... Read More
What is WooCommerce?
If you’re considering launching an online store, you’ll be presented with many software options for building out your storefront. These choices, while initially will feel like a windfall, can quickly feel overwhelming due to the multitude of ecommerce options available. Today I’d like to walk through one very popular solution and present an overview of what is WooCommerce and why you might want to consider it for creating an ecommerce website. So What is WooCommerce Really? WooCommerce is a ... Read More
Get Your Website in Shape With Kristie
Our latest WordPress theme, Kristie, is now available for sale through our online store. Kristie is a Genesis child theme designed for yoga studios and fitness centers. If you're opening up a new studio or need to give your studio's existing website a makeover, our Kristie theme can provide a quick, yet professional DIY website option. Kristie Offers Great Options for DIY Website Builds Text or image based logo Easy to use menus Hero image or rotator Call to action option in ... Read More
Don’t Wait for Black Friday and Cyber Monday, Grab Your Savings Today!
In honor of our crazy U.S. traditional of Black Friday and Cyber Monday shopping, we are offering a limited time coupon for 25% off any of our premium WordPress themes. Here’s How to Grab Your 25% Discount First, put down the left over candy corn and pumpkin spice latte. Second, head on over to our theme store and start browsing through our 30+ stock themes. Check out a demo or two to get a feel for the theme look and function. Third, add your favorite theme to your shopping ... Read More
New License and Pricing Policy for Stock WordPress Themes
It’s hard to believe so much time has past and our little theme store has grown into the size it has. I did not anticipate the popularity or sales growth that has occurred these last few years. As with the rest of the WordPress community, we have been forced to reevaluate our existing sales model and our ability to provide long-term, high quality support for theme buyers. In an effort to preserve our existing level of support, we are migrating from a lifetime theme license to an annual ... Read More
Have You Heard of Liquid Web WordPress Hosting? I’d Like to Introduce You
I recently had the pleasure of learning more about Liquid Web WordPress hosting and I have to say, I’m so impressed with the company, that I felt compelled to share it with our readers. I don’t get excited about hosting very often, but the folks at Liquid Web have peaked my interest and I do believe they should be on your radar too. Let Me Introduce You to My New Friends and Give You the Backstory on How We Met Liquid Web has a data center in Lansing, Michigan, which is only about an hour ... Read More
WPML Compatible WordPress Themes Have Arrived!
I’m happy to announce that we are currently updating all of our Genesis child themes to be WPML compatible. This means we are bringing more goodness to our international customers. Over the summer we went through the process of collaborating with WPML (The WordPress Multilingual Plugin) on a sample theme. The WPML team installed, tested, and certified one of our existing themes. After this first theme was wrapped up and certified as WPML compatible, we began including these same changes in ... Read More
WordPress Donation Plugin Makes It Easy to Give
WordPress has long been a favorite of non-profit companies. And while there have been many options available for accepting donations on a website, none of been quite as easy to implement as Give – a new WordPress donation plugin. Before the Give plugin was released, most WordPress users would utilize a PayPal donation button, Gravity Forms, or WooCommerce to accept online donations. While all three sound easy enough, they are not quite as simple and focused as using a WordPress plugin focused ... Read More
Get Social With bbPress, BuddyPress, and the Genesis Framework
We've received a lot of inquiries, tweets, and messages on what's coming next in our theme store and after a few month hiatus, I'm happy to report we have a new theme released and ready for usage. Our latest theme, Caroline, is now available and it's full of lots of functional goodness. Instead of integrating our theme into one or two major plugins, we decided we'd go full out crazy and style it to support four very popular plugins. When you purchase Caroline, you'll receive a premium ... Read More
Say Hello to Summer and Save 20% on Any Stock WordPress Theme
Let's celebrate summer with a sale on all of our stock WordPress themes. If you've considered buying one of our stock Genesis themes and wanted to save money on the purchase, now is the time! Here’s How to Grab Your 20% Discount First, put down the sunscreen and sunglasses. I know it is hard, but you really can do it. Next, step away from the swimming pool and walk slowly towards your computer. We say slowly because you might trip over a beachball. Browse through our Genesis themes and ... Read More
Learn WordPress With These 20+ Training Courses and Resources
When I picked up my new SUV last summer, the dealership tried to give me a quick overview of the dashboard and options available. They had me for the first five minutes and then I completely lost interest and just wanted to drive off into the sunset with my fancy new ride. Sadly that training failure isn’t an isolated experience for me or anyone else. For training to work well, the trainer needs to be knowledgeable, structured, patient, and have the ability to apply their skills to ... Read More
Custom WordPress Theme Design vs. Theme Customizations
Most WordPress users do not understand the difference between the customization of an existing WordPress theme and the creation of a custom WordPress theme design. And why should they? They’re users focused on running their business and not on the jargon of WordPress design. Each week we run into this area of confusion and each week I feel the frustration from users trying to maneuver through the maze of premium WordPress themes, graphic designers, programmers, and WordPress ... Read More
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