A logo is the DNA of marketing. DNA is a molecule that carries genetic information. It is the material that houses the information about how a living thing will look and function. In marketing terms this equates to a company logo. A logo is a fundamental component of branding and marketing. Similar to DNA, it will establish the look and feel for all other branding and marketing efforts. A logo includes a unique combination of topography, color, shape, and form that represents the core of ... Read More
Branding Articles and Posts
Find Your Superpower and Build a Great Online Brand
One of the greatest milestones we can reach in building an online brand is finding our inner superpowers. It isn’t an easy task, but one that is vital to building and growing a personal brand or company image. As I sat down to write this post, my phone started beeping with text messages. Not just one message, but many messages. I had not even gotten past typing the title. My daughter is at her first high school audition and she is trying out for the school play. As part of the audition ... Read More
Being the Brand and Embracing Community at WordCamp Miami
Who Do You See? When you look in the mirror, who do you see? Is it the past, present, or future you? Some days I look in the mirror and I see the shy little girl who stuttered as a toddler. I see the under performer who was in remedial reading. I see the child who struggled just to get to school, let alone excel at academics. And then I catch myself and I stop. It is unproductive and it very self-defeating. What I should see is the person I became. The person I am today. I should ... Read More
When It Comes to Branding, Simple is Good
When I first entered into the world of marketing, branding felt like a mystery to me. It scared me. I “got” the concept of marketing and was an SEO wizard, but the idea of building a brand was intimidating. The funny part of this stage in my life was that I was branding companies and products without realizing it. I was creating a brand simply by focusing on what made me, my company, and my product and service offering different. Branding for Normal Folk If you see the word brand and feel ... Read More
Saying No to Copycat Marketing
I love black cats. In fact, I own two of them. I adopted them from the local animal shelter after we lost two black kittens to a disease called FIP. My current felines are black cats number five and six. Yes I have really owned that many. Why do I like black cats so much? They are typically ignored at the shelters and they have very nice personalities. They are very similar and I’m generally safe in adopting one because I know the temperament will be consistent. But as much as I love my ... Read More
The Beauty of Focus and Clarity
When I first launched our company I would use the phrase “internet marketing firm” to describe us. At the time it seemed relevant, sufficient, and to my naive self, all-inclusive. But was it the right description for the company? It would, after all, cover everything we did. We clearly wouldn’t miss out on anything by such a broad term. Right? No I was wrong. I was very wrong. Unfortunately it took me a few years to see why this was incorrect and why it was so damaging to our growth. ... Read More
Be the Peacock
The peacock is known for his colorful and far reaching tail features. The blue and gold features are used to draw attention and to attract potential mates. The Peacock’s methods are very effective, as the average male gathers a harem of several female peahens. While the male peacock proudly markets himself to potential mates, his female counterpart, the peahen, remains drab so she can blend into the bushes in an effort to protect herself and her incubating eggs. She is forgettable, ... Read More
Using the Psychology of Color to Connect With Your Website Visitors
Color makes an impact. It doesn’t matter if you are male or female, young or old – color creates a positive or negative emotion in people. It can provide added value to your website or it can distract the visitor and degrade the overall experience. How you present color will make an impact. Choosing the right color for your logo or website is a very personal decision. The key is to make this decision not just based on your personality traits, but that of your visitor. Knowing what will ... Read More
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