A few years back I was holding an SEO mastermind session and one of my students compared SEO and content marketing to baking chocolate chip cookies. Boy was Lorraine right! Content marketing is a lot like cooking. Both are extremely rewarding and both require skill, patience, and passion. I've long said SEO was a strong combination of art and science, which totally aligns with cooking. Many people believe that blogging differs from copywriting the same way your home-cooked meal differs ... Read More
Content Marketing Articles and Posts
Writing Website Content: Addressing the Elephant in the Room
Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. It's the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. For those of you who think I am ... Read More
Liberate Yourself With a HubSpot to WordPress Migration
Are you an existing HubSpot customer? Are you thinking about canceling the service? Are you afraid to liberate yourself because you’re not exactly sure what HubSpot alternatives are available? Or maybe you’re considering signing up for HubSpot and you’re weighing the software’s cost versus benefits. Are you concerned that you don’t really know what you’re getting yourself it and there may be some downside you’ve not yet considered? In either scenario, you’re not alone. I’ve talked to a lot ... Read More
The New Rainmaker Platform Will Have You Doing a Happy Dance
This week Brian Clark reached out to me and asked if I’d like to review the New Rainmaker platform from Copyblogger. Me, being the ultimate Genesis fan girl, didn’t think twice about jumping at the offer. After all, I’ve been using StudioPress themes since I started with WordPress and we use the Genesis framework in everything with do here at Web Savvy Marketing. If these folks are releasing something new, I knew it had to be good and I wanted to take a look. I accepted the invitation and ... Read More
Setting Up Google Authorship in WordPress
Google authorship is not new, although I find many people (and companies for that matter) are completely unaware of its existence. While us WordPress nerds jumped on the authorship bandwagon quickly, normal people know little about it or the benefits Google authorship offers. Trust me when I say Google authorship is highly beneficial. I know this because I’ve had clients tell me it made a difference and it encouraged them to retain Web Savvy when they were seeking web design services. One ... Read More
Three Best Practices for Writing Headlines That Drive Web Traffic
How much time and effort do you put into writing headlines for blog posts and pages? Page and post titles are your first impression to website visitors. A potential visitor will see this before they ever click through to your website. Which means web visitors will see the headline long before they see your design or read your content. This makes writing headlines a critical part of content marketing! Titles are informative and are used to describe a piece of content to potential website ... Read More
Product Centric Versus Customer Centric Websites
One of my favorite features in Google Webmaster Tools is the Content Keywords section. The Content Keywords section provides a list of the most significant keywords that Google found when crawling your website. Why is this important? It provides a quick reality check of your website because it is a view of your website through the eyes of Google. It allows you to see how Google interprets the words used on your website, as well as their frequency. And while Google’s view is important, what ... Read More
Creating a Corporate Blog That Sells
Did you know that businesses receive 55% more website visitors if they have an active corporate blog? Did you know that companies who blog at least twenty times per month generate four times more leads? I actually find those HubSpot statistics low and think the actual numbers are much higher. But even at these numbers it is really hard to ignore the value of corporate blogs. Corporate Blog Goals A corporate blog is designed to highlight your company’s industry knowledge. It allows you ... Read More
Content Creation: How Does Your Mind Manage the Process?
When it comes to the process of content creation, everyone has a different thought process and their minds work differently. That means the strategy and process of content marketing can be different by company or individual. I've been writing web content for over a decade and while my process has evolved with the changes of the SEO industry, my fundamental work flow has not because it is based on how I think and how my mind processes tasks and data. I realize my strategy and process is not ... Read More
What Carrie Bradshaw Taught Me About Marketing
This week I had an epiphany. I realized that I learned quite a bit of my marketing knowledge from Carrie Bradshaw. Carrie, the lead character from Sex in the City, was one of the most popular TV characters back in the 90’s. She was as smart as she was interesting. And while I didn’t know it at the time, Carrie knew marketing. Carrie also knew branding and blogging and design. Had she been a real character in this decade, she would have been a natural expert in the world of internet ... Read More
Setting Up Your Marketing Offensive Line
This week I’ve been working with a great client on a four day SEO boot camp. It has been fun and a change from my normal routine. As part of this boot camp we’ve been talking about defensive and offensive techniques for online marketing. When I started my firm in the heart of the recession, I thought that was a rough ride. In the world of SEO I look back at 2011 and 2012 and think that timeframe was an even rougher ride. I was never penalized and my clients weren’t penalized either, but I’ve ... Read More
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