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Content Marketing Articles and Posts

Elephant-in-the-Room

06.27.17 Content Marketing

Writing Website Content: Addressing the Elephant in the Room

Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. It's the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. For those of you who think I am ... Read More

Product-Centric-Versus-Customer-Centric-Websites

10.28.13 Content Marketing

Product Centric Versus Customer Centric Websites

One of my favorite features in Google Webmaster Tools is the Content Keywords section. The Content Keywords section provides a list of the most significant keywords that Google found when crawling your website. Why is this important? It provides a quick reality check of your website because it is a view of your website through the eyes of Google. It allows you to see how Google interprets the words used on your website, as well as their frequency. And while Google’s view is important, what ... Read More

Carrie-Bradshaw-Blog-Posts

03.18.13 Content Marketing

What Carrie Bradshaw Taught Me About Marketing

This week I had an epiphany. I realized that I learned quite a bit of my marketing knowledge from Carrie Bradshaw. Carrie, the lead character from Sex in the City, was one of the most popular TV characters back in the 90’s. She was as smart as she was interesting. And while I didn’t know it at the time, Carrie knew marketing. Carrie also knew branding and blogging and design. Had she been a real character in this decade, she would have been a natural expert in the world of internet ... Read More

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