Earlier this month I had the pleasure of speaking at WordCamp US in St. Louis. WordCamp US is the largest WordPress event in the United States, so it was quite an honor for me to be asked to present an extended workshop on SEO. As soon as I was invited to speak, I knew exactly what I wanted to talk about. I wanted to walk attendees through the identification of website personas, I wanted to help them ask the right questions about their target market and offering, and I also wanted to teach ... Read More
WordPress
Chrome to Begin Blocking Web Page Elements With Mixed Content
It seems I'm always on my SSL soapbox and it feels like most people just are not listening. Every time I do a website audit or bring on a new SEO retainer client, one of the first things I check is the health of their SSL implementation. It's one of my first steps, because about 95% of websites are doing it wrong. Every time I talk to a client about the health of their SSL implementation, they question if it really matters. My standard replies include: Google has been preaching the need ... Read More
Optimize Your WordPress Website With Yoast SEO Plugins
I've been a longtime user of the free Yoast SEO plugin and I've been starting to utilize more and more of their premium extensions. I'm not alone. Over five million WordPress website owners use Yoast SEO too! But are these users truly helping their SEO? In most cases no, but it's not the plugin's fault. I would estimate that 95% of my SEO or website audit clients have the Yoast SEO plugin installed, but the implementation is far from complete and the actual on-page SEO usage is haphazard ... Read More
Best Option for Website SEO: WordPress, Squarespace, Wix, Weebly, or HubSpot COS?
Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. I'm a WordPress girl after all, and in my head, WordPress is the only option. But recently, my private Facebook group has received a number of questions asking about SEO and how Squarespace, Wix, and Weebly compare against WordPress. While I provided some initial thoughts on each post that arrived, I knew I needed to dig in further ... Read More
StudioPress Sites: The Who, What, and Why
This month the Rainmaker Digital team is rolling out a brand new offering called "StudioPress Sites and holy cow they might just have something special here. I've long been a fan of StudioPress and the Genesis Framework and was even a beta user for Genesis back in the day. When the Rainmaker Platform arrived I dug into that as well and was highly impressed with the beautiful admin panel and ease of use. Let's hit the hottest questions on StudioPress Sites so you can get the rundown on what ... Read More
Setting Up Google Authorship in WordPress
Google authorship is not new, although I find many people (and companies for that matter) are completely unaware of its existence. While us WordPress nerds jumped on the authorship bandwagon quickly, normal people know little about it or the benefits Google authorship offers. Trust me when I say Google authorship is highly beneficial. I know this because I’ve had clients tell me it made a difference and it encouraged them to retain Web Savvy when they were seeking web design services. One ... Read More
Friday’s Marketing Roundup: Good Reads for January 10th
Happy Friday and happy 2014! We're looking forward to another exciting year in the land of internet marketing. With all the changes that occurred last year, 2014 looks like it will be an adventure. This week was a busy news week. Product updates were released for Genesis and Gravity Forms, while a new WordPress app framework called AppPresser arrived. On the search side of things, Google shakes up the blogger community by wiping away many of those pretty author images in search and Yahoo ... Read More
PHP Basics
So far in this series we've talked about some tools and best practices, HTML and its new big brother HTML5 as well as an overview of how to work with CSS. In this post we are going to take a look at PHP basics. Like so many things in the internet world, PHP is an acronym. It stands for "PHP Hypertext Preprocessor." (I know. It makes no sense that the first P in PHP stands for, um, PHP. But there you go.) PHP is the primary programming language WordPress is built on. That means it is also ... Read More
Workflow for Customizing Genesis Themes
WordPress is an incredibly powerful platform that will empower you with the potential to reach the entire world with whatever you have to say. Even though WordPress combines relatively simplicity with incredible power and potential doing things like customizing Genesis themes can be a little intimidating if you're just getting started, or if you're just getting started tinkering "under the hood." Fortunately we can take some of the mystery out of it and help you avoid some of the most common ... Read More
The Magic Potion of Newsletters: WordPress, Gravity Forms and MailChimp
At the start of 2013 I set a goal of actually producing and sending a weekly newsletter. I had been collecting names for months via Constant Contact, but hadn't quite sent anything out. Call it procrastination or time constraints or just a complete distaste for newsletters. I think it was a combination of all three. If I had to pick between a dentist visit and a newsletter, I’d probably pick the dentist. I suspected I was missing out on revenue due to my hatred for newsletters so in a New ... Read More
Friday’s Marketing Roundup: Good Reads from the Week Ending June 7th
Happy Friday! Welcome back to another weekly roundup post. This week you will find interesting articles on WordPress plugin creation, resources for the upcoming Genesis 2.o release, how to tweaks for WordPress themes and more. On the SEO side of things there were some great posts on SEO misconceptions, Google authorship, and negative SEO. There is always a lot of great information to read in the world of internet marketing! Ready to get reading? Here we go... Web Design and WordPress A ... Read More
Friday’s Marketing Roundup: Good Reads from the Week Ending May 31st
It's that time again! Time for another roundup post. At the end of each week we gather together some of our favorite posts to share with you. Today you will find a lot of great information on WordPress (being that WordPress just turned 10 years old this week). You will also find good reads on writing great web content, as well as the marriage of content marketing and SEO. Ready to start reading? Let's go! Web Design and WordPress How To Improve The Deployment of WordPress Websites - ... Read More
We’re Sponsoring PressNomics 2 in 2013
This week Web Savvy Marketing became a community sponsor for the 2013 PressNomics 2 conference. In my mind it is money worth spent, because PressNomics attendees are the future of WordPress. What started out as a small, open source blogging package has morphed into a huge ecosystem that now drives a substantial part of the internet. From small businesses to major organizations and news outlets, WordPress has grown up and it is a powerhouse. While many bloggers still operate on free themes and ... Read More
The Matt Report Interviews Rebecca Gill
This week The Matt Report released an interview with Web Savvy Marketing founder, Rebecca Gill. The Matt Report is a WordPress podcast for entrepreneurs, startups, and freelancers. Since it’s creation, Matt Medeiros has interviewed various WordPress business owners from Ryan Duff and Cory Miller to Thomas Griffin and Andrea Rennick. In his latest installment, he adds Rebecca Gill to the list. Episode 28, titled Is WordPress Recession Proof?, takes a look at Web Savvy Marketing’s origins and ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of April 26th
It's Friday and that means it's time for another weekly roundup post! We have gathered together some of our favorite posts from the past week. You will find interesting reads on web design and how rank naturally in the search engines. You will also find great information on how you can make your site more Google friendly and even prepare for the next Google update. Let's get to it... WordPress and Web Design 3 Steps For Designing The Ultimate Landing Page - This post is focused on the ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of April 12th
It's time for another weekly roundup post! At the end of the week, we are rounding up some of the best blog posts dealing with WordPress, web design and search engine optimization. This week we found cool tips and information on moving a WordPress website without hassle, a lot of plugin tips (and one plugin that is hiding spam), how to manage your content, how to rank locally with citations and much more! Ready? Let's go... WordPress and Web Design 5 Signs Your Website Needs A Better ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of April 5th
It's weekly roundup time once again! Each week we are rounding some of our favorite posts from around the web. This week, you will find information from WordPress security and plugins to mastering your title tags. If you need help or more information related to WordPress, web design or search engine optimization then look no further. Ready for another roundup? Let's go... WordPress and Web Design There is a Theme For That - A new directory to easy search and find a theme. It is kept ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of March 29th
Welcome back to another weekly roundup! We gathered up another batch of noteworthy articles and blog posts from around the web. As in every weekly roundup, you'll find tips and information that will help you with WordPress, Web Design and Search Engine Optimization. Ready? Here we go... WordPress and Website Design How To Speed Up WordPress - 7 easy steps to help you speed up WordPress. Your Website Is Your Most Valuable Asset - Your website is important so be ready for ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of March 18th
There is so much that goes on each week in our world of WordPress, web design and SEO that I thought it would be a great idea to roundup the "best of the best" articles from around the web each week. In this first roundup, you'll find news and information from tools to help with responsive web design to thought provoking SEO tips and strategies. WordPress and Website Design 12 Helpful Tools For Responsive Web Design - Responsive web design is important, but there is more to it than just ... Read More
Medical Websites: Physician Heal Thyself
I remember landing my first real job and having my first insurance card. I was not only proud of my accomplishment; I was thrilled that I had health insurance. That may sound strange, but I did not have medical insurance for much of my childhood and for the years I was in college. Being able to go to any doctor I wanted was more than a treat. It was fantastic! I was equally excited the first time I realized the power of the internet and I could see it had the ability it had to change the ... Read More
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