So far in this series we've talked about some tools and best practices, HTML and its new big brother HTML5 as well as an overview of how to work with CSS. In this post we are going to take a look at PHP basics. Like so many things in the internet world, PHP is an acronym. It stands for "PHP Hypertext Preprocessor." (I know. It makes no sense that the first P in PHP stands for, um, PHP. But there you go.) PHP is the primary programming language WordPress is built on. That means it is also ... Read More
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Friday’s Marketing Roundup: Good Reads for December 20th
Happy Friday! It seems everyone is settling down the for the holidays and the internet is slowing to a crawl. Before you head off to that holiday event, take a moment and check out our list of interesting blog posts, news and articles. Our content this week includes a variety of articles from best practices to reviews of SEO changes in 2013. I think my favorite posts are those that talk about my beloved WordPress community. Carrie Dils writes a raw post about her year in 2013 and Matt ... Read More
Looking Ahead to Marketing in 2014 Means Looking Back at 2013
It’s mid-December and everyone is busy with year-end preparations. Projects are wrapping up and new ones are kicking off as companies try to execute their 2013 goals or begin to prepare for 2014. This flurry of activity has kept us all very busy. My calendar is constantly full of calls or meetings, while my email seems to be a never-ending circle of activity. As I push forward through prospect and client discussions, I myself look back at 2013. I think about what we’ve accomplished and I ... Read More
Gifts of Friendship from WordCamp Las Vegas
For the last week I’ve been traveling in Chicago and Vegas for business. This is a rare treat for me, because our project load typically does not allow me to venture out of the office much. This heads down approach may be great for productivity, but it is terrible for relationship building. This week that point was driven home and my resolution for 2014 is to actively convert more virtual clients and friends into physical ones. After a few client meetings concluded, headed towards WordCamp ... Read More
Customizing Image Elements in WordPress
When it comes to customizing WordPress themes I generally have an easier time of it changing CSS or tweaking the PHP code than I do modifying image elements of the theme. That's probably because I'm not a graphic designer. Fortunately you don't have to be a graphic designer to be able to customize the image elements of your Genesis themes. If that was a requirement I'd be sunk. What Are Image Elements? What do we mean by image elements? These are the portions of your theme that are ... Read More
Take 20% Off Any WordPress Theme With Our Black Friday Sale
In honor of America's crazy Thanksgiving tradition of Black Friday and Cyber Monday shopping, we are offering a limited time coupon for 20% off any of our premium WordPress themes. We've had a lot of people inquire about a possible Black Friday sale, so we're just going to break down and do it. Here's How to Grab Your 20% Discount First, put down the turkey leg and stop eating that pumpkin pie. I know it is hard, but you really can do it. Next, step away from the table and walk slowly ... Read More
Friday’s Marketing Roundup: Good Reads for November 22nd
Happy Friday! It's that time to review this week's interesting blog posts, news and articles. Our content includes a variety of articles from DMCA notices to design best practices for a website's home page and landing pages. We've also thrown in a video from Matt Cutts and some great goodies on Schema. If you're interested in getting involved in the WordPress community face to face, we've included a list of upcoming WordCamps and the live WordSesh event. So without further ado, the ... Read More
The WordPress Community Has Your Back
While the concept of communal relations and interest led associations dates back to Confucius, the definition of community is constantly being redefined as civilization advances. Technology, and in particular the internet, has taken the concept of community to a completely new level. Social media has not only fueled the growth of communities, it has forced it to evolve. Psychology and sociology have always fascinated me. My love for these subject areas almost surpasses my infatuation with ... Read More
Be the Peacock
The peacock is known for his colorful and far reaching tail features. The blue and gold features are used to draw attention and to attract potential mates. The Peacock’s methods are very effective, as the average male gathers a harem of several female peahens. While the male peacock proudly markets himself to potential mates, his female counterpart, the peahen, remains drab so she can blend into the bushes in an effort to protect herself and her incubating eggs. She is forgettable, ... Read More
A New WordPress Theme for the Country Girl’s Online Storefront
We’re happy to announce the release of Susanne, our newest Genesis theme available for purchase in our online store. Susanne is designed for internet savvy ladies who would like to create an online store to sell their crafts and homemade items. Our Susanne demo utilizes WooCommerce and the theme is pre-styled for creating and managing an online storefront. We selected WooCommerce, because the codebase lightweight, secure and reliable. Another nice feature is that Susanne and WooCommerce both ... Read More
Friday’s Marketing Roundup: Good Reads from the Week Ending November 15th
Ok I'll admit it - we've been really bad at providing our marketing roundups lately. I've been busy and we've been launching new themes and new client websites. For that I apologize and I'm going to try and get back into the habit of writing our roundups each Friday. I've changed the format up a bit and added in a new section for generic goodness. Sometimes the best articles don't have to be about WordPress or SEO. Sometimes they can just be about business. After all, business is what keeps ... Read More
Non-Profit Website Design That Would Even Make My Aunt Happy
I’m thrilled to announce the release of Patricia, a non-profit WordPress theme that was just added to our stock theme store. This Genesis child theme can be utilized by not for profit organizations, charities, and foundation websites. Our firm offers pro bono services for non-profits, but we have a limited amount of charities that we can help each year. This has always bothered me because non-profit website design is important and we need to help make a difference. In creating Patricia, I ... Read More
We’re Sponsoring WordCamp Las Vegas 2013
WordCamp Las Vegas is coming! It's WordCamp season and this means WordCamp events are happening all around the world. Since we love everything WordPress, we’ve decide to help sponsor WordCamp Las Vegas. Why you ask? Well it is currently snowing in Michigan and the inviting sun of Nevada is sounding pretty good. Besides the weather, we just want to help support the WordPress community and there is no better way than to sponsor a WordCamp. What's the Scoop with #WCLV? The event is taking ... Read More
No Matter Where You Live or Work, You Can Help the Many Survivors and Children of Super Typhoon Haiyan
Since I founded our firm I have been frequently amazed at the WordPress community in which we work. We are a community of liked minded individuals that span the globe. Our community is tight and it is one where time zone is irrelevant. I’ve been fortunate enough to have worked with or hired people from Canada and Brazil to the UK, Pakistan, and the Philippines. The global nature of our work has allowed me to experience multiple cultures within my workday and I’ve loved every minute of ... Read More
25+ Considerations for Selecting a WordPress eCommerce Solution
Over the last six months we’ve seen a huge increase in the number of inquiries for WordPress eCommerce. I have no idea why, but the trend is something I can no longer ignore. It seems everyone wants to sell online and they want to use WordPress eCommerce. The misperception of WordPress being completely free and easy is enticing more and more people to launch online stores. They tend to believe WordPress can help them make instant cash from selling their products online. WordPress does make ... Read More
Product Centric Versus Customer Centric Websites
One of my favorite features in Google Webmaster Tools is the Content Keywords section. The Content Keywords section provides a list of the most significant keywords that Google found when crawling your website. Why is this important? It provides a quick reality check of your website because it is a view of your website through the eyes of Google. It allows you to see how Google interprets the words used on your website, as well as their frequency. And while Google’s view is important, what ... Read More
Just Do It: Three Words That Can Help You Start a Blog and Make Money
I frequently receive emails and calls from people who want to make the leap into online marketing. They have grandiose dreams of blogging their way to fortunes. They have hopes and dreams of finding riches through internet marketing. As I read these emails or speak to these people, my mind pictures the young hopeful actress staring at the Hollywood sign or the hopeful gambler walking into a Vegas casino. They are eager, hopeful, and a bit unprepared. How Do You Start a Blog and Make ... Read More
Is WordPress Ready for Enterprise Level Users?
WordPress started from humble beginnings. It was a user-friendly blogging package that allowed anyone, located anywhere to create an online identity and publish content. Individuals could write about their kids, their dogs, or their hobbies. They could discuss their political beliefs and they could use the platform to drive an online movement. Social media only fueled this by expanding their reach and connecting more and more people to their written words. What started as an avenue for ... Read More
The Marriage of HTML5 and Genesis
HTML5 is the new up and coming HTML standard. It has been in development for years, even as far back as 2006, and HTML5 is expected to be fully standardized by the end of 2014. HTML5 allows for more dynamic web content without the need for third party technologies such as Flash. Because HTML5 is so new and hasn't quite been completely finalized yet, no web browsers fully support everything it is capable of 100%. That said, Chrome and Firefox seem to do better on HTML5 compatibility than ... Read More
Event Marketing and Promotion With WordPress
We’re happy to announce the release of Erling, an event WordPress theme that was just added to our stock theme store. This Genesis child theme was designed for event marketing and promotion, so it can accommodate websites for conferences and trade shows. Erling's Functional Highlights Six color options Multiple page layouts Multiple sidebars HTML5 markup Mobile responsive Optional speaker images Optional sponsor logos Call to action widgets Featured post ... Read More
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