Greetings from CaboPress! This week's marketing roundup comes to you from sunny Mexico. I am down at the ever so beautiful Fiesta Americana Grand Los Cabos. My journey south started Wednesday as I flew into Dallas, Texas to see Genesis colleague and friend Carrie Dils. I was gifted with a great day with Carrie, which is a huge treat for me because we live on opposite sides of the country. On Thursday I departed Dallas and flew into Cabo to attend an event called CaboPress that was arranged ... Read More
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Dream a Destination and Let Technology Take You There
A few weeks ago I had the pleasure of presenting three sessions at the Girls Are IT! conference in Dearborn, Michigan. The event was organized by the Michigan Council for Women in Technology (MCWT), U-M – Dearborn, Lawrence Technological University, and University of Detroit Mercy. More than 350 school-aged girls arrived to learn about IT and how it can play a role in their lives and future careers. I was presenting about WordPress and how the CMS software can be used to create a free blog ... Read More
Friday’s Marketing Roundup: Good Reads for April 4th
Happy Friday! We're back again with a quick update on this week's interesting articles on WordPress, website design, usability, SEO and social media. This week there were some great articles to read and digest, but if you ask me, I think the WordPress podcasts stole the show. It seems everyone is jumping into podcasting and this week there have been some fabulous folks chatting about design, usability, and best practices in WordPress businesses. Podcasts are becoming an important part ... Read More
Introducing Sarah Ellen: A New Genesis Blog Template With Integrated WooCommerce
We’re happy to announce the release of Sarah Ellen, the newest Genesis theme available for purchase in our online store. Sarah Ellen is designed for female bloggers who want to integrate with WooCommerce and the ZipList recipe plugin. It seems today’s woman has something to say and something to sell, so we wanted to make it easy for them by having SEO friendly Genesis theme designed for blogging with WooCommerce bundled in and ready to go. Sarah Ellen comes with nine different color ... Read More
Master the Art of Persuasion and Increase Website Conversions
Over the years I have realized that my children are easily persuaded. I can typically steer them one way or another with mere words. At first I just assumed my daughter was go with the flow and that her personality dictated the ease of persuasion. Once my son arrived, I realized the ability to alter one’s thinking was less the child and more the parent. I grew up in a family where Christmas was important. I’ve wrote about it before in my blogs, because when I think of my childhood, I think ... Read More
Friday’s Marketing Roundup: Good Reads for March 14th
Happy Friday! We're back again with a quick update on this week's interesting articles on WordPress, SEO, social media, and usability. It's been a bit of an action packed week, so I have a few more links that normal. The WPwatercooler continued to mix up education and entertainment for online viewers on Monday and two days later Sucuri further educated and protected the world of CMS with an excellent article on recent brute force attacks. On Thursday Carrie Dils launched out a new Genesis ... Read More
Friday’s Marketing Roundup: Good Reads for February 28th
Happy Friday! We're back again with a quick update on this week's interesting articles on WordPress, SEO, social media, and usability. What I love about this week's content is the ongoing presence of Sucuri and WP Engine. I'm a fan of both of these companies, but not for their solid product and service offering. These companies and their respective teams take a genuine interest in our WordPress community and they consistently play an active role on social media and in person at conferences. ... Read More
WordPress: The Perfect Solution for Building a Corporate Microsite
Your company is launching a new product this summer. As a marketer, you want to make a huge splash and not just a toe-dipping announcement. You’re killing yourself brainstorming ways to garnish the attention you need so that this launch is a success and your product is well received by the media, bloggers, and potential buyers.Social media, blogger outreach, and online advertising are all great ideas, but every idea you come up with always sends web traffic back to your boring corporate website. ... Read More
We’re Sponsoring WordCamp Miami 2014
WordCamp Miami is coming! Spring is WordCamp season and this means WordCamp events are happening all around the world. We love everything WordPress and we love attending WordCamps, so we’ve decided to sponsor WordCamp Miami. Why you ask? Well it is currently snowing in Michigan and the inviting sun of Miami is sounding pretty good. Besides the weather, we just want to help support the WordPress community and there is no better way than to sponsor a WordCamp. In an effort to get even more ... Read More
Seven WordPress Performance Tips for the Everyday User
I enjoy reading through our contact inquiries because I get to read what every day people find painful about their websites. Some of these comments come in without solicitation while others are given when I specifically ask what they don’t like about their current situation. When the topic of poor website performance comes up, people already know their website is slow. Some people suspect the issue is theme related, some suspect their existing host is a dinosaur, and others simply know their ... Read More
Introducing Timothy: An IDX, HTML5 WordPress Real Estate Template
We’re happy to announce the release of Timothy, the newest Genesis theme available for purchase in our online store. Timothy is designed for creating real estate websites for companies and agents who want a best in class DIY website. Timothy comes with six different color options, utilizes a widgetized home page, and includes a flexible rotator as well as call to action boxes designed specifically for the real estate industry. This WordPress real estate template is pre-styled for the ... Read More
Saying No to Copycat Marketing
I love black cats. In fact, I own two of them. I adopted them from the local animal shelter after we lost two black kittens to a disease called FIP. My current felines are black cats number five and six. Yes I have really owned that many. Why do I like black cats so much? They are typically ignored at the shelters and they have very nice personalities. They are very similar and I’m generally safe in adopting one because I know the temperament will be consistent. But as much as I love my ... Read More
Social Media Best Practices
Social media best practices simply equate to playing by the rules, believing in social karma, making nice with those around you. In a way, it’s kind of like preschool meets high school. You need to listen and learn the rules before you can be one of the popular kids. Our Top Social Media Best Practices Friday Follow (#FF) Twitter users that you respect and value as leaders or friends Do not misuse Twitter hashtags or you'll use not only lose followers, you could be booted from ... Read More
The Beauty of Focus and Clarity
When I first launched our company I would use the phrase “internet marketing firm” to describe us. At the time it seemed relevant, sufficient, and to my naive self, all-inclusive. But was it the right description for the company? It would, after all, cover everything we did. We clearly wouldn’t miss out on anything by such a broad term. Right? No I was wrong. I was very wrong. Unfortunately it took me a few years to see why this was incorrect and why it was so damaging to our growth. ... Read More
Friday’s Marketing Roundup: Good Reads for January 24th
Last week the world of WordPress was busy talking about acquisitions and funding announcements. This week we were all discussing the bomb Matt Cutts dropped on guest blog posting. Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. - Matt Cutts on January 20th While I could see ... Read More
How to Use Genesis Hooks to Manipulate Theme Elements
In the previous post in this series we talked about the basics of PHP and how functions are put together. Today we're going to build on that and talk about how to use Genesis hooks to manipulate theme elements. Have you ever wondered how the Genesis theme framework knows how to call all that code from your child theme files in the right order? Genesis uses a WordPress convention called hooks to "hook" into the code at the desired spot just like WordPress as a whole does. (Genesis also uses ... Read More
Why You Should Care About the Recent Announcements of WordPress Acquisitions and Funding
If you keep track of news in the WordPress community, you’ll note some big announcements as of late. Besides the rustling of Matt Mullenweg’s new position and that his net worth tops $40 million, there have been other things brewing. Acquisitions Aplenty The enterprise space has been a bit active. Just a few short months ago the very cool folks over at VeloMedia acquired Crowd Favorite, which led to the new Crowd Favorite announcing the acquisition of Pixel Jar this month. In the midst of all ... Read More
Social Media Mistakes: Don’t Be “That Guy”
Social media mistakes are unintentional blunders that are typically made by very well intentioned people. Even with all the free information on the internet, a large number of people jump into social media without knowing the basic rules of engagement. In some cases, these mistakes are made by people who claim to be social media experts. For those of us who have who live and breath social media every day, it is painful to watch and even more painful to see unsuspecting companies pay for ... Read More
HTML5 Updates are Here!
HTML5 updates are rolling out! While all of our new WordPress themes are being coded in HTML5 at the start, we have well over twenty Genesis themes that were coded before the Genesis framework was capable of HTML5 coding. Over the last few months we’ve been working very hard to upgrade all of our themes to HTML5. As of today, I’m happy to report that the following Genesis child themes have been converted to HTML5 and these themes are immediately available for purchase or download if you ... Read More
Friday’s Marketing Roundup: Good Reads for January 10th
Happy Friday and happy 2014! We're looking forward to another exciting year in the land of internet marketing. With all the changes that occurred last year, 2014 looks like it will be an adventure. This week was a busy news week. Product updates were released for Genesis and Gravity Forms, while a new WordPress app framework called AppPresser arrived. On the search side of things, Google shakes up the blogger community by wiping away many of those pretty author images in search and Yahoo ... Read More
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