Request a Website Audit to Get Your Marketing on the Right Track! Get Started ->

Web Savvy Marketing

We are web designers, SEO consultants, bloggers, social media enthusiasts, and WordPress experts all rolled up into one.

  • Home
  • Our Agency
    • Industries We Serve
    • Sample Client List
    • Testimonials
    • Charitable Contributions
    • Events and Community Involvement
  • Website Design
  • SEO Consulting
  • Blog
    • Search Engine Optimization Articles
    • Website Development Articles
    • WordPress Articles
  • Contact

02.25.14 Website Development

WordPress: The Perfect Solution for Building a Corporate Microsite

Your company is launching a new product this summer. As a marketer, you want to make a huge splash and not just a toe-dipping announcement. You’re killing yourself brainstorming ways to garnish the attention you need so that this launch is a success and your product is well received by the media, bloggers, and potential buyers.

Social media, blogger outreach, and online advertising are all great ideas, but every idea you come up with always sends web traffic back to your boring corporate website. The website that has grown year after year and that is now a big ball of information that leaves you uninspired.

You look at your corporate website with sadness, knowing, no matter what you do, is just won’t create the excitement and attention you need for a successful product launch.

Before you give up your marketing dreams, consider using a microsite built in WordPress.

What is a Microsite?

A microsite is a small group of pages that is designed as a separate web asset for an existing corporate website. A microsite can be housed on a unique URL (www.domainname.com) or on a subdomain (microsite.maindomain.com).

The goal of any microsite is to segregate itself from the main corporate website, thus providing a separate web experience for visitors. WordPress, and all of it’s open source goodness, offers a great solution for creating corporate microsites.

Why Would a Marketer Want a Corporate Microsite?

While there are a host of uses for WordPress microsites, some of the common utilizations include:

  • New product launches
  • Direct marketing campaigns
  • Pay per click campaigns
  • Competitions or contests
  • Market research
  • Seasonal promotions
  • Event or conference promotion
  • Recruitment
  • Employee outreach

In each of these scenarios, WordPress offers a unique experience for website visitors. It helps provide clear messaging on a specific topic and to a very targeted audience.

Benefits of a Microsite

  • Highly focused on a given target demographic, visitor persona, and product or service
  • Allows marketers to focus on the visitor and not on unnecessary content
  • Provides an opportunity for designing a unique look and feel
  • Allows for separate navigation from main website
  • Provides ease of use for website visitors
  • Allows marketers to closely tie the website’s branding to other elements of the marketing campaign
  • Removes the unnecessary distractions inherent in a corporate website
  • Focuses on specific call to actions
  • Provides an avenue for lead generation
  • Can evoke a sense of community
  • Allows for experimentation

Why is WordPress Ideal for Microsites?

  • Flexibility
  • Rapid deployment
  • Feature rich
  • Content easily added or edited by marketing personnel
  • Easily integrates with social media
  • Does not consume internal resources
  • Inexpensive to maintain

Some Excellent Examples of Effective Microsites

While not all of these examples are WordPress websites (a large number of these are WordPress websites) , they all show just how effective microsites can be in luring in visitors, creating a connection, and reinforcing branding.

Elf Yourself
Los Angeles Times Media Group
FastLane by General Motors
Best Buy Mobile

Axe
Nokia Conversations
Blue – The Ford Blog
Ford Social

Under Armour Whats Beautiful
Coca Cola Healthy Living
GE Reports
Philips DirectLife Coach Blog

PG Everyday
Inside BlackBerry
SAP.info

Stop Stressing and Start Digging into WordPress

When it’s time for your next event, product launch, or contest promotion – consider a WordPress microsite to help you stand apart from the competition. With WordPress you don’t need to worry about internal resource constraints, budgets, and timing. You just need to focus on your marketing message.

Tags: Website Conversions, Website Personas

Like this article?

Sign up and receive weekly updates via email. Don't worry, we value your privacy and we hate spam just as much as you do.

  • This field is for validation purposes and should be left unchanged.

Rebecca Gill's avatar

Rebecca Gill

Rebecca is the founder and president of Web Savvy Marketing, a Michigan digital marketing agency. She has a well-rounded business background within SMB and enterprise organizations, as well as over fifteen years of experience in sales and online marketing. She provides SEO consulting services for clients, SEO coaching on Clarity.fm, teaches SEO at diySEOcourses.com, and has a weekly podcast at SEObits.fm. Learn more at RebeccaGill.com.

Comments

  1. 03.06.14 at 2:50 pmDan says

    So do you recommend setting up these sites on their own domain, or as a sub domain?

    I have heard a lot about the benefits of keeping all of your information and resources on the same domain.

    Also, I have seen the individual benefit of having micro niche sites that focus on very specific products, or goals. These sites are very well at converting and bringing in traffic.

    But does having different domains and websites for one company complicate the business as a whole? Does it spread out the image to customers?

    These are important questions to ask before you branch into micro sites and I know there are a lot of varying opinions from leading experts.

    Cheers!

    • 03.07.14 at 8:26 amRebecca Gill says

      Honestly I don’t think there is a one answer fits all here. I think it would depend on the situation and the organization’s intended use of the microsite.

      If the microsite is closely tied to the main corporate site, a subdomain might work best. If it is completely unique type of site that will be used in social media and advertising, then a short and unique URL would be better.

Request a Website Audit

Did you try a DIY website audit checklist, only to find you missed the important items that would truly influence your SEO, traffic, and revenue? What you really need is a professional website audit to keep your website and SEO healthy.Request Your Audit

Browse the Blog by Category

  • Branding (8)
  • Community Involvement (37)
  • Content Marketing (11)
  • Internet Marketing (60)
  • Search Engine Optimization (93)
  • Social Media (24)
  • Website Development (59)
  • WordPress (92)

The Beginner’s Guide to Search Engine Optimization

Learn what SEO is and why it matters to your website or blog. Download the free eBook and start your SEO journey.Download the eBook

Let's Create Something Together

We'd love to help you create something amazing.
Reach out to us and tell us about your vision.Say Hello

Full-Service Digital Marketing Agency

TwitterYoutubeFacebookLinkedinGoogle +

About Us

  • Our Digital Marketing Agency
  • Industries We Serve
  • Client Testimonials
  • Community Events
  • Charitable Contributions

Design and SEO Services

  • Logo Design
  • Website Design
  • Custom WordPress Themes
  • PSD to Genesis
  • SEO Consulting

WordPress Services

  • WordPress Customizations
  • Support and Maintenance
  • WordPress Upgrades
  • WordPress Migrations
  • WordPress Training
Made With Love in Michigan | Copyright © 2009 - 2022 Web Savvy Marketing | All Rights Reserved
  • Privacy Policy
  • Affiliate Disclosure
  • Sitemap