Today I was lucky enough to join a roundtable of WordPress experts on Matt Medeiros’ podcast series Week in WordPress. Matt Medeiros invites members of the WordPress community in to discuss some of the week’s top news and blog posts circulating around in the land of WordPress. At the Google Hangout I joined in along with Brian Gardner of StudioPress and Eric Hamm of Cobalt Apps. Matt runs a hugely popular podcast site called The Matt Report. I was featured on The Matt Report a few ... Read More
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CSS Basics of the Genesis Framework
If you are doing any work online you should have a basic understanding on CSS and how it works. Regardless of whether you are simply writing content for someone else's website, running your own website, or looking to get into customizing and developing websites with the Genesis theme framework, the ability to fine tune how things are displayed with some CSS basics will set you apart from the crowd and make your work more professional. CSS, which is an acronym for Cascading Style Sheets, works ... Read More
Do You Have a Mobile Friendly Website?
How much time have you spent online today? Of that time, how much of it was via a mobile device like a smartphone or tablet? If you’re like many of us, it’s a lot. While mobile usage has skyrocketed in the last few years, many small businesses have been slow to build a mobile friendly website. I'm hoping that is about to change. Why Do We Love Mobile So Much? I own an iPhone 5 and a Retina iPad. Since I purchased those devices my own mobile usage has increased drastically. I use both devices ... Read More
Creating a Corporate Blog That Sells
Did you know that businesses receive 55% more website visitors if they have an active corporate blog? Did you know that companies who blog at least twenty times per month generate four times more leads? I actually find those HubSpot statistics low and think the actual numbers are much higher. But even at these numbers it is really hard to ignore the value of corporate blogs. Corporate Blog Goals A corporate blog is designed to highlight your company’s industry knowledge. It allows you ... Read More
Using the Psychology of Color to Connect With Your Website Visitors
Color makes an impact. It doesn’t matter if you are male or female, young or old – color creates a positive or negative emotion in people. It can provide added value to your website or it can distract the visitor and degrade the overall experience. How you present color will make an impact. Choosing the right color for your logo or website is a very personal decision. The key is to make this decision not just based on your personality traits, but that of your visitor. Knowing what will ... Read More
Why Dora the Explorer Should Design Your Website Home Page
Your website home page is the most important page on your website. While your incoming traffic will many times arrive through other pages, website visitors will undoubtedly review your home page at some point in their visit. A website home page should provide a quick overview of who you are, what you do, and what you offer. It is also used to give website visitors clear direction on where they should go and what they should do during their visit. It should quickly tell them what is important ... Read More
Are Premium WordPress Plugins Worth the Money?
When I first started using WordPress, I avoided premium WordPress plugins. Why? I assumed there were lots of free plugins available to meet my needs. Guess what? For the most part I was right. I didn’t need to spend money on premium plugins, because there were thousands of free plugins readily available. Then something happened. My needs shifted. My novice WordPress skills turned into using WordPress to build and run a business. At that point I realized the oodles and oodles of plugins ... Read More
HTML Basics of the Genesis Framework
Everyone with their own website should know some HTML basics. That includes the most technophobic writer who just uses the visual content editor portion of their WordPress dashboard. And if you are customizing any themes for the Genesis framework, then you absolutely need to know a little bit about HTML and how to make changes to the code on your site. HTML is the most basic code that presents every website. It is the language of the internet. It the code our web browsers interpret to ... Read More
The Who’s Who of Genesis Framework Users
If you’re new to this website, you might be surprised to discover I’m a huge fan, advocate, and all around cheerleader for the Genesis Framework. If you’ve been here before, I’m pretty sure you already know this about me. I’m a pretty transparent type of girl. I tried out the original beta of Genesis and liked it. When the child theme concept took off I fell in love with it. Apparently I’m not alone. There are lots and lots of well-known Genesis users. Notable Genesis Framework Users I dig ... Read More
Introducing Patrick: A Jazzy DJ Website Template
We’re happy to announce the release of Patrick, the newest WordPress template added to our theme store. This Genesis child theme was designed for DJs and other music professionals who need a solid DIY website option that was designed to be hip and local SEO friendly. Since this DJ website template is built on Genesis, it is not only a functional website template, it is secure and mobile responsive. We’ve built our theme demo to illustrate a typical DJ website. The demo includes common content ... Read More
Introducing Joshua: a Genesis Blog Theme
We’re happy to announce the release of Joshua, the newest blogging template added to our Genesis theme store. This Genesis child theme was designed for bloggers who want to use images to help tell their story. We’ve set the Joshua theme demo up as a travel blog, but in reality it could be used for any type of blog that places an emphasis on images. The home page rotator and inner page headers are designed to keep the visitors’ eye focus on the images. Similar to our Lisa Marie theme, this ... Read More
Time is Running Out to Purchase Our Genesis Developer License at the Reduced Introductory Rate
When we launched our theme store I had not planned on making a developer license available. After we had multiple requests from theme buyers, I broke down and offered a developer license for an introductory rate of $249.95. I thought I’d give it a whirl and see if anyone was interested. To my surprise, there were a lot of people interested. It sold and it sold more than I expected. We’ve had excellent feedback from buyers and this makes me even happier. Flash forward over a year later and ... Read More
Workflow for Customizing Genesis Themes
WordPress is an incredibly powerful platform that will empower you with the potential to reach the entire world with whatever you have to say. Even though WordPress combines relatively simplicity with incredible power and potential doing things like customizing Genesis themes can be a little intimidating if you're just getting started, or if you're just getting started tinkering "under the hood." Fortunately we can take some of the mystery out of it and help you avoid some of the most common ... Read More
The Magic Potion of Newsletters: WordPress, Gravity Forms and MailChimp
At the start of 2013 I set a goal of actually producing and sending a weekly newsletter. I had been collecting names for months via Constant Contact, but hadn't quite sent anything out. Call it procrastination or time constraints or just a complete distaste for newsletters. I think it was a combination of all three. If I had to pick between a dentist visit and a newsletter, I’d probably pick the dentist. I suspected I was missing out on revenue due to my hatred for newsletters so in a New ... Read More
A Stunning WordPress Theme Designed for ‘Gorgeous’
We’re happy to announce the release of Lisa Marie, the newest template added to our Genesis theme store. The new Genesis child theme was designed for hair salons and day spas, although it could really be used for any website that places an emphasis on images. The home page rotator and inner page headers keep the visitors’ eye focus on the images. The WordPress theme is designed to draw you in and capture your attention. Early reviews have called this theme “stunning” and I’m thrilled with ... Read More
Farwell My Friend
Earlier today I was informed that Joe Links has passed away. Joe was an amazing man who I’ve have known for over a decade. Joe was originally my co-worker at Technology Group International and in more recent years Joe was one of our customers at Web Savvy Marketing. If you had any activity with IBM or enterprise software, you knew Joe. From Michigan to Ohio and all the way to the west coast, Joe was active. Back in the day I could not attended a conference or meeting without someone ... Read More
One Stop Shop Web Design is Buyer Beware
This afternoon I thought I would duck out of work and take my son for "bessert". Bessert is dessert before dinner and it must be done in late afternoon. As we exited the Dairy Queen I looked up to see a storefront window for a computer repair shop. The long list of services with website design and hosting at the bottom struck my interest. Enough so, that I had to snap a shot of it for further investigation. When we finished our ice cream and errands I returned home to look up the website URL ... Read More
One Page Websites and Templates: Three Reasons Why I Absolutely Hate This Design Trend
A current trend in website design is the use of one page websites. While this trend is hot and there is a ton of industry buzz around it, you will not see these templates in our website portfolio or in our theme store. I am, and will be, strongly against the use of them as they go against my fundamental beliefs in web design. What is a One Page Website? A one page website is simply a single page website that uses only one HTML page. When clicking on navigation links, the user scrolls down the ... Read More
When You Buy WordPress Themes Are You Buying the Theme Design or the Theme Support?
Chris and I have an internal debate on the growth of our theme store and what in particular what is driving that growth. Chris feels people buy theme support and not the theme itself. I believe people buy WordPress themes based on design and it is an emotional decision. For many buyers, theme support is an after thought. Part of this debate is due to our roles in the theme development process. I work on the design and Chris works on support in our forum. Or maybe we just think in two ... Read More
Friday’s Marketing Roundup: Good Reads from the Week Ending June 28th
It's Friday and that means it's time for another weekly roundup. Today we found excellent posts on WordPress security and choosing trustworthy themes and plugins to a beginner's guide on pairing fonts. You'll also find must reads on content marketing mistakes, how to spot links that could be harming your website and why quality over quantity is always best for SEO. Ready to read and take action? Web Design and WordPress Free WordPress Food, Recipe and Restaurant Plugins - These ... Read More
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