There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth by Google. We’ve experienced so many shifts in search that I know I’m not alone and many people feel overwhelmed as website owners and marketers. I’ve been working in internet marketing for over fifteen years. When I started with SEO it was common practice for webmasters to hide keywords in white text ... Read More
Google Webmaster Tools
Building a Marketing Strategy Based on Data
Having access to accurate marketing data is powerful. It helps you make better business decisions because you have a clearer picture of your business, your target market, and your ability to attract new customers. With real data you have power. This is because you are creating a marketing strategy based on something tangible and not based on a passing idea or a whim. This month I had an opportunity to speak at WordCamp Chicago. While we were in the Q&A part of my presentation, I was ... Read More
Digging Deeper Into WordPress SEO Tools
A few weeks ago I published an article about maximizing SEO efforts in WordPress. I had promised a follow up post to cover additional features like automatically populating meta titles and descriptions, configuring the permalink structure, integrating Webmaster Tools, and creating XML sitemaps. Today we're digging deeper into WordPress SEO tools and covering all those additional SEO goodies. Don't worry, I won't go so far into each topic that I lose you. We'll go just deep enough to get your ... Read More
Friday’s Marketing Roundup: Good Reads for January 10th
Happy Friday and happy 2014! We're looking forward to another exciting year in the land of internet marketing. With all the changes that occurred last year, 2014 looks like it will be an adventure. This week was a busy news week. Product updates were released for Genesis and Gravity Forms, while a new WordPress app framework called AppPresser arrived. On the search side of things, Google shakes up the blogger community by wiping away many of those pretty author images in search and Yahoo ... Read More
Friday’s Marketing Roundup: Good Reads for November 22nd
Happy Friday! It's that time to review this week's interesting blog posts, news and articles. Our content includes a variety of articles from DMCA notices to design best practices for a website's home page and landing pages. We've also thrown in a video from Matt Cutts and some great goodies on Schema. If you're interested in getting involved in the WordPress community face to face, we've included a list of upcoming WordCamps and the live WordSesh event. So without further ado, the ... Read More
Friday’s Marketing Roundup: Good Reads from the Week Ending November 15th
Ok I'll admit it - we've been really bad at providing our marketing roundups lately. I've been busy and we've been launching new themes and new client websites. For that I apologize and I'm going to try and get back into the habit of writing our roundups each Friday. I've changed the format up a bit and added in a new section for generic goodness. Sometimes the best articles don't have to be about WordPress or SEO. Sometimes they can just be about business. After all, business is what keeps ... Read More
Product Centric Versus Customer Centric Websites
One of my favorite features in Google Webmaster Tools is the Content Keywords section. The Content Keywords section provides a list of the most significant keywords that Google found when crawling your website. Why is this important? It provides a quick reality check of your website because it is a view of your website through the eyes of Google. It allows you to see how Google interprets the words used on your website, as well as their frequency. And while Google’s view is important, what ... Read More
Friday’s Marketing Roundup: Good Reads from the Week Ending June 14th
It's time for another weekly roundup. At the end of each week we round up the top posts for the week. This week we have great information on how to improve your website, must-have content for your homepage, and some great WordPress plugins to let you know about. We also have good reads on content marketing and some SEO mistakes you might be making. Ready to get reading? Let's go! Web Design and WordPress 5 Minute Fixes: Improve Your Website Even If You're Short On Time and Budget - ... Read More
The Small Business Guide to Google Webmaster Tools
When I first discovered Google Webmaster Tools I was thrilled. I was fasinated by the data it provided and it has only gotten better over the years. I love showing it to clients, as many don’t even know it exists. Okay – 99% of my clients don’t know it exists until I show it to them. And the remaining 1% had no idea how much the tool really offered. If you’re like most small business owners, you have limited time and resources to dedicate to sleuthing around in Webmaster Tools. Don’t fret! ... Read More
Stand Back! The Geeks Are Coming
Last night I met with a business partner named Scott. Scott is an engineer and his engineering brain loves SEO. I’ve been teaching SEO 101 while we build Scott’s website. Last night as we moved from SEO 101 to SEO 201, Scott couldn’t understand why I didn’t do this with every client. The truth be told, 99% of my clients don’t care. They pay me to make sure their website and SEO are taken care of and they don’t want to worry about it. We All Make Mistakes Very few clients have Scott’s ... Read More
Keyword Research for the Average Joe
Good keyword research is imperative for organic SEO. We SEO consultants typically view this practice as common sense, but it’s only because we do it all the time. In the real world, keyword research isn’t necessary easy for the average marketer or webmaster. But keyword research doesn’t have to be some big crazy formula. I read a lot of SEO articles and blog posts and the internet is full of great content and advice for performing elaborate keyword research. While this works, the activity ... Read More
Why You Should Treat Your Website Like the Family Dog
Friday afternoon I had a call with a client I built a website for back in March. Before I realized it, I was comparing their website to the family dog. Not a typical analogy, but it worked in the situation and the client understood the point I was trying to make. Who’s Taking Care of Fido? In my house I take care of the family dog. I’m not a big fan of our English Lab, but I’m still the one who makes sure he is fed, watered, and let in and out four hundred times a day. I am the caregiver even ... Read More
Google’s Search Results Skews Your Self Image?
What is your view of your current website traffic and Internet marketing campaigns? Are you receiving as much traffic as you’d like or are you scoring as high on your top keywords as you had originally hoped? No, this isn’t my sales pitch; there is a point to these questions. If you’re the average small business owner, you know enough about organic search engine optimization to make you dangerous. You know a little about SEO (search engine optimization) and you periodically check your keyword ... Read More
Google Degrades PageRank
Much to the surprise of many Internet marketing consultants, Google recently removed PageRank information from their Webmaster Tools. In a response to a posting on Google’s Webmaster Central forum, Susan Moskwa stated “We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but ... Read More
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