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10.22.09 Search Engine Optimization

Google Degrades PageRank

Much to the surprise of many Internet marketing consultants, Google recently removed PageRank information from their Webmaster Tools.  In a response to a posting on Google’s Webmaster Central forum, Susan Moskwa stated “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”

Ms. Moskwa then points to the FAQ section of the forum that states PageRank is one of Google’s 200 plus criteria for performance, but that it is only updated a few times a year so it should not be a focus of SEO consultants.  The FAQ continues with a suggestion of focusing on Google Analytics and a website’s actual performance.

So PageRank is not fully dead, just not nearly as important as solid and unique page content.  In the end is this news at all?  Didn’t we already know content was king?

Tags: Google, Google Webmaster Tools

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Rebecca Gill's avatar

Rebecca Gill

Rebecca is the founder and president of Web Savvy Marketing, a Michigan digital marketing agency. She has a well-rounded business background within SMB and enterprise organizations, as well as over fifteen years of experience in sales and online marketing. She provides SEO consulting services for clients, SEO coaching on Clarity.fm, teaches SEO at diySEOcourses.com, and has a weekly podcast at SEObits.fm. Learn more at RebeccaGill.com.

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