WordPress is an incredibly powerful platform that will empower you with the potential to reach the entire world with whatever you have to say. Even though WordPress combines relatively simplicity with incredible power and potential doing things like customizing Genesis themes can be a little intimidating if you're just getting started, or if you're just getting started tinkering "under the hood." Fortunately we can take some of the mystery out of it and help you avoid some of the most common ... Read More
Genesis Framework
A Stunning WordPress Theme Designed for ‘Gorgeous’
We’re happy to announce the release of Lisa Marie, the newest template added to our Genesis theme store. The new Genesis child theme was designed for hair salons and day spas, although it could really be used for any website that places an emphasis on images. The home page rotator and inner page headers keep the visitors’ eye focus on the images. The WordPress theme is designed to draw you in and capture your attention. Early reviews have called this theme “stunning” and I’m thrilled with ... Read More
Best Practices for Genesis Theme Customization
There is so much to cover when it comes to Genesis theme customization, that I've mapped out an entire series of posts to throughly cover it. I'm hoping this series will help people get a basic understanding of what it takes to start customizing their own WordPress sites and have the confidence to get started. While my specific examples will be aimed at the Genesis theme framework, most of what I share will have general application as well and can be used on most WordPress websites. Here ... Read More
Favorite Genesis Framework Plugins
Did you know there are over seventy-five Genesis framework plugins in the WordPress.org repository? Holy WordPress Batman! That’s a lot of plugins considering the framework alone is already chalked full of features and functions. While I’ve been using a few Genesis plugins for quite a while, I had no idea so many more have been developed. When we build a custom theme or create a stock Genesis child theme, we tend to stick with plugins that we’ve used already and we've labeled “solid”. Knowing ... Read More
Friday’s Marketing Roundup: Good Reads from the Week Ending June 7th
Happy Friday! Welcome back to another weekly roundup post. This week you will find interesting articles on WordPress plugin creation, resources for the upcoming Genesis 2.o release, how to tweaks for WordPress themes and more. On the SEO side of things there were some great posts on SEO misconceptions, Google authorship, and negative SEO. There is always a lot of great information to read in the world of internet marketing! Ready to get reading? Here we go... Web Design and WordPress A ... Read More
Preparing for Genesis 2.0
If you’re active in the Genesis community or if you simply use a Genesis child theme, you probably know Genesis 2.0 is coming and right around the corner. We’re excited about the release and we know our customers are because we’re starting to get oodles of questions about the release of Genesis 2.0 and how HTML5 will alter things for existing Genesis users. Fear not my Genesis children, Brian Gardner and his team of uber smart WordPress coders have you covered. Genesis upgrades have always ... Read More
Using a Genesis Theme XML File to Jump Start Your Website
Over the last month I've realized there is a lot of confusion surrounding Genesis theme XML files, what they include, and how they work. I'm a bit surprised by this since the XML export and import process is handled by WordPress and not Genesis. The key to understanding the XML import process is understanding that WordPress controls the data export and import and in this case, Genesis is just coming along for the ride. Why Use XML Data? I've blogged before about my negative feelings towards ... Read More
Introducing Elbe Blake: WordPress Marketing Templates Designed for Real-World Marketers
We're happy to announce the release of Elbe Blake, the twenty-fourth template added to our premium WordPress theme store. We believe WordPress marketing templates should be designed for real-world marketers and this one certainly was. If you've been to our website before, this template might look familiar. It was used on Web Savvy Marketing's website. We recently updated the look and feel of our own website and we decided to convert our older theme into a WordPress template for marketers. It ... Read More
Celebrate WordPress’ 10th Anniversary With $10 Off Any Genesis Theme
In honor of WordPress's tenth anniversary this week, we are offering a limited time coupon for $10 off any of our premium WordPress themes. We love WordPress and the Genesis framework and we want to share our love with the world. There is no better way to spread the love than by giving our awesome customers some savings. Simply add any theme to your shopping cart and apply a coupon code of WordPress10 at checkout. Coupons are case sensitive, so make sure you don't forget the capital W and ... Read More
Introducing Augustus: A Cost Effective Option for Financial Advisor Website Design
We are happy to announce the release of Augustus, one of our newest Genesis child themes. Augustus is an ideal solution for financial advisors, planners, and firms who need a DIY option for WordPress website design. Augustus is a premium WordPress theme that overlays on the Genesis Framework so it is feature rich, functionally robust, and very secure. WordPress is a perfect solution for financial planners and advisors, because it allows tech savvy financial professionals to manage their own ... Read More
Introducing Megan: A Fun and Funky WordPress Theme Designed for Social Media Consultants, Freelancers, and Agencies
We are happy to announce the release of Megan, one of our newest Genesis child themes. Megan is a premium WordPress theme that overlays on the Genesis Framework. Megan is an ideal solution for social media freelance consultants and/or agencies who need a DIY option for WordPress website design. In reality, virtually any WordPress theme could be made into a social media website. Megan was created to make it easy on the social media consultants and let them focus on the things that really ... Read More
Introducing Bradley: A Great Option for DIY Insurance Website Design
We are happy to announce the release of Bradley, one of our newest Genesis child themes. Bradley is a premium WordPress theme that overlays on the Genesis Framework. Bradley is an ideal solution for insurance agents and/or agencies who need a DIY option for insurance website design. As with all of our themes, this one is named after a family member. This theme is named after my little cousin Bradley. My grandparents raised me, so I grew up babysitting Bradley when he was a toddler. Over ... Read More
Introducing Hunter: Hunting Website Design on a Budget
We are happy to announce the release of Hunter, one of our newest Genesis child themes. Hunter is a premium WordPress theme that overlays on the Genesis Framework. Hunter is an ideal solution for guides, outfitters, and taxidermists who need a low cost and budget friendly option for hunting website design. This theme is named after my son Hunter. He is in a long line of Gill hunters and is now just old enough to trot through the woods in search of deer and turkey with his father. His older ... Read More
2012 Was the Year WordPress Grew Up
As I ponder this last year one thing stands out more than anything else. The year of 2012 will be know as the year WordPress grew up. WordPress didn’t just become a big kid, it became a major player in the world of website design. This realization makes me incredibly exited to see what the year of 2013 will bring for the entire WordPress community. If you’re not personally drinking the WordPress kool-aid already, you might be thinking I’m just pushing what I know and sell. Not true. There ... Read More
Michigan State University Picks Open Source & WordPress
In July we went launched a new WordPress website for Michigan State University. The website was designed for one of MSU’s long-term research projects, the Kellogg Biological Station Long-Term Ecological Research (LTER) Site, which is part of the LTER Network established by the National Science Foundation. My team and I were thrilled at the opportunity to work with a big ten university. We were also extremely excited to be able spread our love of WordPress and open source technology. The ... Read More
Five Amazing Website Makeovers
When I founded our company three years ago I was highly focused on SEO. I quickly learned that for most companies, effective SEO meant rebuilding their websites from the ground up. While this wasn’t my initial plan, it was where we ended up. What I didn’t realize is that I was going to love website design. Without question, I fell head over heels in love with WordPress and the world of website design. I love to watch Google Analytics shift from good old fashion SEO, but I also love to ... Read More
Introducing Hans: A WordPress Real Estate Theme
Earlier this month we launched a new premium WordPress theme designed for individual realtors, real estate companies, and home builders. The new real estate theme is a Genesis child theme and has functionality similar to the AgentPress theme from StudioPress. An Example of a Real Estate Firm Website Launch A few days before we officially released the theme I received a call from the president of a real estate firm in California. He needed a custom Genesis theme that was capable of integrating ... Read More
The War of WordPress Theme Frameworks
WordPress theme frameworks are not new, but their usage is growing in popularity. As the WordPress community grows and the usage rate of WordPress escalates, our collective skill-set builds in sophistication. With this growth comes the ability to create, deploy, and utilize advance features and functions. When I first started working with WordPress, I taught myself about components of themes and their basic usage. I next migrated to creating my own themes with a software package called ... Read More
Our New Child Has Finally Arrived: A Genesis Theme Store
Our WordPress web design just got a whole lot better. We’re expanding our website design offering to include premium WordPress themes based on the Genesis Framework. Didn’t we always offer Genesis child themes? We sure did, but our websites were only designed for specific clients and their unique requirements. We’re still married to StudioPress and we still do a lot of custom Genesis theme design, but we’re expanding who can take advantage of our Genesis child themes. Building a custom ... Read More
Sticks and Stones Break My Bones, Wireframes Excite Me
Over the years I’ve matured in my web design process. I now have a graphic artist who creates really great design comps and a few WordPress gurus who whip these creations into the Genesis framework from StudioPress. I truly believe I have some of the best people around and I am a lucky girl. Yes I realize that sounds like fluff, but in my geeky WordPress world all that makes me happy. It means I get to focus on clients, strategy, SEO, and I get to create wireframes. Website wireframes are ... Read More
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