This month the Rainmaker Digital team is rolling out a brand new offering called "StudioPress Sites and holy cow they might just have something special here. I've long been a fan of StudioPress and the Genesis Framework and was even a beta user for Genesis back in the day. When the Rainmaker Platform arrived I dug into that as well and was highly impressed with the beautiful admin panel and ease of use. Let's hit the hottest questions on StudioPress Sites so you can get the rundown on what ... Read More
Genesis Framework
Announcing Genesis Walkthroughs Right Inside Your Dashboard
Did you know Genesis walkthroughs are now available right within your WordPress dashboard? They are and we’re super exciting to share this news with the Genesis community! Whether you’re a Genesis developer or user, this is big news and we’re really happy to be part of this roll out. Let me tell you a little about it and how you can take advantage of all this educational goodness. Last year my friends Ben Fox and Bart Dabek reached out to me about a cool learning tool they were ... Read More
A Chat About eCommerce Plugins and Themes
Today I had the pleasure of joining Carrie Dils on her weekly podcast series Genesis Office Hours. Carrie invited me on to talk about the launch of our new WordPress eCommerce theme. We were joined by Cory Miller, Justin Sainton, and Daniel Espinoza. The four of us represented the theme and plugin developers associated with our new Jessica theme. Carrie as kind enough to ask us on the show when she heard the new theme would be styled to run three different eCommerce plugins. That is kind of ... Read More
How-To Guide: Installing the Genesis Framework and a Child Theme
We sell a lot of Genesis child themes and many times these themes are sold to people who have never used WordPress before, let alone the Genesis framework. They’re dentists and lawyers and other people who don’t sit and build websites every day. Because of this, many people are a little intimidated by the idea of installing the Genesis framework and a child theme. Here’s the good new – it is really easy. Even if you’ve never installed a WordPress theme. A Recap on Frameworks In the most ... Read More
The New Rainmaker Platform Will Have You Doing a Happy Dance
This week Brian Clark reached out to me and asked if I’d like to review the New Rainmaker platform from Copyblogger. Me, being the ultimate Genesis fan girl, didn’t think twice about jumping at the offer. After all, I’ve been using StudioPress themes since I started with WordPress and we use the Genesis framework in everything with do here at Web Savvy Marketing. If these folks are releasing something new, I knew it had to be good and I wanted to take a look. I accepted the invitation and ... Read More
Selecting the Right Genesis Developer
Did you know that WordPress now commands 22% of the internet. Did you know that the Genesis framework is considered the benchmark for WordPress coding? Did you know this combination makes it incredibly difficult to hire a quality Genesis developer? The Real-World Scenario A number of months ago I received an inquiry from a very nice lady named Janet. She wanted to convert her e-commerce website to WordPress and wanted Genesis as her framework. Janet and I spoke in email and then Janet got ... Read More
Setting Up Google Authorship in WordPress
Google authorship is not new, although I find many people (and companies for that matter) are completely unaware of its existence. While us WordPress nerds jumped on the authorship bandwagon quickly, normal people know little about it or the benefits Google authorship offers. Trust me when I say Google authorship is highly beneficial. I know this because I’ve had clients tell me it made a difference and it encouraged them to retain Web Savvy when they were seeking web design services. One ... Read More
How to Use Genesis Hooks to Manipulate Theme Elements
In the previous post in this series we talked about the basics of PHP and how functions are put together. Today we're going to build on that and talk about how to use Genesis hooks to manipulate theme elements. Have you ever wondered how the Genesis theme framework knows how to call all that code from your child theme files in the right order? Genesis uses a WordPress convention called hooks to "hook" into the code at the desired spot just like WordPress as a whole does. (Genesis also uses ... Read More
Friday’s Marketing Roundup: Good Reads for January 10th
Happy Friday and happy 2014! We're looking forward to another exciting year in the land of internet marketing. With all the changes that occurred last year, 2014 looks like it will be an adventure. This week was a busy news week. Product updates were released for Genesis and Gravity Forms, while a new WordPress app framework called AppPresser arrived. On the search side of things, Google shakes up the blogger community by wiping away many of those pretty author images in search and Yahoo ... Read More
PHP Basics
So far in this series we've talked about some tools and best practices, HTML and its new big brother HTML5 as well as an overview of how to work with CSS. In this post we are going to take a look at PHP basics. Like so many things in the internet world, PHP is an acronym. It stands for "PHP Hypertext Preprocessor." (I know. It makes no sense that the first P in PHP stands for, um, PHP. But there you go.) PHP is the primary programming language WordPress is built on. That means it is also ... Read More
Take 20% Off Any WordPress Theme With Our Black Friday Sale
In honor of America's crazy Thanksgiving tradition of Black Friday and Cyber Monday shopping, we are offering a limited time coupon for 20% off any of our premium WordPress themes. We've had a lot of people inquire about a possible Black Friday sale, so we're just going to break down and do it. Here's How to Grab Your 20% Discount First, put down the turkey leg and stop eating that pumpkin pie. I know it is hard, but you really can do it. Next, step away from the table and walk slowly ... Read More
The Marriage of HTML5 and Genesis
HTML5 is the new up and coming HTML standard. It has been in development for years, even as far back as 2006, and HTML5 is expected to be fully standardized by the end of 2014. HTML5 allows for more dynamic web content without the need for third party technologies such as Flash. Because HTML5 is so new and hasn't quite been completely finalized yet, no web browsers fully support everything it is capable of 100%. That said, Chrome and Firefox seem to do better on HTML5 compatibility than ... Read More
Event Marketing and Promotion With WordPress
We’re happy to announce the release of Erling, an event WordPress theme that was just added to our stock theme store. This Genesis child theme was designed for event marketing and promotion, so it can accommodate websites for conferences and trade shows. Erling's Functional Highlights Six color options Multiple page layouts Multiple sidebars HTML5 markup Mobile responsive Optional speaker images Optional sponsor logos Call to action widgets Featured post ... Read More
A Visit to the Week in WordPress With The Matt Report
Today I was lucky enough to join a roundtable of WordPress experts on Matt Medeiros’ podcast series Week in WordPress. Matt Medeiros invites members of the WordPress community in to discuss some of the week’s top news and blog posts circulating around in the land of WordPress. At the Google Hangout I joined in along with Brian Gardner of StudioPress and Eric Hamm of Cobalt Apps. Matt runs a hugely popular podcast site called The Matt Report. I was featured on The Matt Report a few ... Read More
CSS Basics of the Genesis Framework
If you are doing any work online you should have a basic understanding on CSS and how it works. Regardless of whether you are simply writing content for someone else's website, running your own website, or looking to get into customizing and developing websites with the Genesis theme framework, the ability to fine tune how things are displayed with some CSS basics will set you apart from the crowd and make your work more professional. CSS, which is an acronym for Cascading Style Sheets, works ... Read More
HTML Basics of the Genesis Framework
Everyone with their own website should know some HTML basics. That includes the most technophobic writer who just uses the visual content editor portion of their WordPress dashboard. And if you are customizing any themes for the Genesis framework, then you absolutely need to know a little bit about HTML and how to make changes to the code on your site. HTML is the most basic code that presents every website. It is the language of the internet. It the code our web browsers interpret to ... Read More
The Who’s Who of Genesis Framework Users
If you’re new to this website, you might be surprised to discover I’m a huge fan, advocate, and all around cheerleader for the Genesis Framework. If you’ve been here before, I’m pretty sure you already know this about me. I’m a pretty transparent type of girl. I tried out the original beta of Genesis and liked it. When the child theme concept took off I fell in love with it. Apparently I’m not alone. There are lots and lots of well-known Genesis users. Notable Genesis Framework Users I dig ... Read More
Introducing Patrick: A Jazzy DJ Website Template
We’re happy to announce the release of Patrick, the newest WordPress template added to our theme store. This Genesis child theme was designed for DJs and other music professionals who need a solid DIY website option that was designed to be hip and local SEO friendly. Since this DJ website template is built on Genesis, it is not only a functional website template, it is secure and mobile responsive. We’ve built our theme demo to illustrate a typical DJ website. The demo includes common content ... Read More
Introducing Joshua: a Genesis Blog Theme
We’re happy to announce the release of Joshua, the newest blogging template added to our Genesis theme store. This Genesis child theme was designed for bloggers who want to use images to help tell their story. We’ve set the Joshua theme demo up as a travel blog, but in reality it could be used for any type of blog that places an emphasis on images. The home page rotator and inner page headers are designed to keep the visitors’ eye focus on the images. Similar to our Lisa Marie theme, this ... Read More
Time is Running Out to Purchase Our Genesis Developer License at the Reduced Introductory Rate
When we launched our theme store I had not planned on making a developer license available. After we had multiple requests from theme buyers, I broke down and offered a developer license for an introductory rate of $249.95. I thought I’d give it a whirl and see if anyone was interested. To my surprise, there were a lot of people interested. It sold and it sold more than I expected. We’ve had excellent feedback from buyers and this makes me even happier. Flash forward over a year later and ... Read More
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