Lift Off Summit is the perfect education event for e-commerce store owners. This five day event will feature 21 speakers and cover topics ranging from SEO to affiliate management. Why Should You Attend the Lift Off Summit? Great Speakers - This online event has some of the best names in the e-commerce and marketing world. Many of them have online courses, write books, or perform their own multi-day workshops on their respective subject areas. Free Admission - Watch 4-5 live interviews each ... Read More
eCommerce
Are You Struggling with eCommerce and SEO?
This week I had the opportunity to visit Bob Dunn’s Do the Woo Podcast, where he and I chatted about eCommerce and SEO on episode 13 of the show. While the show is typically focused on WordPress and WooCommerce, our discussion was not specific to WordPress or the WooCommerce plugin. The podcast episode covered SEO techniques that apply to all eCommerce websites built with or without WordPress. The eCommerce and SEO Podcast If you’re struggling with getting eCommerce and SEO right on your ... Read More
What is WooCommerce?
If you’re considering launching an online store, you’ll be presented with many software options for building out your storefront. These choices, while initially will feel like a windfall, can quickly feel overwhelming due to the multitude of ecommerce options available. Today I’d like to walk through one very popular solution and present an overview of what is WooCommerce and why you might want to consider it for creating an ecommerce website. So What is WooCommerce Really? WooCommerce is a ... Read More
Google Analytics Goal Tracking Helps You Make Better Business Decisions
Google Analytics goal tracking allows marketers to record specific actions or interactions within their website. These goals are then used to report on website activity via tables, graphs, and flow charts. While goals are generally track a completed conversion, such as an inquiry form submission or product sale, they can also be used to track specific website events. I’ve traditionally used goals within Google Analytics is to obtain a better understanding of our successful website activity ... Read More
Introducing Jessica: A WordPress Store Theme With Lots of Options
We’re happy to announce the release of Jessica, a brand new WordPress store theme that was built for the Genesis Framework. Our theme is pretty, but don't let her beauty mislead you. She is a very powerful theme that is full of great eCommerce options. Jessica is not only beautiful, it's coded in HTML5 and supports schema. The theme comes with options to showcase coupons and freight specials, capture subscribers, and display sizing tables. It is mobile friendly so it will automatically adapt ... Read More
The New Rainmaker Platform Will Have You Doing a Happy Dance
This week Brian Clark reached out to me and asked if I’d like to review the New Rainmaker platform from Copyblogger. Me, being the ultimate Genesis fan girl, didn’t think twice about jumping at the offer. After all, I’ve been using StudioPress themes since I started with WordPress and we use the Genesis framework in everything with do here at Web Savvy Marketing. If these folks are releasing something new, I knew it had to be good and I wanted to take a look. I accepted the invitation and ... Read More
Friday’s Marketing Roundup: Good Reads for February 28th
Happy Friday! We're back again with a quick update on this week's interesting articles on WordPress, SEO, social media, and usability. What I love about this week's content is the ongoing presence of Sucuri and WP Engine. I'm a fan of both of these companies, but not for their solid product and service offering. These companies and their respective teams take a genuine interest in our WordPress community and they consistently play an active role on social media and in person at conferences. ... Read More
25+ Considerations for Selecting a WordPress eCommerce Solution
Over the last six months we’ve seen a huge increase in the number of inquiries for WordPress eCommerce. I have no idea why, but the trend is something I can no longer ignore. It seems everyone wants to sell online and they want to use WordPress eCommerce. The misperception of WordPress being completely free and easy is enticing more and more people to launch online stores. They tend to believe WordPress can help them make instant cash from selling their products online. WordPress does make ... Read More
Do What Makes You Happy
The Little Theme Store That Grew Up Late in 2011 Chris Cree (you might know him from his rock star support in our forum) suggested we launch a theme store. Being the overly opinionated and bullheaded woman that I am, I quickly dismissed his idea. After all, inside my head I kept thinking “we build custom WordPress themes - we do not sell stock themes.” Chris, knowing me like he does, just waited and brought up the idea again at another time. When I ignored him a second time, he retreated but ... Read More
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