Back in 2014, I originally published this post. I had been already working in website design and SEO for ten years and I was painfully aware of the need for digestible content. In the last six months, my husband Jason has been digging into the genetics of alpacas (we're alpaca farmers) and his world has been filled with terminology that includes words like alleles, genotype, phenotype, and DNA sequencing. As he learns more, he wants to share this knowledge with the alpaca community. He ... Read More
Content Creation
Writing Website Content: Addressing the Elephant in the Room
Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. It's the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. For those of you who think I am ... Read More
Content Marketing vs. SEO
The topic of content marketing vs. SEO baffles me and honestly it has always confused me. I thought this discussion had been addressed and marketers knew it was no battle at all, but last week I realized it is still alive and well. I was on a sales call and the marketer I was speaking with said she didn't believe in SEO. She said she believes you simply need to focus on content marketing and you'll be fine. I'm paraphrasing, but that sums up the comments. The SEO consultant in me felt a ... Read More
Liberate Yourself With a HubSpot to WordPress Migration
Are you an existing HubSpot customer? Are you thinking about canceling the service? Are you afraid to liberate yourself because you’re not exactly sure what HubSpot alternatives are available? Or maybe you’re considering signing up for HubSpot and you’re weighing the software’s cost versus benefits. Are you concerned that you don’t really know what you’re getting yourself it and there may be some downside you’ve not yet considered? In either scenario, you’re not alone. I’ve talked to a lot ... Read More
The New Rainmaker Platform Will Have You Doing a Happy Dance
This week Brian Clark reached out to me and asked if I’d like to review the New Rainmaker platform from Copyblogger. Me, being the ultimate Genesis fan girl, didn’t think twice about jumping at the offer. After all, I’ve been using StudioPress themes since I started with WordPress and we use the Genesis framework in everything with do here at Web Savvy Marketing. If these folks are releasing something new, I knew it had to be good and I wanted to take a look. I accepted the invitation and ... Read More
Three Best Practices for Writing Headlines That Drive Web Traffic
How much time and effort do you put into writing headlines for blog posts and pages? Page and post titles are your first impression to website visitors. A potential visitor will see this before they ever click through to your website. Which means web visitors will see the headline long before they see your design or read your content. This makes writing headlines a critical part of content marketing! Titles are informative and are used to describe a piece of content to potential website ... Read More
Dream a Destination and Let Technology Take You There
A few weeks ago I had the pleasure of presenting three sessions at the Girls Are IT! conference in Dearborn, Michigan. The event was organized by the Michigan Council for Women in Technology (MCWT), U-M – Dearborn, Lawrence Technological University, and University of Detroit Mercy. More than 350 school-aged girls arrived to learn about IT and how it can play a role in their lives and future careers. I was presenting about WordPress and how the CMS software can be used to create a free blog ... Read More
Friday’s Marketing Roundup: Good Reads for March 14th
Happy Friday! We're back again with a quick update on this week's interesting articles on WordPress, SEO, social media, and usability. It's been a bit of an action packed week, so I have a few more links that normal. The WPwatercooler continued to mix up education and entertainment for online viewers on Monday and two days later Sucuri further educated and protected the world of CMS with an excellent article on recent brute force attacks. On Thursday Carrie Dils launched out a new Genesis ... Read More
Friday’s Marketing Roundup: Good Reads from the Week Ending June 28th
It's Friday and that means it's time for another weekly roundup. Today we found excellent posts on WordPress security and choosing trustworthy themes and plugins to a beginner's guide on pairing fonts. You'll also find must reads on content marketing mistakes, how to spot links that could be harming your website and why quality over quantity is always best for SEO. Ready to read and take action? Web Design and WordPress Free WordPress Food, Recipe and Restaurant Plugins - These ... Read More
Friday’s Marketing Roundup: Good Reads from the Week Ending June 21st
It's time for another weekly roundup post. We like to roundup some of the best posts on web design, WordPress, and search engine optimization. This week we have posts on conversion optimization, social networking mistakes, content templates and checklists. And if you are need some inspiration for your 404 error pages and web design in general then we found a few great posts on those topics too! Let's get to it. Web Design and WordPress 30 Unusual, Fresh and Creative WordPress Site ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of May 10th
We are back with another weekly roundup post. At the end of the week, we like to roundup some of our favorite posts from around the web and share them with you. This week we have information on WordPress Child Themes and helpful Google Chrome extentions as well as great posts on content marketing and how to rank content in 2013. Ready? Let's get to it! WordPress and Web Design How to Fix the Error Establishing a Database Connection in WordPress - This error can be frustrating. Find out ... Read More
Slow and Steady Wins the SEO War
For over ten years, I've had virtually the same process. When it comes to internet marketing, I simply follow SEO fundamentals. While the minutia of my process has changed slightly, the overall philosophy and process has not. I've read Google's SEO guide and I've followed it closely. I've ignored internet marketing fads and I refused to jump on the latest trends that promise overnight success. I've stuck with hard work and a methodical system. I've stayed true to what I believe in and what I ... Read More
Content Creation: How Does Your Mind Manage the Process?
When it comes to the process of content creation, everyone has a different thought process and their minds work differently. That means the strategy and process of content marketing can be different by company or individual. I've been writing web content for over a decade and while my process has evolved with the changes of the SEO industry, my fundamental work flow has not because it is based on how I think and how my mind processes tasks and data. I realize my strategy and process is not ... Read More
Six Ways to Quickly Kill Your Website Design Project
If you’re considering embarking on a website design project, you’re most likely venturing into unchartered territory. Or, at the very least, headed down a path you only travel down every five or so years. Because of this “path not taken”, the road is many times bumpy and it is easy to get side tracked or completely lost along the way. Each week I receive a lot of incoming requests for web design quotes and proposals. I ultimately work with a lot of different small business and personality ... Read More
Web Design Produces 353% Traffic Increase in Two Months
Many of my website design prospects frequently ask me “what they can expect” when we discuss converting their static website into a dynamic WordPress website. I answer them honestly by saying it depends on a lot of variables because no two projects are exactly alike. While this answer is not a concrete one, it is the best one I can give because I don’t yet know the variables. What I can tell them is that there are great examples of success when the process goes right. Does SEO Really ... Read More
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