The Web Savvy Marketing team would like to congratulate Jo Hamlin, our scholarship winner for 2013. Jo is a graduate of Grayling High School and will be attending college in the fall and pursing a career in criminal justice. I started the scholarship and chose my hometown in northern Michigan because I wanted to give back to the village that raised me. I had not expected that the students applying would be descendants of those within my village. Jo’s grandparents were very special to me and ... Read More
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Friday’s Marketing Roundup: Good Reads from the Week of May 17th
Welcome back to another weekly roundup post. We come across many great posts throughout the week and this is our way of letting you know about them. This week you will find "need to know" information on WordPress security, the deal on SEO plugins for WordPress, how to rank in the search engines, how to perform a competitive analysis and more. Ready to dig in? Let's go! WordPress and Web Design How To Move Your Site From Joomla to WordPress - Use this easy tutorial if you need to move ... Read More
Website Navigation: The Who, What, and Why of You
The other day I was grocery shopping at Meijer. While waiting in line to check out I found my eye wondering across their ceiling and reading the department locators they have placed around the store. In my usual geek way, my mind wondered to my professional life and I started thinking about website navigation. Navigating Through the Grocery Store is the Same as Navigating Through a Website I’ve been shopping at this particular Meijer every week for about seven years. I know where the ... Read More
The Matt Report Interviews Rebecca Gill
This week The Matt Report released an interview with Web Savvy Marketing founder, Rebecca Gill. The Matt Report is a WordPress podcast for entrepreneurs, startups, and freelancers. Since it’s creation, Matt Medeiros has interviewed various WordPress business owners from Ryan Duff and Cory Miller to Thomas Griffin and Andrea Rennick. In his latest installment, he adds Rebecca Gill to the list. Episode 28, titled Is WordPress Recession Proof?, takes a look at Web Savvy Marketing’s origins and ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of May 10th
We are back with another weekly roundup post. At the end of the week, we like to roundup some of our favorite posts from around the web and share them with you. This week we have information on WordPress Child Themes and helpful Google Chrome extentions as well as great posts on content marketing and how to rank content in 2013. Ready? Let's get to it! WordPress and Web Design How to Fix the Error Establishing a Database Connection in WordPress - This error can be frustrating. Find out ... Read More
Slow and Steady Wins the SEO War
For over ten years, I've had virtually the same process. When it comes to internet marketing, I simply follow SEO fundamentals. While the minutia of my process has changed slightly, the overall philosophy and process has not. I've read Google's SEO guide and I've followed it closely. I've ignored internet marketing fads and I refused to jump on the latest trends that promise overnight success. I've stuck with hard work and a methodical system. I've stayed true to what I believe in and what I ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of May 3rd
Welcome to another weekly roundup post. Each week on Friday we are rounding up our favorite posts from this past week. In this week's post you will find out where to get some very cool WordPress plugins and you will also learn how to solve some of the most common WordPress problems. We also found great information on why your search traffic might be down and how to create awesome content. Now let's get on to the content shall we? WordPress and Web Design 5 Ways to Find the Latest and ... Read More
Introducing Megan: A Fun and Funky WordPress Theme Designed for Social Media Consultants, Freelancers, and Agencies
We are happy to announce the release of Megan, one of our newest Genesis child themes. Megan is a premium WordPress theme that overlays on the Genesis Framework. Megan is an ideal solution for social media freelance consultants and/or agencies who need a DIY option for WordPress website design. In reality, virtually any WordPress theme could be made into a social media website. Megan was created to make it easy on the social media consultants and let them focus on the things that really ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of April 26th
It's Friday and that means it's time for another weekly roundup post! We have gathered together some of our favorite posts from the past week. You will find interesting reads on web design and how rank naturally in the search engines. You will also find great information on how you can make your site more Google friendly and even prepare for the next Google update. Let's get to it... WordPress and Web Design 3 Steps For Designing The Ultimate Landing Page - This post is focused on the ... Read More
The Accidental Entrepreneur
I'm the accidental entrepreneur. I did not grow up selling lemonade to neighbors or inventing products to sell to my friends. I just didn't think that way. I went to college and majored in accounting so I could find employment and pay my student loans once I graduated. I wanted a solid job and I wanted a solid income. I wanted to work hard, have a regular paycheck, and I really wanted health insurance. I wanted the stability I lacked as a child and I thought a "good" job would give that to me. ... Read More
Blogging is About Finding the Voice Within You
If you're new to blogging, it can be intimidating. When you first start, writing can feel like an overwhelming task. And some people, no matter how hard they try, are not cut out for blogging. I believe those people are the exception and not the rule. I teach a number of internet marketing boot camps and blogging is something we cover in all three workshops. Many of my students tend to freeze up when the subject of blogging arises, because it is not something that comes easily to them. And ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of April 19th
It's that time again! Time for another weekly roundup post. This week we rounded up some of our favorite blog posts on the subjects of WordPress, web design and search engine optimization. You will find great information on common WordPress SEO mistakes, why you need to hire a user experience manager, why long content is trending and even how to promote your new blog post. Ready to learn? Check out these posts. WordPress and Web Design WordPress SEO Mistakes - Learn how to avoid ... Read More
Introducing Bradley: A Great Option for DIY Insurance Website Design
We are happy to announce the release of Bradley, one of our newest Genesis child themes. Bradley is a premium WordPress theme that overlays on the Genesis Framework. Bradley is an ideal solution for insurance agents and/or agencies who need a DIY option for insurance website design. As with all of our themes, this one is named after a family member. This theme is named after my little cousin Bradley. My grandparents raised me, so I grew up babysitting Bradley when he was a toddler. Over ... Read More
Introducing Hunter: Hunting Website Design on a Budget
We are happy to announce the release of Hunter, one of our newest Genesis child themes. Hunter is a premium WordPress theme that overlays on the Genesis Framework. Hunter is an ideal solution for guides, outfitters, and taxidermists who need a low cost and budget friendly option for hunting website design. This theme is named after my son Hunter. He is in a long line of Gill hunters and is now just old enough to trot through the woods in search of deer and turkey with his father. His older ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of April 12th
It's time for another weekly roundup post! At the end of the week, we are rounding up some of the best blog posts dealing with WordPress, web design and search engine optimization. This week we found cool tips and information on moving a WordPress website without hassle, a lot of plugin tips (and one plugin that is hiding spam), how to manage your content, how to rank locally with citations and much more! Ready? Let's go... WordPress and Web Design 5 Signs Your Website Needs A Better ... Read More
The Small Business Guide to Google Webmaster Tools
When I first discovered Google Webmaster Tools I was thrilled. I was fasinated by the data it provided and it has only gotten better over the years. I love showing it to clients, as many don’t even know it exists. Okay – 99% of my clients don’t know it exists until I show it to them. And the remaining 1% had no idea how much the tool really offered. If you’re like most small business owners, you have limited time and resources to dedicate to sleuthing around in Webmaster Tools. Don’t fret! ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of April 5th
It's weekly roundup time once again! Each week we are rounding some of our favorite posts from around the web. This week, you will find information from WordPress security and plugins to mastering your title tags. If you need help or more information related to WordPress, web design or search engine optimization then look no further. Ready for another roundup? Let's go... WordPress and Web Design There is a Theme For That - A new directory to easy search and find a theme. It is kept ... Read More
Content Creation: How Does Your Mind Manage the Process?
When it comes to the process of content creation, everyone has a different thought process and their minds work differently. That means the strategy and process of content marketing can be different by company or individual. I've been writing web content for over a decade and while my process has evolved with the changes of the SEO industry, my fundamental work flow has not because it is based on how I think and how my mind processes tasks and data. I realize my strategy and process is not ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of March 29th
Welcome back to another weekly roundup! We gathered up another batch of noteworthy articles and blog posts from around the web. As in every weekly roundup, you'll find tips and information that will help you with WordPress, Web Design and Search Engine Optimization. Ready? Here we go... WordPress and Website Design How To Speed Up WordPress - 7 easy steps to help you speed up WordPress. Your Website Is Your Most Valuable Asset - Your website is important so be ready for ... Read More
Successful Web Design Projects: 50+ Questions to Ask Before You Start
With every new web design project I get excited. After years of doing this, you’d think I’d be over the thrill of creating something new. But I’m not and I try to transfer this excitement over to the client in an effort to get them geared up for the project ahead. The cheerleader in me is there for a reason – the majority of our clients underestimate the workload involved in preparing for and executing a web design project. Companies struggle with website projects because they incorrectly ... Read More
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