Request a Website Audit to Get Your Marketing on the Right Track! Get Started ->

Web Savvy Marketing

We are web designers, SEO consultants, bloggers, social media enthusiasts, and WordPress experts all rolled up into one.

  • Home
  • Our Agency
    • Industries We Serve
    • Sample Client List
    • Testimonials
    • Charitable Contributions
    • Events and Community Involvement
  • Website Design
  • SEO Consulting
  • Blog
    • Search Engine Optimization Articles
    • Website Development Articles
    • WordPress Articles
  • Contact

05.14.13 Website Development

Website Navigation: The Who, What, and Why of You

The other day I was grocery shopping at Meijer. While waiting in line to check out I found my eye wondering across their ceiling and reading the department locators they have placed around the store.  In my usual geek way, my mind wondered to my professional life and I started thinking about website navigation.

Navigating Through the Grocery Store is the Same as Navigating Through a Website

Inside a Mejier Store: Originally published on MliveI’ve been shopping at this particular Meijer every week for about seven years. I know where the groceries and products are located and I could probably walk blindfolded to many things I commonly buy. But what if I normally shop at Kroger and this was my first trip to Meijer? How overwhelmed would I be? Meijer is huge and the store sells everything from milk and paper products to bathing suits and auto supplies. If this were my first trip I would be utterly overwhelmed by the variety of products and the size of the store. Meijer has obviously considered this because their ceiling provides an easy to use map of the store layout and it quickly navigates you to core locations (or departments) within the store. Need baby products or kitchen supplies? There is a sign for both and they even offer an image for those of us frantically looking for diapers in a late night store run. Think about how convenient and customer friendly this is for visitors.

But what about their website? Is it just as friendly? Yes, yes it is.

Meijer's WebsiteNavigation

Their primary navigation provides easy to find links to the exact same departments. Their home page offers images of top items as well.  I think they’ve done a great job making sure users are welcomed to their website in the same manner they would be at the store. Their website provides an easy to use navigation system that mimics that of the physical store.

Make Website Navigation Easy

A website, and in particular a home page, must quickly communicate what you offer and what users can do on your website. Website visitors need to be able to quickly determine what your website is all about. Your navigation is a key part of answering that question.  People want to be able to answer the who, what, and why of their visit quickly. Having a navigation menu that clearly points visitors to an About, Products, Services, and Contact is important. Using common language is also important. We frequently get asked to use industry jargon or quirky terminology in navigation, but we discourage it because it confuses visitors. Don’t make your visitors try and decipher your terminology. Make it easy on them or you’ll lose them.

The goal of any website should be a pleasant experience that provides solid information and answers a visitor’s questions. It should encourage visitors to do something: fill out a contact form, buy a product, request a service, or download a report. Anything that connects the visitor with the website and makes the visit tangible.

How Effective is Your Navigation?

So what about your website? Most likely you have a really good idea where your content is and how you can interact with it. But is this apparent to your website visitors? Does you home page and navigation quickly give website visitors an idea of the who, what, and why of you? Does it provide an easy to use map to your most important content? If you’re not sure, take a step back and look at it as if you are an outsider. Does it work? If it doesn’t, what can you do to correct this issue?

If you’re still not sure if you have navigation issues, head over to Google Analytics and look at your bounce rate. I was very careful in creating our navigation and our home page, as I wanted people to easily find the information they needed. It worked. When we redesigned our website our overall bounce rate dropped to less than 10% and our home page has a 1.2% bounce rate. Why? Because I thought about who we help, what they need, and I made sure everything is easy for them to find. I know we can continue to make improvements on our website, but navigation and locating information is solid because visitors tell me so. It is what differentiates our website from others – or that is what I’ve been told by some of our new clients.

Need Help Mapping Out Your Website?

If your website navigation or home page is lacking direction we can help. It’s what we do and it’s what we love. We’ll help discover the who, what, and why of you – then we’ll design a website that coverts all that goodness into easily digestible information.

Stop by our contact page and let us know how we can help with your website >>

Tags: User Experience

Like this article?

Sign up and receive weekly updates via email. Don't worry, we value your privacy and we hate spam just as much as you do.
  • This field is for validation purposes and should be left unchanged.

Rebecca Gill's avatar

Rebecca Gill

Rebecca is the founder and president of Web Savvy Marketing, a Michigan digital marketing agency. She has a well-rounded business background within SMB and enterprise organizations, as well as over fifteen years of experience in sales and online marketing. She provides SEO consulting services for clients, SEO coaching on Clarity.fm, teaches SEO at diySEOcourses.com, and has a weekly podcast at SEObits.fm. Learn more at RebeccaGill.com.

Request a Website Audit

Did you try a DIY website audit checklist, only to find you missed the important items that would truly influence your SEO, traffic, and revenue? What you really need is a professional website audit to keep your website and SEO healthy.Request Your Audit

Browse the Blog by Category

  • Branding (8)
  • Community Involvement (37)
  • Content Marketing (11)
  • Internet Marketing (60)
  • Search Engine Optimization (93)
  • Social Media (24)
  • Website Development (59)
  • WordPress (92)

The Beginner’s Guide to Search Engine Optimization

Learn what SEO is and why it matters to your website or blog. Download the free eBook and start your SEO journey.Download the eBook

Let's Create Something Together

We'd love to help you create something amazing.
Reach out to us and tell us about your vision.Say Hello

Full-Service Digital Marketing Agency

TwitterYoutubeFacebookLinkedinGoogle +

About Us

  • Our Digital Marketing Agency
  • Industries We Serve
  • Client Testimonials
  • Community Events
  • Charitable Contributions

Design and SEO Services

  • Logo Design
  • Website Design
  • Custom WordPress Themes
  • PSD to Genesis
  • SEO Consulting

WordPress Services

  • WordPress Customizations
  • Support and Maintenance
  • WordPress Upgrades
  • WordPress Migrations
  • WordPress Training
Made With Love in Michigan | Copyright © 2009 - 2022 Web Savvy Marketing | All Rights Reserved
  • Privacy Policy
  • Affiliate Disclosure
  • Sitemap