We are happy to announce the release of Megan, one of our newest Genesis child themes. Megan is a premium WordPress theme that overlays on the Genesis Framework. Megan is an ideal solution for social media freelance consultants and/or agencies who need a DIY option for WordPress website design. In reality, virtually any WordPress theme could be made into a social media website. Megan was created to make it easy on the social media consultants and let them focus on the things that really ... Read More
Wordpress Themes
Friday’s Marketing Roundup: Good Reads from the Week of April 19th
It's that time again! Time for another weekly roundup post. This week we rounded up some of our favorite blog posts on the subjects of WordPress, web design and search engine optimization. You will find great information on common WordPress SEO mistakes, why you need to hire a user experience manager, why long content is trending and even how to promote your new blog post. Ready to learn? Check out these posts. WordPress and Web Design WordPress SEO Mistakes - Learn how to avoid ... Read More
Introducing Bradley: A Great Option for DIY Insurance Website Design
We are happy to announce the release of Bradley, one of our newest Genesis child themes. Bradley is a premium WordPress theme that overlays on the Genesis Framework. Bradley is an ideal solution for insurance agents and/or agencies who need a DIY option for insurance website design. As with all of our themes, this one is named after a family member. This theme is named after my little cousin Bradley. My grandparents raised me, so I grew up babysitting Bradley when he was a toddler. Over ... Read More
Introducing Hunter: Hunting Website Design on a Budget
We are happy to announce the release of Hunter, one of our newest Genesis child themes. Hunter is a premium WordPress theme that overlays on the Genesis Framework. Hunter is an ideal solution for guides, outfitters, and taxidermists who need a low cost and budget friendly option for hunting website design. This theme is named after my son Hunter. He is in a long line of Gill hunters and is now just old enough to trot through the woods in search of deer and turkey with his father. His older ... Read More
An Easy Button Can’t Deliver Good Marketing
In our theme support forums I’ve recently had a few people ask for one click theme installation and set up. This means they want to be able to click a button to install a stock WordPress theme and to set up their website to look exactly like the theme demo. I honestly had not thought of this and I was surprised people wanted it. I’ve pondered this concept over the last few weeks and I’ve realized I’m 100% against it. It goes against everything I believe in and I don’t feel it is inline with ... Read More
2012 Was the Year WordPress Grew Up
As I ponder this last year one thing stands out more than anything else. The year of 2012 will be know as the year WordPress grew up. WordPress didn’t just become a big kid, it became a major player in the world of website design. This realization makes me incredibly exited to see what the year of 2013 will bring for the entire WordPress community. If you’re not personally drinking the WordPress kool-aid already, you might be thinking I’m just pushing what I know and sell. Not true. There ... Read More
Medical Websites: Physician Heal Thyself
I remember landing my first real job and having my first insurance card. I was not only proud of my accomplishment; I was thrilled that I had health insurance. That may sound strange, but I did not have medical insurance for much of my childhood and for the years I was in college. Being able to go to any doctor I wanted was more than a treat. It was fantastic! I was equally excited the first time I realized the power of the internet and I could see it had the ability it had to change the ... Read More
16 Tips to Review Before You Buy WordPress Themes
How many buyers perform thorough WordPress theme reviews prior to narrowing down their shortlist of template options? A lot less than one would think and buyer remorse is greater than it should be. What criteria should be considered by purchasers before they buy WordPress themes? Buying a theme should be an informative decision and not one based solely on emotion or esthetics. We theme developers, and our themes for that matter, come in a variety of shapes and sizes. From new theme creators ... Read More
Rocking the Music World with WordPress Websites
The music industry was once a place of creativity and expression. This world of pitch, rhythm, and sound has morphed into a world of independence where artists can produce music without labels and where marketing and self-promotion is within the reach of every artist. Artists are now free to boycott major brands, interact with fans via Twitter, and promote their gigs via Facebook. The negative side of this new found independence is the old misperception of “what you don’t know can’t hurt you”. ... Read More
Creating Law Websites that Rule the Internet
Over the years we’ve worked with or talked to a number of law firms and lawyers who needed assistance with their websites, blogs or SEO efforts. Their struggles with internet marketing inspired us to create a stock WordPress theme specifically designed for their industry. This month we released a new law WordPress theme designed for smaller law firms. In preparing for this theme design and launch, I researched some of the best practices associated with legal website design and online ... Read More
Three Great Responsive WordPress Themes for Women
Up until last year, the WordPress community has been a fairly male dominated population. Or at least, as a woman, that is my opinion. The growth of the mommy blogger has forced the community to begin viewing women and themes for women in a new light. Theme developers are beginning to realize that female buyers want WordPress themes that were developed specifically for women and not just a pink color option thrown onto a masculine WordPress theme. I think it is a natural progression, as mommy ... Read More
Is a Responsive WordPress Theme a Requirement or Hype?
Responsive WordPress themes are the current craze in the open source world. But are they a true requirement or just a bunch of hype thrown out to sell more premium themes to unsuspecting buyers? Do WordPress users really need to consider upgrading their existing themes to one that is responsive and mobile friendly? At first I was a bit skeptical, but responsive websites have grown on me and it is now a part of daily life for me and my coding team. I will admit that I considered it hype at ... Read More
Introducing Hans: A WordPress Real Estate Theme
Earlier this month we launched a new premium WordPress theme designed for individual realtors, real estate companies, and home builders. The new real estate theme is a Genesis child theme and has functionality similar to the AgentPress theme from StudioPress. An Example of a Real Estate Firm Website Launch A few days before we officially released the theme I received a call from the president of a real estate firm in California. He needed a custom Genesis theme that was capable of integrating ... Read More
The War of WordPress Theme Frameworks
WordPress theme frameworks are not new, but their usage is growing in popularity. As the WordPress community grows and the usage rate of WordPress escalates, our collective skill-set builds in sophistication. With this growth comes the ability to create, deploy, and utilize advance features and functions. When I first started working with WordPress, I taught myself about components of themes and their basic usage. I next migrated to creating my own themes with a software package called ... Read More
Our New Child Has Finally Arrived: A Genesis Theme Store
Our WordPress web design just got a whole lot better. We’re expanding our website design offering to include premium WordPress themes based on the Genesis Framework. Didn’t we always offer Genesis child themes? We sure did, but our websites were only designed for specific clients and their unique requirements. We’re still married to StudioPress and we still do a lot of custom Genesis theme design, but we’re expanding who can take advantage of our Genesis child themes. Building a custom ... Read More
The Girlfriend’s Guide to Blogging
This week I received an email from a longtime girlfriend who is interested in launching a blog. I was actually surprised by this, because Mary (name has been changed to protect the innocent) has a full-time job already and it is not marketing related. She had an idea for a blog and wanted advice on how to get a blog started. My girlfriend is not alone. I receive dozens of emails each week from people wanting blogs and websites created for their “idea” and I can tell at least 75% have no ... Read More
WordCamp Detroit: My Top Ten List
Over the weekend I had the pleasure of attending WordCamp Detroit. What the heck is WordCamp Detroit you ask? It is a local WordPress conference designed to share and promote all that is good within the WordPress community. While I referred to it on Facebook as “chicken soup for the geek girl’s soul”, my husband defined it as geekfest. Regardless, I enjoyed my time and I truly loved seeing a sold out venue for the conference. When I was younger (aka pre-kids), I would send out a top ten list ... Read More
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