When I picked up my new SUV last summer, the dealership tried to give me a quick overview of the dashboard and options available. They had me for the first five minutes and then I completely lost interest and just wanted to drive off into the sunset with my fancy new ride. Sadly that training failure isn’t an isolated experience for me or anyone else. For training to work well, the trainer needs to be knowledgeable, structured, patient, and have the ability to apply their skills to ... Read More
Digging Deeper Into WordPress SEO Tools
A few weeks ago I published an article about maximizing SEO efforts in WordPress. I had promised a follow up post to cover additional features like automatically populating meta titles and descriptions, configuring the permalink structure, integrating Webmaster Tools, and creating XML sitemaps. Today we're digging deeper into WordPress SEO tools and covering all those additional SEO goodies. Don't worry, I won't go so far into each topic that I lose you. We'll go just deep enough to get your ... Read More
Friday’s Marketing Roundup: Good Reads for April 11th
Greetings from CaboPress! This week's marketing roundup comes to you from sunny Mexico. I am down at the ever so beautiful Fiesta Americana Grand Los Cabos. My journey south started Wednesday as I flew into Dallas, Texas to see Genesis colleague and friend Carrie Dils. I was gifted with a great day with Carrie, which is a huge treat for me because we live on opposite sides of the country. On Thursday I departed Dallas and flew into Cabo to attend an event called CaboPress that was arranged ... Read More
Friday’s Marketing Roundup: Good Reads for March 14th
Happy Friday! We're back again with a quick update on this week's interesting articles on WordPress, SEO, social media, and usability. It's been a bit of an action packed week, so I have a few more links that normal. The WPwatercooler continued to mix up education and entertainment for online viewers on Monday and two days later Sucuri further educated and protected the world of CMS with an excellent article on recent brute force attacks. On Thursday Carrie Dils launched out a new Genesis ... Read More
Friday’s Marketing Roundup: Good Reads for February 28th
Happy Friday! We're back again with a quick update on this week's interesting articles on WordPress, SEO, social media, and usability. What I love about this week's content is the ongoing presence of Sucuri and WP Engine. I'm a fan of both of these companies, but not for their solid product and service offering. These companies and their respective teams take a genuine interest in our WordPress community and they consistently play an active role on social media and in person at conferences. ... Read More
Social Media Best Practices
Social media best practices simply equate to playing by the rules, believing in social karma, making nice with those around you. In a way, it’s kind of like preschool meets high school. You need to listen and learn the rules before you can be one of the popular kids. Our Top Social Media Best Practices Friday Follow (#FF) Twitter users that you respect and value as leaders or friends Do not misuse Twitter hashtags or you'll use not only lose followers, you could be booted from ... Read More
Social Media Mistakes: Don’t Be “That Guy”
Social media mistakes are unintentional blunders that are typically made by very well intentioned people. Even with all the free information on the internet, a large number of people jump into social media without knowing the basic rules of engagement. In some cases, these mistakes are made by people who claim to be social media experts. For those of us who have who live and breath social media every day, it is painful to watch and even more painful to see unsuspecting companies pay for ... Read More
Friday’s Marketing Roundup: Good Reads from the Week Ending November 15th
Ok I'll admit it - we've been really bad at providing our marketing roundups lately. I've been busy and we've been launching new themes and new client websites. For that I apologize and I'm going to try and get back into the habit of writing our roundups each Friday. I've changed the format up a bit and added in a new section for generic goodness. Sometimes the best articles don't have to be about WordPress or SEO. Sometimes they can just be about business. After all, business is what keeps ... Read More
Friday’s Marketing Roundup: Good Reads from the Week Ending June 21st
It's time for another weekly roundup post. We like to roundup some of the best posts on web design, WordPress, and search engine optimization. This week we have posts on conversion optimization, social networking mistakes, content templates and checklists. And if you are need some inspiration for your 404 error pages and web design in general then we found a few great posts on those topics too! Let's get to it. Web Design and WordPress 30 Unusual, Fresh and Creative WordPress Site ... Read More
Rocking the Music World with WordPress Websites
The music industry was once a place of creativity and expression. This world of pitch, rhythm, and sound has morphed into a world of independence where artists can produce music without labels and where marketing and self-promotion is within the reach of every artist. Artists are now free to boycott major brands, interact with fans via Twitter, and promote their gigs via Facebook. The negative side of this new found independence is the old misperception of “what you don’t know can’t hurt you”. ... Read More
Social Media Isn’t Just a Buzz Word
For the last few years social media has been the talk of the internet. Websites like Quora and Pinterest have become the Cinderella stories of the tech world. What originally started out as a novelty, has now become an integral part of SEO and content marketing tactics. Everyone wants to be seen on these social networking websites or be heard talking about how cool they are to use for marketing. My Travels Within the World of Social Media My social media experience started with Facebook. ... Read More
The Magic Formula of Great SEO
This weekend I looked back at SEO related statistics for a B2B website I launched in November of 2009. A full year has passed and I wanted to see the progress this company made over a twelve-month period. After launching the new WordPress website, the client retained me to work on their internet marketing efforts. It helped free up time for the client, it gave their internet marketing a cohesiveness it would not have had otherwise, and it gave me time to nurture my new baby. I believe it was ... Read More
Detroit 2020 Uses Social Media to Unify, Inspire, and Act
Last night WXYZ-TV launched a new initiative called Detroit 2020. The tag line is “Unify Inspire Act”. It is a news program and Internet marketing campaign designed to capture the public’s attention and focus it on the positive aspects of Detroit and the future of Southeastern Michigan. More specifically, where we will be in the year 2020. I cannot tell you how this news series and their social media outreach have touched me and so many other people in the metro Detroit area. I was privileged ... Read More
Do Facebook Likes and Twitter Followers Really Matter?
Facebook likes and Twitter followers do not equal success. If you are a fly-by-night, wannabee internet marketing consultant, then yes, by all means, use Facebook likes and Twitter followers to measure the success of your online marketing efforts. Otherwise, dig deeper to see if your social media efforts are worth the time and money spent. Social media is about engaging with your audience, increasing brand awareness, and providing value to the visitors who land upon your Facebook page or ... Read More
For Detroit, Social Media Empowers Us
I’m sitting at the #140Conf Detroit conference at the Filmore in downtown Detroit. I’m a geek who lives in the burbs amongst subdivisions so coming to busy Detroit always pushes me outside my comfort zone. I was just in Detroit just last month for TEDxDetroit, so Woodward Avenue should not freak me out. Yet no matter how cool my GPS lady is, driving around unknown streets in rush hour traffic does make me uneasy. But then I arrive and as soon as I’m at the venue and I sit, I am at ease. I ... Read More
Ten Steps to Quality Link Building and Strong Organic SEO
Whenever I create a new website for a client, I always tell them the website is only the core foundation of strong SEO. Strong SEO requires a solid, well planned, and long-term link building campaign. Interestingly enough, as I prepare for a live Q&A sessions for my friends over at JuJuQ on the subject, I found myself an email to a client nagging him about building inbound links for a brand new website we launched last Wednesday. Inbound links are a huge part of SEO and since I’m an ... Read More
Malibu Boats: A Case Study in Social Media Excellence
When I met my husband many years ago, I quickly became painfully aware of his two loves: hunting and boating. No matter how great his love for me, I could not interfere with his beloved hobbies. In 2008 we purchased a new Malibu Boat to continue his tradition of summer days spent on the water. Our Malibu Wakesetter was a major purchase and something I personally struggled with until I realized we spent every weekend on the boat and dragged along numerous friends and families with us. We are ... Read More
Popularity Contests Take the Next Level With Social Media
We are all familiar with the popularity contests of high school. The idea of becoming homecoming queen or the student council president scared me as a teen, as neither were my thing. I was more quiet and into other pursuits. What is funny is now, some twenty years later, I find myself in Internet marketing and social media. What is even funnier is the fact that I didn’t gasp at the idea of Mashable’s Open Web Awards Social Media Edition popularity contest. Instead, I’d love to be nominated ... Read More
Twitter and Linkedin Unite in Social Matrimony
This week Twitter and Linkedin united to share status updates across their mass social media networks. I was thrilled, as I love both communities. As soon as the functionality was released, I was on my Linkedin profile attempting to unite the two applications. And for a moment, I quickly fell out of love with them and all the social ramblings they represent. At first, the process was bug ridden and would not connect my profiles. I am fairly savvy on the computer, so I knew this was not ... Read More
Google and Twitter Make Social Search a Reality
Last week Google officially announced their newly formed partnership with Twitter. The officially statement indicates this partnership will allow social media updates on Twitter to appear in Google’s search results. Google also demonstrated their new Social Search feature at the Web 2.0 conference to really get Internet marketing consultants excited. Although this new feature isn’t live yet, Social Search will be launching soon on Google Experimental and Google Labs. What does Social Search ... Read More
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