This month Google made a major announcement on the future of search and stated it would break away from the traditional desktop search index (aka database of websites and blogs) and move to a mobile-first search index. Google indicated this shift was coming at industry conferences, but made the change official with an article on the Google Webmaster Central Blog on November 4th. In the announcement Google stated: To make our results more useful, we’ve begun experiments to make our index ... Read More
Responsive Websites
The Danger of Not Having a Mobile Friendly Website
If you don’t have a mobile friendly website and you’re not overly worried about, you’re making a mistake. It’s a mistake that is big enough to cause you keyword ranking and a decrease in search traffic from Google. Think I’m being overly dramatic? I’m not and I’ll show you why. On January 20th I received an email from Google alerting me that an old client website needed to “fix mobile usability issues.” Here is a screen capture of the email: I received another notification on ... Read More
A New WordPress Theme for the Country Girl’s Online Storefront
We’re happy to announce the release of Susanne, our newest Genesis theme available for purchase in our online store. Susanne is designed for internet savvy ladies who would like to create an online store to sell their crafts and homemade items. Our Susanne demo utilizes WooCommerce and the theme is pre-styled for creating and managing an online storefront. We selected WooCommerce, because the codebase lightweight, secure and reliable. Another nice feature is that Susanne and WooCommerce both ... Read More
Non-Profit Website Design That Would Even Make My Aunt Happy
I’m thrilled to announce the release of Patricia, a non-profit WordPress theme that was just added to our stock theme store. This Genesis child theme can be utilized by not for profit organizations, charities, and foundation websites. Our firm offers pro bono services for non-profits, but we have a limited amount of charities that we can help each year. This has always bothered me because non-profit website design is important and we need to help make a difference. In creating Patricia, I ... Read More
25+ Considerations for Selecting a WordPress eCommerce Solution
Over the last six months we’ve seen a huge increase in the number of inquiries for WordPress eCommerce. I have no idea why, but the trend is something I can no longer ignore. It seems everyone wants to sell online and they want to use WordPress eCommerce. The misperception of WordPress being completely free and easy is enticing more and more people to launch online stores. They tend to believe WordPress can help them make instant cash from selling their products online. WordPress does make ... Read More
Do You Have a Mobile Friendly Website?
How much time have you spent online today? Of that time, how much of it was via a mobile device like a smartphone or tablet? If you’re like many of us, it’s a lot. While mobile usage has skyrocketed in the last few years, many small businesses have been slow to build a mobile friendly website. I'm hoping that is about to change. Why Do We Love Mobile So Much? I own an iPhone 5 and a Retina iPad. Since I purchased those devices my own mobile usage has increased drastically. I use both devices ... Read More
Friday’s Marketing Roundup: Good Reads from the Week Ending June 7th
Happy Friday! Welcome back to another weekly roundup post. This week you will find interesting articles on WordPress plugin creation, resources for the upcoming Genesis 2.o release, how to tweaks for WordPress themes and more. On the SEO side of things there were some great posts on SEO misconceptions, Google authorship, and negative SEO. There is always a lot of great information to read in the world of internet marketing! Ready to get reading? Here we go... Web Design and WordPress A ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of March 18th
There is so much that goes on each week in our world of WordPress, web design and SEO that I thought it would be a great idea to roundup the "best of the best" articles from around the web each week. In this first roundup, you'll find news and information from tools to help with responsive web design to thought provoking SEO tips and strategies. WordPress and Website Design 12 Helpful Tools For Responsive Web Design - Responsive web design is important, but there is more to it than just ... Read More
Hans is Now Responsive!
Hans is now responsive! I repeat – our very popular real estate theme is now responsive! Yes it is worth repeating, because this has been a hot topic of conversation in the Web Savvy Marketing camp. For months we’ve received tons of emails and forum posts asking about the migration of our popular fixed width theme to the new responsive format. All of us are thrilled to say the day has finally arrived. The process took a bit longer than we expected, but it is finally done. Migrating an ... Read More
Three Great Responsive WordPress Themes for Women
Up until last year, the WordPress community has been a fairly male dominated population. Or at least, as a woman, that is my opinion. The growth of the mommy blogger has forced the community to begin viewing women and themes for women in a new light. Theme developers are beginning to realize that female buyers want WordPress themes that were developed specifically for women and not just a pink color option thrown onto a masculine WordPress theme. I think it is a natural progression, as mommy ... Read More
Is a Responsive WordPress Theme a Requirement or Hype?
Responsive WordPress themes are the current craze in the open source world. But are they a true requirement or just a bunch of hype thrown out to sell more premium themes to unsuspecting buyers? Do WordPress users really need to consider upgrading their existing themes to one that is responsive and mobile friendly? At first I was a bit skeptical, but responsive websites have grown on me and it is now a part of daily life for me and my coding team. I will admit that I considered it hype at ... Read More
Web Savvy Marketing
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