If you own a website or blog, you most likely have a Google Analytics account and you are tracking data. I encounter a lot of website owners who are in this state. It the starting point of a beautiful world of data - if you are actually using it. The question is not if you have Google Analytics installed. The real question: Are you actually reviewing your Google Analytics data and are you using the data to make better business decisions? Unfortunately I talk to a large number of website ... Read More
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Happy 5th Birthday Web Savvy Marketing!
A funny thing happened this week on LinkedIn. A number of people started saying “congratulations” or “congrats” and I was quite perplexed. Apparently I had forgotten that this month marks five years since the launch of Web Savvy Marketing. Somewhere between client launches, theme launches, and vacations - I had forgotten our company turned five years old. For many companies five years may seem like infancy, but for a WordPress company launched in the heart of the recession, it feels ... Read More
Why FooGallery is My Favorite WordPress Image Gallery Plugin
My friend Adam Warner sent me over his new WordPress image gallery plugin to review last week. Now I would normally ignore such things on vacation, but Adam is pretty cool and his plugin sounded really awesome. So I took a break from my basking in the sun to play with his plugin on a development site. I have to admit that I loved it. In fact, my exact comment to Adam was: It’s a wonderful fit for users who need a lightweight plugin that creates beautiful galleries without the need for ... Read More
Let’s Help WPBeginner Build a School!
In April I had the pleasure of attending CaboPress with a number of WordPress colleagues. In the mix of this group was Syed Balkhi. While spending some one on one time with Syed, I had the opportunity to play twenty questions with him. I tend to do this with people I meet, because I like to know more about them then you can see on the internet. I like to dig in and I want to learn about their core and their story. Syed has an interesting story and I’m thankful that I had the opportunity to hear ... Read More
Building a Marketing Strategy Based on Data
Having access to accurate marketing data is powerful. It helps you make better business decisions because you have a clearer picture of your business, your target market, and your ability to attract new customers. With real data you have power. This is because you are creating a marketing strategy based on something tangible and not based on a passing idea or a whim. This month I had an opportunity to speak at WordCamp Chicago. While we were in the Q&A part of my presentation, I was ... Read More
The Power of Baseball and Life Lessons
Over the weekend, the Diamond Devils won the championship of 8U baseball. Yes I know this statement seems completely irrelevant to this blog and our standard topics. But it isn’t. You see, earlier this year I offered to have Web Savvy Marketing sponsor one of the 8U baseball teams in our local area. This is the league my son plays baseball on and it’s the same league where we have spent weeks and week each year for the last four years. I’ve always said community and giving back is ... Read More
Digging Deeper Into WordPress SEO Tools
A few weeks ago I published an article about maximizing SEO efforts in WordPress. I had promised a follow up post to cover additional features like automatically populating meta titles and descriptions, configuring the permalink structure, integrating Webmaster Tools, and creating XML sitemaps. Today we're digging deeper into WordPress SEO tools and covering all those additional SEO goodies. Don't worry, I won't go so far into each topic that I lose you. We'll go just deep enough to get your ... Read More
Introducing Deborah: A PTA WordPress Theme
We’re happy to announce the release of Deborah, a PTA WordPress theme. This is the newest Genesis theme available for purchase in our online store. Deborah is designed for local PTA and PTO groups who would like to use WordPress to create and manage their PTA websites. Deborah comes equip with an online store, event calendar, and buttons for encouraging donations and Facebook likes. A parent teacher association (PTA), also known as a PTSA or PTO, is a formal organization composed of parents, ... Read More
Get Four Months Free WordPress Hosting With WP Engine
I am not one to openly push a hosting company’s sale, but I think the recent offer from WP Engine is worth sharing with our readers. It's their anniversary and they are currently offering four months of free WordPress hosting. Over that last year we’ve referred a large number of our clients over to WP Engine. We’ve done so because we trust them and their ability to manage the needs of our valued customers. You may be asking why we don’t host websites ourselves for clients. We actually do, ... Read More
Maximizing SEO in WordPress With Yoast
On any given week, I talk a lot about maximizing SEO in WordPress. This discussion takes place with prospects, existing clients, and even fellow WordPress developers. While there are many great tools available, the majority of WordPress users are simply not maximizing SEO in WordPress. In some cases people are simply not sure where to start. In other cases, people have installed an SEO plugin and have forgotten to configure it or to even use it. The sad part of this is optimizing content ... Read More
Do You Need an SEO Advocate?
Your Website Can Be a Maze of Hidden SEO Issues Over the last month I’ve been helping a client with search engine optimization. Normally we help clients with both website development and SEO, but this time the website was already in process by a large firm in another state. The client reached out to me because the web development firm did not have anyone on staff that is knowledgeable about SEO. As the client prepared to launch their beautiful new website, we started to discover critical SEO ... Read More
Congratulations Mikaela Ashton
The Web Savvy Marketing team would like to congratulate Mikaela Ashton, our scholarship winner for 2014. Mikaela is an upcoming graduate of Grayling High School and will be attending Saginaw Valley State University in the fall to pursue a career in social work. I started the scholarship and selected my hometown in northern Michigan because I wanted to give back to the village that raised me. My hometown of Grayling is a small community with less than 2,000 residents. Unlike the larger city in ... Read More
Being the Brand and Embracing Community at WordCamp Miami
Who Do You See? When you look in the mirror, who do you see? Is it the past, present, or future you? Some days I look in the mirror and I see the shy little girl who stuttered as a toddler. I see the under performer who was in remedial reading. I see the child who struggled just to get to school, let alone excel at academics. And then I catch myself and I stop. It is unproductive and it very self-defeating. What I should see is the person I became. The person I am today. I should ... Read More
Selecting the Right Genesis Developer
Did you know that WordPress now commands 22% of the internet. Did you know that the Genesis framework is considered the benchmark for WordPress coding? Did you know this combination makes it incredibly difficult to hire a quality Genesis developer? The Real-World Scenario A number of months ago I received an inquiry from a very nice lady named Janet. She wanted to convert her e-commerce website to WordPress and wanted Genesis as her framework. Janet and I spoke in email and then Janet got ... Read More
Setting Up Google Authorship in WordPress
Google authorship is not new, although I find many people (and companies for that matter) are completely unaware of its existence. While us WordPress nerds jumped on the authorship bandwagon quickly, normal people know little about it or the benefits Google authorship offers. Trust me when I say Google authorship is highly beneficial. I know this because I’ve had clients tell me it made a difference and it encouraged them to retain Web Savvy when they were seeking web design services. One ... Read More
Three Best Practices for Writing Headlines That Drive Web Traffic
How much time and effort do you put into writing headlines for blog posts and pages? Page and post titles are your first impression to website visitors. A potential visitor will see this before they ever click through to your website. Which means web visitors will see the headline long before they see your design or read your content. This makes writing headlines a critical part of content marketing! Titles are informative and are used to describe a piece of content to potential website ... Read More
Can You Create Great Websites With Stock WordPress Templates?
I receive a lot of questions about stock WordPress templates and their capabilities. Buyers want to know how much they can customize a stock theme to meet the needs of their blog or business website. My answer is you can do a lot. You can create a great website with the theme as is or you can customize it to meet your own unique needs. I also receive a lot of emails asking for examples of our Genesis themes in usage on real world websites and blogs. I don't manage our support forum nor do I ... Read More
Come Join Us on ShareaSale and Expand Your Affiliate Revenue
I’m going to let you in on a secret. When I launched our company five years ago, one of the consulting roles I played was that of an affiliate marketing coach. Yep, I admit it. I helped teach people to use affiliate marketing to make money on the internet. First and foremost, let me say this – affiliate marketing has gotten a bad rap over the years. When done right (legally and ethically), affiliate marketing is a great tool for both affiliates (those promoting a product) and merchants (those ... Read More
The Puzzle of Home Page Design
Home page design isn’t just about headers, content, and footers. It is about asking the right questions and making sure those questions apply to your website visitors. It’s about finding solutions to problems and bringing it together within a cohesive design. Have You Ever Wondered? How do I make my website memorable? How do I make sure people stick when they hit my home page? How do I make sure website visitors dig into my content and explore my product or service offering? How do I ... Read More
When It Comes to Branding, Simple is Good
When I first entered into the world of marketing, branding felt like a mystery to me. It scared me. I “got” the concept of marketing and was an SEO wizard, but the idea of building a brand was intimidating. The funny part of this stage in my life was that I was branding companies and products without realizing it. I was creating a brand simply by focusing on what made me, my company, and my product and service offering different. Branding for Normal Folk If you see the word brand and feel ... Read More
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