I can 100% tell you that everyone struggles with search engine optimization. I've worked on SEO for well over a decade, so I know this is pure truth. If someone tells you otherwise, they're fooling themselves. There’s so much information available on SEO that it is difficult to know who to listen to and what to believe. Google and Bing provide great information on the subject, but this is cluttered with millions of blog posts, white papers, and courses that may or may not provide reliable ... Read More
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Content Marketing vs. SEO
The topic of content marketing vs. SEO baffles me and honestly it has always confused me. I thought this discussion had been addressed and marketers knew it was no battle at all, but last week I realized it is still alive and well. I was on a sales call and the marketer I was speaking with said she didn't believe in SEO. She said she believes you simply need to focus on content marketing and you'll be fine. I'm paraphrasing, but that sums up the comments. The SEO consultant in me felt a ... Read More
My Epic SEO Fail
Ten years ago I had an epic SEO fail. I’m not referring to a little mistake that I was embarrassed to discuss. I mean a full on epic failure that should have cost me my job and reputation. Today I was reminded of this colossal mistake while I was sitting in church. Pastor Chris’s sermon was on managing failure. He began his message by discussing his epic failure and in turn he asked the congregation how many of us remember our epic failure. My mind immediately went back ten years to the ... Read More
Don’t Wait for Black Friday and Cyber Monday, Grab Your Savings Today!
In honor of our crazy U.S. traditional of Black Friday and Cyber Monday shopping, we are offering a limited time coupon for 25% off any of our premium WordPress themes. Here’s How to Grab Your 25% Discount First, put down the left over candy corn and pumpkin spice latte. Second, head on over to our theme store and start browsing through our 30+ stock themes. Check out a demo or two to get a feel for the theme look and function. Third, add your favorite theme to your shopping ... Read More
New License and Pricing Policy for Stock WordPress Themes
It’s hard to believe so much time has past and our little theme store has grown into the size it has. I did not anticipate the popularity or sales growth that has occurred these last few years. As with the rest of the WordPress community, we have been forced to reevaluate our existing sales model and our ability to provide long-term, high quality support for theme buyers. In an effort to preserve our existing level of support, we are migrating from a lifetime theme license to an annual ... Read More
Perfecting WordPress Multisite SEO
A few weeks ago I had someone tweet me while I was at WordCamp Ann Arbor. The gentleman wanted to chat about WordPress multisite SEO and was hoping I was still at the venue so I could answer some questions he had about his university website. This week another gentlemen messaged me on Quora asking the very same questions. It appears WordPress users are fearful of multisite and the implications it has on SEO. Fear not my friends! WordPress multisite SEO isn’t that different then regular ... Read More
Are You Missing the SEO Basics for WordPress? Let Me Tell You Why Your Website is Underperforming
So many users feel their website is underperforming and they wonder if they're missing the SEO basics for WordPress. After working with lots of WordPress website owners, I can validate they are indeed missing the basics! These users thought WordPress was supposed to be super SEO friendly and they thought they would add an SEO plugin and rank on page one. Yet their websites or blogs don’t rank well in search engines and they can’t figure out why. This is especially true if that little dot ... Read More
Have You Heard of Liquid Web WordPress Hosting? I’d Like to Introduce You
I recently had the pleasure of learning more about Liquid Web WordPress hosting and I have to say, I’m so impressed with the company, that I felt compelled to share it with our readers. I don’t get excited about hosting very often, but the folks at Liquid Web have peaked my interest and I do believe they should be on your radar too. Let Me Introduce You to My New Friends and Give You the Backstory on How We Met Liquid Web has a data center in Lansing, Michigan, which is only about an hour ... Read More
Create an Exceptional Customer Journey With Your Website
Each and every day we take journeys. We embark on customer journeys in both the physical and digital worlds. Years ago our journeys were limited to store fronts and physical goods. Today we live in a multimedia world of websites, social media, chat sessions, newsletters, email, and call centers. These digital journeys have changed the way we interact with companies and products. Last week I decided I was going to try shopping at a new grocery store. I was on my way home from the ortho ... Read More
One Hour of WordPress SEO Training Can Produce Big Results
One hour of WordPress SEO training can have a major impact on your website or blog. If you can allocate sixty minutes, I promise I'll change the way you think about SEO and how it applies to your WordPress website or blog. I've been educating people on WordPress SEO for over six years, so I see the impact quality training can have on a website owner. It's impactful because it's one-on-one training that is highly personalized and it is presented using your content and your existing SEO efforts ... Read More
Buying a Website is Like Buying a Car, But Worse
You walk into a car dealership with high hopes of purchasing a new vehicle. The dealership you picked is an amazing store that comes highly recommended and sells everything from economical Ford and GM cars, trucks, and minivans to luxury brands like Jaguar, Infiniti, and Ferrari. Everything under one roof! What could be better? As you walk through the door, you approach the salesperson and ask him or her to provide you a quick quote on a new vehicle. It’s a realistic request right? No not ... Read More
WPML Compatible WordPress Themes Have Arrived!
I’m happy to announce that we are currently updating all of our Genesis child themes to be WPML compatible. This means we are bringing more goodness to our international customers. Over the summer we went through the process of collaborating with WPML (The WordPress Multilingual Plugin) on a sample theme. The WPML team installed, tested, and certified one of our existing themes. After this first theme was wrapped up and certified as WPML compatible, we began including these same changes in ... Read More
WordPress Donation Plugin Makes It Easy to Give
WordPress has long been a favorite of non-profit companies. And while there have been many options available for accepting donations on a website, none of been quite as easy to implement as Give – a new WordPress donation plugin. Before the Give plugin was released, most WordPress users would utilize a PayPal donation button, Gravity Forms, or WooCommerce to accept online donations. While all three sound easy enough, they are not quite as simple and focused as using a WordPress plugin focused ... Read More
A Peek Inside Our Recent Website Redesign
If I said it has been a busy couple of months inside of Web Savvy Marketing, it would be an understatement at best. While summer is traditionally our slow period, we started a website redesign and it has been a major undertaking for me and my team. I never do anything half way and this website redesign is a perfect example of my inability to go “minor” in anything I do. Add in the fact that there are client websites builds to manage and it’s summer in Michigan and well, I feel like I’ve been ... Read More
From McDonald’s Worker to Small Business Owner
If you asked a WordPress developer about the path they took in launching their career, you'll certainly hear a wide range of stories, backgrounds, and life experiences. I suspect mine would be just as colorful as any other developer, although I didn't realize this until Troy Dean went quiet during a recent interview. This month I had the pleasure of being interviewed by Troy Dean on this very popular WP Elevation Podcast. Troy started the episode by asking me about the career aspirations I ... Read More
SEO Coaching and that “Come to Jesus” Moment
This week I had a SEO coaching call with a law firm. It’s a service I offer to WordPress website owners and it is actually something I really enjoy. The client was a referral from another WordPress developer. The website was a number of years old and it had not had many updates in recent years. It was originally developed by another developer who specialized in legal website design, which sadly, ended up giving the client a sense of false confidence. After spending about 20 minutes ... Read More
Professional Website Design is Alive and Well
Contrary to what you’ve read recently, professional website design is not dead. In fact, the professional website designer is alive and well and business is thriving. While popular media outlets like Mashable.com report that artificial intelligence and low cost WordPress templates are killing the occupation of professional website design, these are headlines geared towards driving traffic and discussion. The claims are based on promotion and not on actual facts. Do you wonder how I can be ... Read More
Get Social With bbPress, BuddyPress, and the Genesis Framework
We've received a lot of inquiries, tweets, and messages on what's coming next in our theme store and after a few month hiatus, I'm happy to report we have a new theme released and ready for usage. Our latest theme, Caroline, is now available and it's full of lots of functional goodness. Instead of integrating our theme into one or two major plugins, we decided we'd go full out crazy and style it to support four very popular plugins. When you purchase Caroline, you'll receive a premium ... Read More
Say Hello to Summer and Save 20% on Any Stock WordPress Theme
Let's celebrate summer with a sale on all of our stock WordPress themes. If you've considered buying one of our stock Genesis themes and wanted to save money on the purchase, now is the time! Here’s How to Grab Your 20% Discount First, put down the sunscreen and sunglasses. I know it is hard, but you really can do it. Next, step away from the swimming pool and walk slowly towards your computer. We say slowly because you might trip over a beachball. Browse through our Genesis themes and ... Read More
Learn WordPress With These 20+ Training Courses and Resources
When I picked up my new SUV last summer, the dealership tried to give me a quick overview of the dashboard and options available. They had me for the first five minutes and then I completely lost interest and just wanted to drive off into the sunset with my fancy new ride. Sadly that training failure isn’t an isolated experience for me or anyone else. For training to work well, the trainer needs to be knowledgeable, structured, patient, and have the ability to apply their skills to ... Read More
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