Over the years we’ve worked with or talked to a number of law firms and lawyers who needed assistance with their websites, blogs or SEO efforts. Their struggles with internet marketing inspired us to create a stock WordPress theme specifically designed for their industry. This month we released a new law WordPress theme designed for smaller law firms. In preparing for this theme design and launch, I researched some of the best practices associated with legal website design and online ... Read More
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Michigan State University Picks Open Source & WordPress
In July we went launched a new WordPress website for Michigan State University. The website was designed for one of MSU’s long-term research projects, the Kellogg Biological Station Long-Term Ecological Research (LTER) Site, which is part of the LTER Network established by the National Science Foundation. My team and I were thrilled at the opportunity to work with a big ten university. We were also extremely excited to be able spread our love of WordPress and open source technology. The ... Read More
Three Steps to Keep the Cobwebs Out of WordPress
A lot of our web design clients ask about ongoing WordPress maintenance in the proposal stage of our project. They’ve heard WordPress is easy to use and they want to make sure it will be just as easy to maintain. They also what to make sure their website will be safe, secure, and free of malware or hacking attacks. I’m very open with people in these discussions. And I can be, because I’ve personally had few issues with WordPress maintenance and security. In the years I’ve worked with ... Read More
It’s All Fun and Games Until the Website Flops
It’s the moment of truth. The moment when you finally know whether your new website is a lead machine or a money pit. It happens. Virtually every business owner with an internet presence has been there. The moment when your new website is live and you can finally determine if your web design project was a huge success or a dismal failure. This is the thirty-day mark and what I call the moment of truth. Thirty is the Magic Number Once a new website or redesign is thirty days old, you can ... Read More
Five Amazing Website Makeovers
When I founded our company three years ago I was highly focused on SEO. I quickly learned that for most companies, effective SEO meant rebuilding their websites from the ground up. While this wasn’t my initial plan, it was where we ended up. What I didn’t realize is that I was going to love website design. Without question, I fell head over heels in love with WordPress and the world of website design. I love to watch Google Analytics shift from good old fashion SEO, but I also love to ... Read More
Three Great Responsive WordPress Themes for Women
Up until last year, the WordPress community has been a fairly male dominated population. Or at least, as a woman, that is my opinion. The growth of the mommy blogger has forced the community to begin viewing women and themes for women in a new light. Theme developers are beginning to realize that female buyers want WordPress themes that were developed specifically for women and not just a pink color option thrown onto a masculine WordPress theme. I think it is a natural progression, as mommy ... Read More
Is a Responsive WordPress Theme a Requirement or Hype?
Responsive WordPress themes are the current craze in the open source world. But are they a true requirement or just a bunch of hype thrown out to sell more premium themes to unsuspecting buyers? Do WordPress users really need to consider upgrading their existing themes to one that is responsive and mobile friendly? At first I was a bit skeptical, but responsive websites have grown on me and it is now a part of daily life for me and my coding team. I will admit that I considered it hype at ... Read More
Introducing Hans: A WordPress Real Estate Theme
Earlier this month we launched a new premium WordPress theme designed for individual realtors, real estate companies, and home builders. The new real estate theme is a Genesis child theme and has functionality similar to the AgentPress theme from StudioPress. An Example of a Real Estate Firm Website Launch A few days before we officially released the theme I received a call from the president of a real estate firm in California. He needed a custom Genesis theme that was capable of integrating ... Read More
Social Media Isn’t Just a Buzz Word
For the last few years social media has been the talk of the internet. Websites like Quora and Pinterest have become the Cinderella stories of the tech world. What originally started out as a novelty, has now become an integral part of SEO and content marketing tactics. Everyone wants to be seen on these social networking websites or be heard talking about how cool they are to use for marketing. My Travels Within the World of Social Media My social media experience started with Facebook. ... Read More
The War of WordPress Theme Frameworks
WordPress theme frameworks are not new, but their usage is growing in popularity. As the WordPress community grows and the usage rate of WordPress escalates, our collective skill-set builds in sophistication. With this growth comes the ability to create, deploy, and utilize advance features and functions. When I first started working with WordPress, I taught myself about components of themes and their basic usage. I next migrated to creating my own themes with a software package called ... Read More
Our New Child Has Finally Arrived: A Genesis Theme Store
Our WordPress web design just got a whole lot better. We’re expanding our website design offering to include premium WordPress themes based on the Genesis Framework. Didn’t we always offer Genesis child themes? We sure did, but our websites were only designed for specific clients and their unique requirements. We’re still married to StudioPress and we still do a lot of custom Genesis theme design, but we’re expanding who can take advantage of our Genesis child themes. Building a custom ... Read More
WordPress Multisite: What it is and Why Should You Care
What is WordPress Multisite? Originally dubbed WordPress MU, WordPress multisite is simply a way of networking a collection of websites under the same WordPress installation. The individual websites in the network are like children websites of the main installation. All share the same hosting account, WordPress themes, and plugin options. They can have unique URLs or have different subdomain addresses based on the main URL. Why does any of this matter and why should you care? WordPress ... Read More
Six Ways to Quickly Kill Your Website Design Project
If you’re considering embarking on a website design project, you’re most likely venturing into unchartered territory. Or, at the very least, headed down a path you only travel down every five or so years. Because of this “path not taken”, the road is many times bumpy and it is easy to get side tracked or completely lost along the way. Each week I receive a lot of incoming requests for web design quotes and proposals. I ultimately work with a lot of different small business and personality ... Read More
Web Design Produces 353% Traffic Increase in Two Months
Many of my website design prospects frequently ask me “what they can expect” when we discuss converting their static website into a dynamic WordPress website. I answer them honestly by saying it depends on a lot of variables because no two projects are exactly alike. While this answer is not a concrete one, it is the best one I can give because I don’t yet know the variables. What I can tell them is that there are great examples of success when the process goes right. Does SEO Really ... Read More
304 Link Building Opportunities
Let the Link Building Begin! Your new website just went live so you’re now enjoying the fruits of your labor and admiring the exceptional job you and your team did on design and development. The project is finally over and it is time to settle back and wait for your website traffic to climb to new heights. Reality check! I repeat - it is time for a reality check. You’re about half done with your quest for internet dominance. The research, website design, build out, and on-page SEO are all ... Read More
The Girlfriend’s Guide to Blogging
This week I received an email from a longtime girlfriend who is interested in launching a blog. I was actually surprised by this, because Mary (name has been changed to protect the innocent) has a full-time job already and it is not marketing related. She had an idea for a blog and wanted advice on how to get a blog started. My girlfriend is not alone. I receive dozens of emails each week from people wanting blogs and websites created for their “idea” and I can tell at least 75% have no ... Read More
Good Times at WordCamp Detroit 2011
Another year, another WordCamp here in Detroit. I was excited for it to arrive and I'm definitely sad to see it go. I love WordCamp almost as much as I love WordPress. It brings together my favorite things: WordPress and my fellow like-minded geeks. This year I was able to bring along my possy, which included my assistant Jen (and long time BFF), my fellow internet marketer Rachel, and our collective friend Megan who is completely new to WordPress. Good times. This year's WordCamp was ... Read More
Stand Back! The Geeks Are Coming
Last night I met with a business partner named Scott. Scott is an engineer and his engineering brain loves SEO. I’ve been teaching SEO 101 while we build Scott’s website. Last night as we moved from SEO 101 to SEO 201, Scott couldn’t understand why I didn’t do this with every client. The truth be told, 99% of my clients don’t care. They pay me to make sure their website and SEO are taken care of and they don’t want to worry about it. We All Make Mistakes Very few clients have Scott’s ... Read More
Web Design Ain’t Over Until the SEO Sings
So you’ve gone through weeks of website design, content creation, and setting up your social media accounts. You are ready to go live with your beautiful new website. Ah, not so fast. You’re forgetting the SEO consultant has the last word and no website should go live until your SEO guru dots all the I’s and crosses all the T’s. At Web Savvy Marketing we work on a good mix of web design projects and straight SEO consulting. Our website design clients typically select us because our ... Read More
Why DIY Websites Are Many Times a Horrible Mistake
So you’ve finally made the decision – you need a new website. If that’s the case, you’re probably trying to figure out if you should hire a professional or try to go it alone. If you’re a small business or a tech savvy marketer, you’ve considered doing it yourself or maybe even decided to take the DIY website route. For some, this can be a great decision. For others – aka most – this can be a disaster. The DIY Website Designer Lately I’ve received a lot of emails and calls from people who ... Read More
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