We’re happy to announce the release of Derrick, a new WordPress LMS theme that was built for LearnDash and the Genesis Framework. Derrick was designed as a training website theme so it could support the creation of online courses and lessons. Our new Derrick theme is coded in HTML5, supports schema, and it is mobile responsive. It includes prebuilt styling for the LearnDash learning management system, iThemes Exchange, and WPAchievements. Derrick’s Feature Highlights Digital sales ... Read More
Archives for September 2014
A Visit to the WP Round Table
This week I had the pleasure of appearing as a guest on the WP Round Table. Kellen, Kyle, and Jason spent an hour with me in a question and answer format that explored my background, our business, and my place in the WordPress community. The podcast covers the firm's creation, our customers, our services and products, and my background in accounting. Yes, I really did major in accounting in college. And yes, I don't know what I was thinking when I made that decision. We chatted about ... Read More
Find Your Superpower and Build a Great Online Brand
One of the greatest milestones we can reach in building an online brand is finding our inner superpowers. It isn’t an easy task, but one that is vital to building and growing a personal brand or company image. As I sat down to write this post, my phone started beeping with text messages. Not just one message, but many messages. I had not even gotten past typing the title. My daughter is at her first high school audition and she is trying out for the school play. As part of the audition ... Read More
Liberate Yourself With a HubSpot to WordPress Migration
Are you an existing HubSpot customer? Are you thinking about canceling the service? Are you afraid to liberate yourself because you’re not exactly sure what HubSpot alternatives are available? Or maybe you’re considering signing up for HubSpot and you’re weighing the software’s cost versus benefits. Are you concerned that you don’t really know what you’re getting yourself it and there may be some downside you’ve not yet considered? In either scenario, you’re not alone. I’ve talked to a lot ... Read More
We’re Sponsoring WordCamp Ann Arbor 2014
WordCamp Ann Arbor is Coming on October 4th! Fall is WordCamp season and this means WordCamp events are happening all around the world. In fact, the are multiple WordCamps scheduled the exact same day as Ann Arbor's camp. This is the first time Ann Arbor will have a WordCamp and I'm very excited. I've been a small part of the organizing committee, Debbie is a volunteer for the day, Web Savvy is a sponsor, and I'll be speaking at the event. I'll be on stage at 11:00am on Saturday to give a ... Read More
Don’t be Greedy When Selecting Keywords
Of all the lessons I can offer on SEO, one of the most important lessons is about greed. And while it is an important SEO lesson, it is a simple one. My SEO lesson is merely this - Don't be greedy when selecting keywords. I learned this lesson through trial and error, through hard work, and through years of working on real-world search engine optimization. I didn't come to this conclusion lightly or even quickly. It is something I learned over time and as I advanced forward in my SEO ... Read More
Use Keyword Mapping to Stop Competing With Yourself
The last month I had the pleasure of speaking at WordCamp Grand Rapids. At the end of my presentation someone in the audience asked about keyword mapping and I found myself going off on a tangent about companies and bloggers competing with themselves on SEO. This idea came to the surprise of many people, including my friend Chris Lema. He was sitting right in front of me as I spoke and I could tell by his reaction that it was something he had not yet contemplated. Keep in mind that Chris ... Read More
How-To Guide: Installing the Genesis Framework and a Child Theme
We sell a lot of Genesis child themes and many times these themes are sold to people who have never used WordPress before, let alone the Genesis framework. They’re dentists and lawyers and other people who don’t sit and build websites every day. Because of this, many people are a little intimidated by the idea of installing the Genesis framework and a child theme. Here’s the good new – it is really easy. Even if you’ve never installed a WordPress theme. A Recap on Frameworks In the most ... Read More
Natural SEO is a Seed and PPC is an Over Ripened Banana
Natural SEO represents the planted seed that brings long-term growth and produces endless amounts of nutrients. PPC is the ripened banana you purchase to obtain a quick potassium fix. I have long believed in the power of natural SEO. I’ve been preaching it for about a decade and I’ve been screaming it from the rooftop for over five years. This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. This weekend ... Read More
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