I've been a longtime user of the free Yoast SEO plugin and I've been starting to utilize more and more of their premium extensions. I'm not alone. Over five million WordPress website owners use Yoast SEO too! But are these users truly helping their SEO? In most cases no, but it's not the plugin's fault. I would estimate that 95% of my SEO or website audit clients have the Yoast SEO plugin installed, but the implementation is far from complete and the actual on-page SEO usage is haphazard ... Read More
On-Page SEO
Register for April’s SEO Summit
SEO Summit will deliver virtual SEO training and homework exercises that will teach SEO best practices and show you how to immediately apply SEO to your website or blog. Information will be presented in an easy to understand format with actionable steps. All education materials and information will follow my proven SEO formula for driving results that are tangible and long lasting. Registration for SEO Summit Includes: 9 hours of intensive SEO training Two weeks of homework before the ... Read More
Join Me at SEO Bootcamp OKC!
This month I held my first SEO Bootcamp in Dallas, Texas. Our attendees came from all over the country and students flew in from a variety of locations stretching from California to Michigan and New York. My students were developers, marketers, and small business owners that work in a variety of industries. This diversity of experience and website focus helped provide a great mix of questions and conversations. It was so much fun! I had looked forward to getting back into onsite training, but ... Read More
What Matters in Today’s SEO
Two weeks ago I wrote a blog post about SEO lies and misconceptions. As a follow up to that post, I recently visited WP Tavern's WordPress Weekly podcast and chatted with Jeff Chandler and Marcus Couch. We discuss a number of topics surrounding SEO including what’s changed in the past five years, the purpose of SEO plugins, common misconceptions about search engine optimization, and the amount of effort involved in obtaining real, long-term results. As Jeff stated, I was on fire and ... Read More
Blending On-Page and Off-Page SEO Efforts
Successful search engine optimization utilizes a blend of both on-page and off-page SEO efforts. It is the marriage of these two techniques that produce long-term, sustainable results and page one ranking in search. Website owners - including myself - tend to get caught up with only one technique. They focus entirely on on-page SEO and forget about off-page SEO or vice versa. In real-world application, you really need both to rank in search. This is especially true if you are competing at a ... Read More
Basics of SEO Webinar Series
In December I had the pleasure of presenting a four day webinar series to the iThemes community. My friend Cory Miller, founder of iThemes, had invited me to perform the Basics of SEO webinar series for his very loyal community of end users and WordPress developers. We had a great week and each session had between 400-700 attendees. I'd like to share this series with our own readers and allow you to view the content presented as well as the follow up Q&A we did at the end of each ... Read More
SEO Week: Four Part SEO Webinar Series
I can 100% tell you that everyone struggles with search engine optimization. I've worked on SEO for well over a decade, so I know this is pure truth. If someone tells you otherwise, they're fooling themselves. There’s so much information available on SEO that it is difficult to know who to listen to and what to believe. Google and Bing provide great information on the subject, but this is cluttered with millions of blog posts, white papers, and courses that may or may not provide reliable ... Read More
Are You Missing the SEO Basics for WordPress? Let Me Tell You Why Your Website is Underperforming
So many users feel their website is underperforming and they wonder if they're missing the SEO basics for WordPress. After working with lots of WordPress website owners, I can validate they are indeed missing the basics! These users thought WordPress was supposed to be super SEO friendly and they thought they would add an SEO plugin and rank on page one. Yet their websites or blogs don’t rank well in search engines and they can’t figure out why. This is especially true if that little dot ... Read More
One Hour of WordPress SEO Training Can Produce Big Results
One hour of WordPress SEO training can have a major impact on your website or blog. If you can allocate sixty minutes, I promise I'll change the way you think about SEO and how it applies to your WordPress website or blog. I've been educating people on WordPress SEO for over six years, so I see the impact quality training can have on a website owner. It's impactful because it's one-on-one training that is highly personalized and it is presented using your content and your existing SEO efforts ... Read More
Natural SEO is a Seed and PPC is an Over Ripened Banana
Natural SEO represents the planted seed that brings long-term growth and produces endless amounts of nutrients. PPC is the ripened banana you purchase to obtain a quick potassium fix. I have long believed in the power of natural SEO. I’ve been preaching it for about a decade and I’ve been screaming it from the rooftop for over five years. This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. This weekend ... Read More
Maximizing SEO in WordPress With Yoast
On any given week, I talk a lot about maximizing SEO in WordPress. This discussion takes place with prospects, existing clients, and even fellow WordPress developers. While there are many great tools available, the majority of WordPress users are simply not maximizing SEO in WordPress. In some cases people are simply not sure where to start. In other cases, people have installed an SEO plugin and have forgotten to configure it or to even use it. The sad part of this is optimizing content ... Read More
Looking Ahead to Marketing in 2014 Means Looking Back at 2013
It’s mid-December and everyone is busy with year-end preparations. Projects are wrapping up and new ones are kicking off as companies try to execute their 2013 goals or begin to prepare for 2014. This flurry of activity has kept us all very busy. My calendar is constantly full of calls or meetings, while my email seems to be a never-ending circle of activity. As I push forward through prospect and client discussions, I myself look back at 2013. I think about what we’ve accomplished and I ... Read More
One Page Websites and Templates: Three Reasons Why I Absolutely Hate This Design Trend
A current trend in website design is the use of one page websites. While this trend is hot and there is a ton of industry buzz around it, you will not see these templates in our website portfolio or in our theme store. I am, and will be, strongly against the use of them as they go against my fundamental beliefs in web design. What is a One Page Website? A one page website is simply a single page website that uses only one HTML page. When clicking on navigation links, the user scrolls down the ... Read More
Web Design Ain’t Over Until the SEO Sings
So you’ve gone through weeks of website design, content creation, and setting up your social media accounts. You are ready to go live with your beautiful new website. Ah, not so fast. You’re forgetting the SEO consultant has the last word and no website should go live until your SEO guru dots all the I’s and crosses all the T’s. At Web Savvy Marketing we work on a good mix of web design projects and straight SEO consulting. Our website design clients typically select us because our ... Read More
Web Savvy Marketing
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