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02.23.17 Search Engine Optimization

Register for April’s SEO Summit

SEO Summit Blog Post Header

SEO Summit will deliver virtual SEO training and homework exercises that will teach SEO best practices and show you how to immediately apply SEO to your website or blog. Information will be presented in an easy to understand format with actionable steps. All education materials and information will follow my proven SEO formula for driving results that are tangible and long lasting.

Registration for SEO Summit Includes:

  • 9 hours of intensive SEO training
  • Two weeks of homework before the summit begins
  • Three hours each day of online training
  • Nightly homework assignments to reinforce training topics
  • A special invitation to a private Facebook group dedicated to SEO
  • Access to webinar video replays and course materials

The SEO Summit Schedule

Day One: Competitive Review and Keyword Research

Training Agenda:

  • Setting Expectations
  • The Recipe for SEO Success
  • The Anatomy of a Search Engine Results Page (SERP)
  • The Keyword Research Formula
  • Researching Your Competition With SEMrush
  • Growing Your Seed List of Keywords
  • Using KW Finder
  • Reviewing Search Volumes and Data
  • Prioritizing Your Keywords
  • Reality Check of Keyword Selection

Exercises and Homework:

  • SEO Goal Documentation
  • Homework Review & Reality Check
  • SERPs for Your Industry
  • Preparing a Seed List of Keywords
  • Competitive Review
  • Pulling Search Volumes
  • Keyword Ranking for Relevance

Day Two: Content Audits and Site Mapping

Training Agenda:

  • Why Site Mapping is Critical to SEO Success
  • Understanding Search Intent
  • The Magic of Content Silos
  • Executing a Content Audit
  • The Formula for Mapping Keywords to Content

Exercises and Homework:

  • Searching for Content Silos
  • Content Review and Audit
  • Keyword Assignment and Content Reconciliation
  • Writing SEO Friendly Content

Day Three: On-Page and Off-Page SEO

Training Agenda:

  • SEO Plugins and Website Optimizers Are Not Enough
  • Content Optimization in WordPress
  • Creating Strong Page and Post Titles
  • Optimizing Heading Tags (H1-H6)
  • Using Keyword Variations
  • On-Page SEO Grading
  • Optimizing Images
  • Creating Meta Titles and Descriptions
  • Using Internal Links
  • Off-Page Ranking Factors
  • Social Media Optimization

Exercises and Homework:

  • On-Page SEO
  • Off-Page SEO and Link Building
  • Social Media Realty Check

Ready to Sign Up for SEO Summit?

We’ve partnered with iThemes for SEO Summit so just head on over to their website to read more about the event and sign up. Registration is now open and you can save your spot while seats are still available.

Register for the Event

Use coupon code SEOSUMMIT and save $50 on the event. This savings opportunity will expire on February 28th, so grab your ticket and savings while they are available.

Tags: DIY SEO, On-Page SEO, SEO Strategy

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Rebecca Gill's avatar

Rebecca Gill

Rebecca is the founder and president of Web Savvy Marketing, a Michigan digital marketing agency. She has a well-rounded business background within SMB and enterprise organizations, as well as over fifteen years of experience in sales and online marketing. She provides SEO consulting services for clients, SEO coaching on Clarity.fm, teaches SEO at diySEOcourses.com, and has a weekly podcast at SEObits.fm. Learn more at RebeccaGill.com.

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