It's time for another weekly roundup post. We like to roundup some of the best posts on web design, WordPress, and search engine optimization. This week we have posts on conversion optimization, social networking mistakes, content templates and checklists. And if you are need some inspiration for your 404 error pages and web design in general then we found a few great posts on those topics too! Let's get to it. Web Design and WordPress 30 Unusual, Fresh and Creative WordPress Site ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of May 10th
We are back with another weekly roundup post. At the end of the week, we like to roundup some of our favorite posts from around the web and share them with you. This week we have information on WordPress Child Themes and helpful Google Chrome extentions as well as great posts on content marketing and how to rank content in 2013. Ready? Let's get to it! WordPress and Web Design How to Fix the Error Establishing a Database Connection in WordPress - This error can be frustrating. Find out ... Read More
SEO is Like Milk and Cookies
When I think of SEO, I think of milk and cookies. Pretend you're back in preschool and on the carpet at reading time. You remember - the bright colored rug full of red, blue, and green colors that has a distinct smell of Play-Doh. Now think about what you were instructed to do by your teacher? What will ultimately bring the best reward? You were most likely told to sit nice with criss-cross applesauce legs, keep your hands in your lap, think about those around you, and simply follow the ... Read More
Social Media Isn’t Just a Buzz Word
For the last few years social media has been the talk of the internet. Websites like Quora and Pinterest have become the Cinderella stories of the tech world. What originally started out as a novelty, has now become an integral part of SEO and content marketing tactics. Everyone wants to be seen on these social networking websites or be heard talking about how cool they are to use for marketing. My Travels Within the World of Social Media My social media experience started with Facebook. ... Read More
Web Design Produces 353% Traffic Increase in Two Months
Many of my website design prospects frequently ask me “what they can expect” when we discuss converting their static website into a dynamic WordPress website. I answer them honestly by saying it depends on a lot of variables because no two projects are exactly alike. While this answer is not a concrete one, it is the best one I can give because I don’t yet know the variables. What I can tell them is that there are great examples of success when the process goes right. Does SEO Really ... Read More
The Girlfriend’s Guide to Blogging
This week I received an email from a longtime girlfriend who is interested in launching a blog. I was actually surprised by this, because Mary (name has been changed to protect the innocent) has a full-time job already and it is not marketing related. She had an idea for a blog and wanted advice on how to get a blog started. My girlfriend is not alone. I receive dozens of emails each week from people wanting blogs and websites created for their “idea” and I can tell at least 75% have no ... Read More
Stand Back! The Geeks Are Coming
Last night I met with a business partner named Scott. Scott is an engineer and his engineering brain loves SEO. I’ve been teaching SEO 101 while we build Scott’s website. Last night as we moved from SEO 101 to SEO 201, Scott couldn’t understand why I didn’t do this with every client. The truth be told, 99% of my clients don’t care. They pay me to make sure their website and SEO are taken care of and they don’t want to worry about it. We All Make Mistakes Very few clients have Scott’s ... Read More
I Owe Bing a Big Fat Apology
Bing I owe you an apology. As of this weekend, I’ve realized I owe you one big fat public apology. For years I’ve dismissed Microsoft and I was a loyal fan of Google. This weekend you made me see a new you. A new, improved and pretty cool Bing. On Saturday morning I was drinking my coffee, surfing the web, and reading blog posts. Yes I am an SEO (aka nerd) and this is what we do on a Saturday morning. As I explored the web I happen to run across a blog post on Bing’s Webmaster Center blog. ... Read More
With Good SEO Google Has a Memory Like an Elephant
I’ve always said short-term memory is like lake front property. There is only so much lake front property to go around and you have to allocate it to the most important things within your life. Now that I’m forty, my lake front property – aka my short-term memory – seems to erode faster with each passing day. Google is far from forty and has a memory like an elephant. Good SEO only makes this elephant stronger. My SEO Efforts Will Outlive Me This concept has been overly apparent to me this ... Read More
Ten Steps to Quality Link Building and Strong Organic SEO
Whenever I create a new website for a client, I always tell them the website is only the core foundation of strong SEO. Strong SEO requires a solid, well planned, and long-term link building campaign. Interestingly enough, as I prepare for a live Q&A sessions for my friends over at JuJuQ on the subject, I found myself an email to a client nagging him about building inbound links for a brand new website we launched last Wednesday. Inbound links are a huge part of SEO and since I’m an ... Read More
Blekko vs. Google: I’m Now in Love With BOTH
This morning Blekko invited me to beta their new search engine. I was absolutely thrilled when the DM invite appeared in my Twitter inbox. I am an SEO consultant, so for me this was like Christmas morning. I so hoped the excitement would not lessen once I accepted the invitation and unwrapped my new gift. Unlike Christmas morning, where I savor the unwrapping of presents, I ripped into my Blekko access as fast as I could. I was not only impressed, I really loved the experience. I quickly ... Read More
Google’s Search Results Skews Your Self Image?
What is your view of your current website traffic and Internet marketing campaigns? Are you receiving as much traffic as you’d like or are you scoring as high on your top keywords as you had originally hoped? No, this isn’t my sales pitch; there is a point to these questions. If you’re the average small business owner, you know enough about organic search engine optimization to make you dangerous. You know a little about SEO (search engine optimization) and you periodically check your keyword ... Read More
CNN Polls Website Visitors On Their Search Engine
I have been visiting CNN's website for years. Rarely do I pay much attention to their polls, but today their poll catch my eye. The poll questions was "Which search engine do you use?" and the answer was Google. No surprise there for many of us, although I was surprised by how low Bing really was on the usage chart. As of this posting, 198,584 people voted and their results are fairly close to what we see on other websites and analyst reports. Website Usage Results Search Engine ... Read More
Internet Guru Matt Cutts Talks Sock Puppet Marketing
https://youtu.be/J-_BnVYuMb0 Last week Google’s Internet marketing Guru Matt Cutts posted a new video in their Webmaster Central Channel on YouTube. I love these videos because they are short and to the post and without any pitch or longwinded verbiage cluttering the real message. The video that caught my eye was Matt Cutts’ discussion on Sock Puppet Marketing. Yes you read that correctly. Mr. Cutts is talking openly about puppets. Puppets aside, the discussion was in relation to an ... Read More
Google and Twitter Make Social Search a Reality
Last week Google officially announced their newly formed partnership with Twitter. The officially statement indicates this partnership will allow social media updates on Twitter to appear in Google’s search results. Google also demonstrated their new Social Search feature at the Web 2.0 conference to really get Internet marketing consultants excited. Although this new feature isn’t live yet, Social Search will be launching soon on Google Experimental and Google Labs. What does Social Search ... Read More
Google Degrades PageRank
Much to the surprise of many Internet marketing consultants, Google recently removed PageRank information from their Webmaster Tools. In a response to a posting on Google’s Webmaster Central forum, Susan Moskwa stated “We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but ... Read More
Google Officially Announces Meta Keywords Are Dead
Google, and in particular Internet guru Matt Cutts, formally end SEO consultant chatter and announce Google’s policy of keyword utilization by posting a video on Google’s Webmaster Blog. In the very direct posting, Matt said Google no longer uses meta based keywords for primary organic search, but quantified this statement by also stating Google does still use meta keywords for the search appliance. What does this mean? For some SEO consultants, it means meta keywords can be completely ... Read More
Blogger Turns Ten and Still Dominates Competitors
Blogger is a Google application that is used by millions of people each month to produce and host personal and business-related blogs. Last month the application turned ten years old, which is rather old for Web2.0 applications. My first blog was hosted on Blogger and remnants of it still exist there today. While I’ve used Blogger in the past, I personally, have officially defected to WordPress, as I quickly outgrew Blogger’s functional capabilities. This little birthday celebration led me to ... Read More
How Long Does it Really Take to Get Indexed by Google?
It seems like just a few years ago it took Google forever to index a new URL and website. Well maybe not, but for anyone working on Internet marketing it felt like it took Google forever to index a new URL. Things have changed and Google is different these days. Remember the Six Million Dollar Man intro? “We can rebuild him. We have the technology. We can make him better than he was before. Better. Stronger.” That’s what I think of Google. Google is better. Okay I may have just dated myself ... Read More
July brings a Boohoo for Yahoo and Pal Bing
Search volume inched up from June to July, but this change didn’t benefit everyone. Both Yahoo and Bing lost paid referral traffic in July, while Google rose slightly. After all the fanfare and money Microsoft threw on Bing’s arrival, the search engine gossip and hall chatter only lasted for a short time. The newness factor appears to be disappearing. This Internet marketer projected this, as I felt Bing was a complete bust. And while I do like Yahoo better than Bing, I still cannot see how ... Read More
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