It's time for another weekly roundup post! At the end of the week, we are rounding up some of the best blog posts dealing with WordPress, web design and search engine optimization. This week we found cool tips and information on moving a WordPress website without hassle, a lot of plugin tips (and one plugin that is hiding spam), how to manage your content, how to rank locally with citations and much more! Ready? Let's go... WordPress and Web Design 5 Signs Your Website Needs A Better ... Read More
Internet Marketing Articles and Posts
Internet marketing articles and blog posts related to search engine optimization, online marketing, and Web 2.0 efforts.
Friday’s Marketing Roundup: Good Reads from the Week of April 5th
It's weekly roundup time once again! Each week we are rounding some of our favorite posts from around the web. This week, you will find information from WordPress security and plugins to mastering your title tags. If you need help or more information related to WordPress, web design or search engine optimization then look no further. Ready for another roundup? Let's go... WordPress and Web Design There is a Theme For That - A new directory to easy search and find a theme. It is kept ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of March 29th
Welcome back to another weekly roundup! We gathered up another batch of noteworthy articles and blog posts from around the web. As in every weekly roundup, you'll find tips and information that will help you with WordPress, Web Design and Search Engine Optimization. Ready? Here we go... WordPress and Website Design How To Speed Up WordPress - 7 easy steps to help you speed up WordPress. Your Website Is Your Most Valuable Asset - Your website is important so be ready for ... Read More
Online Marketing: Knowledge is Power
I'm a big advocate of small businesses learning about online marketing. I believe knowledge is power and I feel it is best for companies to understand fundamentals so they can manage some or all of their marketing in-house. If they can't manage marketing in-house, this knowledge will help them better manage their freelancers or outside consultants. This month I held a boot camp for an organization in California and I was reminded of this philosophy and why it is so critical. My training ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of March 18th
There is so much that goes on each week in our world of WordPress, web design and SEO that I thought it would be a great idea to roundup the "best of the best" articles from around the web each week. In this first roundup, you'll find news and information from tools to help with responsive web design to thought provoking SEO tips and strategies. WordPress and Website Design 12 Helpful Tools For Responsive Web Design - Responsive web design is important, but there is more to it than just ... Read More
An Easy Button Can’t Deliver Good Marketing
In our theme support forums I’ve recently had a few people ask for one click theme installation and set up. This means they want to be able to click a button to install a stock WordPress theme and to set up their website to look exactly like the theme demo. I honestly had not thought of this and I was surprised people wanted it. I’ve pondered this concept over the last few weeks and I’ve realized I’m 100% against it. It goes against everything I believe in and I don’t feel it is inline with ... Read More
The Girlfriend’s Guide to Blogging
This week I received an email from a longtime girlfriend who is interested in launching a blog. I was actually surprised by this, because Mary (name has been changed to protect the innocent) has a full-time job already and it is not marketing related. She had an idea for a blog and wanted advice on how to get a blog started. My girlfriend is not alone. I receive dozens of emails each week from people wanting blogs and websites created for their “idea” and I can tell at least 75% have no ... Read More
The Two-Headed Monster Believes in Cohesive Marketing
Each week I receive calls and emails from a variety of people wanting help with “stuff”. This stuff can typically be put into a social media bucket, SEO bucket, or website design bucket. In most cases they blend together and reside in a big internet marketing bucket. Regardless of the stuff (or really problems and issues) that drives the call or email, I generally make a point of stopping them from looking at one thing and I force them to look at their internet marketing as a whole. Holistic ... Read More
Internet Marketing is a Battlefield
Winning the Internet Marketing War Requires a Marketing Recognizance Mission, Bulletproof Armor, and a Strategic Plan of Attack Make no mistake, internet marketing is a battlefield. You’re going to war against a million other websites and you need to have sufficient weaponry to compete and to walk away unscathed. You need to know your enemy, you need armor for proper defense and you need a clearly defined plan of attack to win the online battle. When was the last time you performed a ... Read More
Browser-Based Enlightenment
Open Up Your Browser and Take a Good Look at Your Online Presence Immanuel Kant defined enlightenment as “The emancipation of the human consciousness from an immature state of ignorance and error." The term enlightenment reminds me of the small business owner and his undeveloped view of internet marketing and more importantly, how he and his company fit within today’s internet dependent culture. Now don’t take that comment as a negative view on the small business owner or small business in ... Read More
Successful Internet Marketing Begin With Goals
When a potential client approaches me about launching an internet marketing campaign, SEO project, or even requests a quote for website design, the first word out of my mouth is usually “goals”. Before I can even begin to contemplate your project, formulate requirements in my head, or provide a quote, I need to understand your business goals. That means you need to do too. Why does it really matter? For me, I only want to engage with you if I can help you and help make your project a ... Read More
Conflicts Within Marketing, Social Media, and ERP
Since college I have loved ERP software. I embraced the concept of an order entry system back in 1993 when I created a tiny Lotus 123 script to enter a basic sales order. From that day on I was hooked. I mean really hooked. I fell absolutely in love with technology and could not turn back no matter how hard I tried. After college I found a temporary position at a barcode and data collection distribution and before I knew it, I was a full-time employee running their operations. Why? ... Read More
Web Analytics 2.0 Hits the Stores
Today I ordered Web Analytics 2.0, which is the second book by Avinash Kaushik, the best selling author of Web Analytics: An Hour A Day. As an avid website designer, SEO nut, social media fan, and overall Internet marketing addict, I can’t wait for delivery of my new purchase. I already subscribe to Avinash’s very popular blog Occam’s Razor, which provides insightful discussion on Google Analytics and the software’s newest functionality. I enjoy his blog entries and cannot wait to immerse ... Read More
Internet Guru Matt Cutts Talks Sock Puppet Marketing
https://youtu.be/J-_BnVYuMb0 Last week Google’s Internet marketing Guru Matt Cutts posted a new video in their Webmaster Central Channel on YouTube. I love these videos because they are short and to the post and without any pitch or longwinded verbiage cluttering the real message. The video that caught my eye was Matt Cutts’ discussion on Sock Puppet Marketing. Yes you read that correctly. Mr. Cutts is talking openly about puppets. Puppets aside, the discussion was in relation to an ... Read More
Blogger Turns Ten and Still Dominates Competitors
Blogger is a Google application that is used by millions of people each month to produce and host personal and business-related blogs. Last month the application turned ten years old, which is rather old for Web2.0 applications. My first blog was hosted on Blogger and remnants of it still exist there today. While I’ve used Blogger in the past, I personally, have officially defected to WordPress, as I quickly outgrew Blogger’s functional capabilities. This little birthday celebration led me to ... Read More
Wise Businesses Watch Google Search Trends
A very wise business owner I know frequently talks about search volume and search trends when discussing Internet marketing and in particular search engine optimization. He is a data guy, an entrepreneur, and a highly technical individual who always looks beyond simple numbers to peek behind them or even in front of them. He wants to see changes before they occur and wants to know the future so that he can react quickly. He is smart and has used this business practice to ride out storms and ... Read More
Website Promotion Promises – Are They Real?
If you have a website and your email is listed on the Internet, you've probably received unsolicited offers for increasing your website's ranking on the Internet. Over the last few years, these offers seem to multiple like a virtual plague. I myself receive so many of these emails, they are perpetually trapped in my spam filter. If you've ever read these offers closely, you will quickly become suspicious. The emails come from gmail accounts without phone numbers or website addresses. They ... Read More
Internet Marketing Consultant or Website Designer?
Is an Internet marketing consultant really necessary or do I just need a good website designer? This question is asked by a lot of small business owners who are contemplating a new website or the redesign to an existing website. While I'd love to provide a simple answer that yes, a website designer is the only real services needed, I'd be lying. From my own firsthand experience, I can tell you, a lot of hard work goes into promoting a website and reaching that coveted page one search ranking ... Read More
This Ain’t Your Nephew’s Blog
Blogs, schmogs. My nephew blogs. They're for kids. Why does my company website need a blog? This string of unfiltered comments is a realistic example of the response I receive when spewing the virtues of business blogs. While many smart and intelligent businesspeople question the purpose of blogs, they do server a tangible purpose and they are important to the overall success of a corporate website. The most common misperception is that blogs are solely written and read by the teen set or ... Read More
If You Build It, They Will Come
When it comes to conversations on search engine optimization and Internet marketing, by far, one of my all time favorite comments was "but I thought if you build it, they will come." This was made by a co-worker of mine some five or so years ago when we were discussing our corporate website. We then sat down together and had a frank, one on one discussion about designing websites that are both beautiful to view and easy to reach via a Google or Yahoo search. Developing a world class website ... Read More
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