On any given week, I talk a lot about maximizing SEO in WordPress. This discussion takes place with prospects, existing clients, and even fellow WordPress developers. While there are many great tools available, the majority of WordPress users are simply not maximizing SEO in WordPress. In some cases people are simply not sure where to start. In other cases, people have installed an SEO plugin and have forgotten to configure it or to even use it. The sad part of this is optimizing content ... Read More
HTML5
Introducing Timothy: An IDX, HTML5 WordPress Real Estate Template
We’re happy to announce the release of Timothy, the newest Genesis theme available for purchase in our online store. Timothy is designed for creating real estate websites for companies and agents who want a best in class DIY website. Timothy comes with six different color options, utilizes a widgetized home page, and includes a flexible rotator as well as call to action boxes designed specifically for the real estate industry. This WordPress real estate template is pre-styled for the ... Read More
HTML5 Updates are Here!
HTML5 updates are rolling out! While all of our new WordPress themes are being coded in HTML5 at the start, we have well over twenty Genesis themes that were coded before the Genesis framework was capable of HTML5 coding. Over the last few months we’ve been working very hard to upgrade all of our themes to HTML5. As of today, I’m happy to report that the following Genesis child themes have been converted to HTML5 and these themes are immediately available for purchase or download if you ... Read More
Looking Ahead to Marketing in 2014 Means Looking Back at 2013
It’s mid-December and everyone is busy with year-end preparations. Projects are wrapping up and new ones are kicking off as companies try to execute their 2013 goals or begin to prepare for 2014. This flurry of activity has kept us all very busy. My calendar is constantly full of calls or meetings, while my email seems to be a never-ending circle of activity. As I push forward through prospect and client discussions, I myself look back at 2013. I think about what we’ve accomplished and I ... Read More
A New WordPress Theme for the Country Girl’s Online Storefront
We’re happy to announce the release of Susanne, our newest Genesis theme available for purchase in our online store. Susanne is designed for internet savvy ladies who would like to create an online store to sell their crafts and homemade items. Our Susanne demo utilizes WooCommerce and the theme is pre-styled for creating and managing an online storefront. We selected WooCommerce, because the codebase lightweight, secure and reliable. Another nice feature is that Susanne and WooCommerce both ... Read More
Non-Profit Website Design That Would Even Make My Aunt Happy
I’m thrilled to announce the release of Patricia, a non-profit WordPress theme that was just added to our stock theme store. This Genesis child theme can be utilized by not for profit organizations, charities, and foundation websites. Our firm offers pro bono services for non-profits, but we have a limited amount of charities that we can help each year. This has always bothered me because non-profit website design is important and we need to help make a difference. In creating Patricia, I ... Read More
25+ Considerations for Selecting a WordPress eCommerce Solution
Over the last six months we’ve seen a huge increase in the number of inquiries for WordPress eCommerce. I have no idea why, but the trend is something I can no longer ignore. It seems everyone wants to sell online and they want to use WordPress eCommerce. The misperception of WordPress being completely free and easy is enticing more and more people to launch online stores. They tend to believe WordPress can help them make instant cash from selling their products online. WordPress does make ... Read More
The Marriage of HTML5 and Genesis
HTML5 is the new up and coming HTML standard. It has been in development for years, even as far back as 2006, and HTML5 is expected to be fully standardized by the end of 2014. HTML5 allows for more dynamic web content without the need for third party technologies such as Flash. Because HTML5 is so new and hasn't quite been completely finalized yet, no web browsers fully support everything it is capable of 100%. That said, Chrome and Firefox seem to do better on HTML5 compatibility than ... Read More
HTML Basics of the Genesis Framework
Everyone with their own website should know some HTML basics. That includes the most technophobic writer who just uses the visual content editor portion of their WordPress dashboard. And if you are customizing any themes for the Genesis framework, then you absolutely need to know a little bit about HTML and how to make changes to the code on your site. HTML is the most basic code that presents every website. It is the language of the internet. It the code our web browsers interpret to ... Read More
Best Practices for Genesis Theme Customization
There is so much to cover when it comes to Genesis theme customization, that I've mapped out an entire series of posts to throughly cover it. I'm hoping this series will help people get a basic understanding of what it takes to start customizing their own WordPress sites and have the confidence to get started. While my specific examples will be aimed at the Genesis theme framework, most of what I share will have general application as well and can be used on most WordPress websites. Here ... Read More
Preparing for Genesis 2.0
If you’re active in the Genesis community or if you simply use a Genesis child theme, you probably know Genesis 2.0 is coming and right around the corner. We’re excited about the release and we know our customers are because we’re starting to get oodles of questions about the release of Genesis 2.0 and how HTML5 will alter things for existing Genesis users. Fear not my Genesis children, Brian Gardner and his team of uber smart WordPress coders have you covered. Genesis upgrades have always ... Read More
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