How much time and effort do you put into writing headlines for blog posts and pages? Page and post titles are your first impression to website visitors. A potential visitor will see this before they ever click through to your website. Which means web visitors will see the headline long before they see your design or read your content. This makes writing headlines a critical part of content marketing! Titles are informative and are used to describe a piece of content to potential website ... Read More
Archives for April 2014
Can You Create Great Websites With Stock WordPress Templates?
I receive a lot of questions about stock WordPress templates and their capabilities. Buyers want to know how much they can customize a stock theme to meet the needs of their blog or business website. My answer is you can do a lot. You can create a great website with the theme as is or you can customize it to meet your own unique needs. I also receive a lot of emails asking for examples of our Genesis themes in usage on real world websites and blogs. I don't manage our support forum nor do I ... Read More
Come Join Us on ShareaSale and Expand Your Affiliate Revenue
I’m going to let you in on a secret. When I launched our company five years ago, one of the consulting roles I played was that of an affiliate marketing coach. Yep, I admit it. I helped teach people to use affiliate marketing to make money on the internet. First and foremost, let me say this – affiliate marketing has gotten a bad rap over the years. When done right (legally and ethically), affiliate marketing is a great tool for both affiliates (those promoting a product) and merchants (those ... Read More
The Puzzle of Home Page Design
Home page design isn’t just about headers, content, and footers. It is about asking the right questions and making sure those questions apply to your website visitors. It’s about finding solutions to problems and bringing it together within a cohesive design. Have You Ever Wondered? How do I make my website memorable? How do I make sure people stick when they hit my home page? How do I make sure website visitors dig into my content and explore my product or service offering? How do I ... Read More
When It Comes to Branding, Simple is Good
When I first entered into the world of marketing, branding felt like a mystery to me. It scared me. I “got” the concept of marketing and was an SEO wizard, but the idea of building a brand was intimidating. The funny part of this stage in my life was that I was branding companies and products without realizing it. I was creating a brand simply by focusing on what made me, my company, and my product and service offering different. Branding for Normal Folk If you see the word brand and feel ... Read More
Friday’s Marketing Roundup: Good Reads for April 11th
Greetings from CaboPress! This week's marketing roundup comes to you from sunny Mexico. I am down at the ever so beautiful Fiesta Americana Grand Los Cabos. My journey south started Wednesday as I flew into Dallas, Texas to see Genesis colleague and friend Carrie Dils. I was gifted with a great day with Carrie, which is a huge treat for me because we live on opposite sides of the country. On Thursday I departed Dallas and flew into Cabo to attend an event called CaboPress that was arranged ... Read More
Dream a Destination and Let Technology Take You There
A few weeks ago I had the pleasure of presenting three sessions at the Girls Are IT! conference in Dearborn, Michigan. The event was organized by the Michigan Council for Women in Technology (MCWT), U-M – Dearborn, Lawrence Technological University, and University of Detroit Mercy. More than 350 school-aged girls arrived to learn about IT and how it can play a role in their lives and future careers. I was presenting about WordPress and how the CMS software can be used to create a free blog ... Read More
Friday’s Marketing Roundup: Good Reads for April 4th
Happy Friday! We're back again with a quick update on this week's interesting articles on WordPress, website design, usability, SEO and social media. This week there were some great articles to read and digest, but if you ask me, I think the WordPress podcasts stole the show. It seems everyone is jumping into podcasting and this week there have been some fabulous folks chatting about design, usability, and best practices in WordPress businesses. Podcasts are becoming an important part ... Read More
Introducing Sarah Ellen: A New Genesis Blog Template With Integrated WooCommerce
We’re happy to announce the release of Sarah Ellen, the newest Genesis theme available for purchase in our online store. Sarah Ellen is designed for female bloggers who want to integrate with WooCommerce and the ZipList recipe plugin. It seems today’s woman has something to say and something to sell, so we wanted to make it easy for them by having SEO friendly Genesis theme designed for blogging with WooCommerce bundled in and ready to go. Sarah Ellen comes with nine different color ... Read More
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