Welcome back to another weekly roundup! We gathered up another batch of noteworthy articles and blog posts from around the web. As in every weekly roundup, you'll find tips and information that will help you with WordPress, Web Design and Search Engine Optimization. Ready? Here we go... WordPress and Website Design How To Speed Up WordPress - 7 easy steps to help you speed up WordPress. Your Website Is Your Most Valuable Asset - Your website is important so be ready for ... Read More
Archives for March 2013
Successful Web Design Projects: 50+ Questions to Ask Before You Start
With every new web design project I get excited. After years of doing this, you’d think I’d be over the thrill of creating something new. But I’m not and I try to transfer this excitement over to the client in an effort to get them geared up for the project ahead. The cheerleader in me is there for a reason – the majority of our clients underestimate the workload involved in preparing for and executing a web design project. Companies struggle with website projects because they incorrectly ... Read More
Online Marketing: Knowledge is Power
I'm a big advocate of small businesses learning about online marketing. I believe knowledge is power and I feel it is best for companies to understand fundamentals so they can manage some or all of their marketing in-house. If they can't manage marketing in-house, this knowledge will help them better manage their freelancers or outside consultants. This month I held a boot camp for an organization in California and I was reminded of this philosophy and why it is so critical. My training ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of March 18th
There is so much that goes on each week in our world of WordPress, web design and SEO that I thought it would be a great idea to roundup the "best of the best" articles from around the web each week. In this first roundup, you'll find news and information from tools to help with responsive web design to thought provoking SEO tips and strategies. WordPress and Website Design 12 Helpful Tools For Responsive Web Design - Responsive web design is important, but there is more to it than just ... Read More
The last 48 Hours Taught Me Website Usability is an Adventure
This week we launched a redesign of our website and for me it was a valuable lesson in the importance of website usability. I originally initiated this project so we could make sure our website was capable of serving the ever growing mobile market. Our client websites were all responsive, but we had yet to take the time to make our own website mobile friendly. I completely underestimated the value of a redesign so I was taught a very valuable lesson in the process. Good Usability is Backed by a ... Read More
What Carrie Bradshaw Taught Me About Marketing
This week I had an epiphany. I realized that I learned quite a bit of my marketing knowledge from Carrie Bradshaw. Carrie, the lead character from Sex in the City, was one of the most popular TV characters back in the 90’s. She was as smart as she was interesting. And while I didn’t know it at the time, Carrie knew marketing. Carrie also knew branding and blogging and design. Had she been a real character in this decade, she would have been a natural expert in the world of internet ... Read More
Setting Up Your Marketing Offensive Line
This week I’ve been working with a great client on a four day SEO boot camp. It has been fun and a change from my normal routine. As part of this boot camp we’ve been talking about defensive and offensive techniques for online marketing. When I started my firm in the heart of the recession, I thought that was a rough ride. In the world of SEO I look back at 2011 and 2012 and think that timeframe was an even rougher ride. I was never penalized and my clients weren’t penalized either, but I’ve ... Read More
SEO is Like Milk and Cookies
When I think of SEO, I think of milk and cookies. Pretend you're back in preschool and on the carpet at reading time. You remember - the bright colored rug full of red, blue, and green colors that has a distinct smell of Play-Doh. Now think about what you were instructed to do by your teacher? What will ultimately bring the best reward? You were most likely told to sit nice with criss-cross applesauce legs, keep your hands in your lap, think about those around you, and simply follow the ... Read More
An Easy Button Can’t Deliver Good Marketing
In our theme support forums I’ve recently had a few people ask for one click theme installation and set up. This means they want to be able to click a button to install a stock WordPress theme and to set up their website to look exactly like the theme demo. I honestly had not thought of this and I was surprised people wanted it. I’ve pondered this concept over the last few weeks and I’ve realized I’m 100% against it. It goes against everything I believe in and I don’t feel it is inline with ... Read More
Your Ducks and Our WordPress Design Equals Success
In the land of WordPress, top web design firms are busy. I mean really busy. WordPress usage has grown so rapidly that the really good WordPress designers are in high demand and so busy that many have full project schedules. For us designers, it’s a beautiful thing. For our potential clients, not so much. If you’re considering redesigning your website in WordPress, you’ll need a solid team to help execute the project. Because of the increasing demand, finding and retaining someone of quality ... Read More
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