In 2016 I fell back in love with SEO. I truly did and I didn’t even notice it happening until late in the year. A large part of this transformation was because I saw an increasing need to help people understand what SEO is and why it matters. I spent a great deal of time coaching, educating, and working on SEO consulting projects. As I think about how SEO changed in 2016, I realize part of my regained love for SEO was due to the fact that 2016 was a unbelievable and crazy year of SEO ... Read More
Mobile Websites
What Google’s Mobile-First Indexing Means to You and Your Website
This month Google made a major announcement on the future of search and stated it would break away from the traditional desktop search index (aka database of websites and blogs) and move to a mobile-first search index. Google indicated this shift was coming at industry conferences, but made the change official with an article on the Google Webmaster Central Blog on November 4th. In the announcement Google stated: To make our results more useful, we’ve begun experiments to make our index ... Read More
The Danger of Not Having a Mobile Friendly Website
If you don’t have a mobile friendly website and you’re not overly worried about, you’re making a mistake. It’s a mistake that is big enough to cause you keyword ranking and a decrease in search traffic from Google. Think I’m being overly dramatic? I’m not and I’ll show you why. On January 20th I received an email from Google alerting me that an old client website needed to “fix mobile usability issues.” Here is a screen capture of the email: I received another notification on ... Read More
Friday’s Marketing Roundup: Good Reads for April 4th
Happy Friday! We're back again with a quick update on this week's interesting articles on WordPress, website design, usability, SEO and social media. This week there were some great articles to read and digest, but if you ask me, I think the WordPress podcasts stole the show. It seems everyone is jumping into podcasting and this week there have been some fabulous folks chatting about design, usability, and best practices in WordPress businesses. Podcasts are becoming an important part ... Read More
Friday’s Marketing Roundup: Good Reads for January 24th
Last week the world of WordPress was busy talking about acquisitions and funding announcements. This week we were all discussing the bomb Matt Cutts dropped on guest blog posting. Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. - Matt Cutts on January 20th While I could see ... Read More
Do You Have a Mobile Friendly Website?
How much time have you spent online today? Of that time, how much of it was via a mobile device like a smartphone or tablet? If you’re like many of us, it’s a lot. While mobile usage has skyrocketed in the last few years, many small businesses have been slow to build a mobile friendly website. I'm hoping that is about to change. Why Do We Love Mobile So Much? I own an iPhone 5 and a Retina iPad. Since I purchased those devices my own mobile usage has increased drastically. I use both devices ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of March 18th
There is so much that goes on each week in our world of WordPress, web design and SEO that I thought it would be a great idea to roundup the "best of the best" articles from around the web each week. In this first roundup, you'll find news and information from tools to help with responsive web design to thought provoking SEO tips and strategies. WordPress and Website Design 12 Helpful Tools For Responsive Web Design - Responsive web design is important, but there is more to it than just ... Read More
Is a Responsive WordPress Theme a Requirement or Hype?
Responsive WordPress themes are the current craze in the open source world. But are they a true requirement or just a bunch of hype thrown out to sell more premium themes to unsuspecting buyers? Do WordPress users really need to consider upgrading their existing themes to one that is responsive and mobile friendly? At first I was a bit skeptical, but responsive websites have grown on me and it is now a part of daily life for me and my coding team. I will admit that I considered it hype at ... Read More
Web Savvy Marketing
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