Marketing

Saying No to Copycat Marketing

I love black cats. In fact, I own two of them. I adopted them from the local animal shelter after we lost two black kittens to a disease called FIP. My current felines are black cats number five and six. Yes I have really owned that many. Why do I like black cats so much? They are typically ignored at the shelters and they have very nice personalities. They are very similar and I’m generally safe in adopting one because I know the temperament will be consistent. But as much as I love my ... Read More

01.26.14 Branding

The Beauty of Focus and Clarity

When I first launched our company I would use the phrase “internet marketing firm” to describe us. At the time it seemed relevant, sufficient, and to my naive self, all-inclusive. But was it the right description for the company? It would, after all, cover everything we did. We clearly wouldn’t miss out on anything by such a broad term. Right? No I was wrong. I was very wrong. Unfortunately it took me a few years to see why this was incorrect and why it was so damaging to our growth. ... Read More

11.18.13 Branding

Be the Peacock

The peacock is known for his colorful and far reaching tail features. The blue and gold features are used to draw attention and to attract potential mates. The Peacock’s methods are very effective, as the average male gathers a harem of several female peahens. While the male peacock proudly markets himself to potential mates, his female counterpart, the peahen, remains drab so she can blend into the bushes in an effort to protect herself and her incubating eggs. She is forgettable, ... Read More

09.11.13 Branding

Using the Psychology of Color to Connect With Your Website Visitors

Color makes an impact. It doesn’t matter if you are male or female, young or old – color creates a positive or negative emotion in people. It can provide added value to your website or it can distract the visitor and degrade the overall experience. How you present color will make an impact. Choosing the right color for your logo or website is a very personal decision. The key is to make this decision not just based on your personality traits, but that of your visitor. Knowing what will ... Read More

06.04.13 WordPress

Introducing Elbe Blake: WordPress Marketing Templates Designed for Real-World Marketers

We're happy to announce the release of Elbe Blake, the twenty-fourth template added to our premium WordPress theme store. We believe WordPress marketing templates should be designed for real-world marketers and this one certainly was. If you've been to our website before, this template might look familiar. It was used on Web Savvy Marketing's website. We recently updated the look and feel of our own website and we decided to convert our older theme into a WordPress template for marketers. It ... Read More

03.18.13 Content Marketing

What Carrie Bradshaw Taught Me About Marketing

This week I had an epiphany. I realized that I learned quite a bit of my marketing knowledge from Carrie Bradshaw. Carrie, the lead character from Sex in the City, was one of the most popular TV characters back in the 90’s. She was as smart as she was interesting. And while I didn’t know it at the time, Carrie knew marketing. Carrie also knew branding and blogging and design. Had she been a real character in this decade, she would have been a natural expert in the world of internet ... Read More

03.08.13 Internet Marketing

An Easy Button Can’t Deliver Good Marketing

In our theme support forums I’ve recently had a few people ask for one click theme installation and set up. This means they want to be able to click a button to install a stock WordPress theme and to set up their website to look exactly like the theme demo. I honestly had not thought of this and I was surprised people wanted it. I’ve pondered this concept over the last few weeks and I’ve realized I’m 100% against it. It goes against everything I believe in and I don’t feel it is inline with ... Read More