Earlier this month I had the pleasure of speaking at WordCamp US in St. Louis. WordCamp US is the largest WordPress event in the United States, so it was quite an honor for me to be asked to present an extended workshop on SEO. As soon as I was invited to speak, I knew exactly what I wanted to talk about. I wanted to walk attendees through the identification of website personas, I wanted to help them ask the right questions about their target market and offering, and I also wanted to teach ... Read More
DIY SEO
The Entrepreneur’s Guide to Today’s SEO
The landscape of SEO is constantly changing. Excelling at search engine optimization means understanding what modern SEO is and what needs to be done to remain competitive in search. Small business owners and entrepreneurs need to stay vigilant and adapt to this ever-changing SEO environment. If they fail to do so, they will be left behind in search and they'll fail to truly capture all the web has to offer. This week I held a free training webinar for the iThemes community. In this ... Read More
Continuing Education Opportunities for Your SEO Journey
SEO is a journey and not a destination. I truly believe this is the case and I try very hard to do my part in providing ongoing training opportunities for website owners, marketers, and developers. Last year I produced a lot of SEO education opportunities and I would like to do the same this year. While I don't think I can keep the same pace, I do have lots of great continuing education scheduled for 2018. I'd love you to join me for one of these great training events. Upcoming SEO ... Read More
SEO Competitive Research Is Vital to Your Marketing Efforts
SEO competitor research is a process that reviews existing and future competitors. This is something that has been done in traditional marketing for a very long time. When you weave SEO into the competitive research mix, you will expand your existing traditional competitors with additional online competitors. You might be asking why you would have both traditional and online. That is a great question. Many times the people/websites you compete with in real life are not the same ... Read More
Register for April’s SEO Summit
SEO Summit will deliver virtual SEO training and homework exercises that will teach SEO best practices and show you how to immediately apply SEO to your website or blog. Information will be presented in an easy to understand format with actionable steps. All education materials and information will follow my proven SEO formula for driving results that are tangible and long lasting. Registration for SEO Summit Includes: 9 hours of intensive SEO training Two weeks of homework before the ... Read More
Join Me at SEO Bootcamp OKC!
This month I held my first SEO Bootcamp in Dallas, Texas. Our attendees came from all over the country and students flew in from a variety of locations stretching from California to Michigan and New York. My students were developers, marketers, and small business owners that work in a variety of industries. This diversity of experience and website focus helped provide a great mix of questions and conversations. It was so much fun! I had looked forward to getting back into onsite training, but ... Read More
Register for One of Our Free SEO Webinars
Before we know it 2017 will be upon us. While you may not be thinking about marketing in 2017, I am and I've been working on scheduling some free SEO webinars through our partners Liquid Web and iThemes. Below is a list of SEO webinars scheduled for late 2016 and all throughout 2017. Feel free to browse through the list below and register for the events that interest you most. Liquid Web - Learn the Basics of SEO December 5th, 2016: The SEO Formula for Driving Success in 2017 We need to ... Read More
What Matters in Today’s SEO
Two weeks ago I wrote a blog post about SEO lies and misconceptions. As a follow up to that post, I recently visited WP Tavern's WordPress Weekly podcast and chatted with Jeff Chandler and Marcus Couch. We discuss a number of topics surrounding SEO including what’s changed in the past five years, the purpose of SEO plugins, common misconceptions about search engine optimization, and the amount of effort involved in obtaining real, long-term results. As Jeff stated, I was on fire and ... Read More
Upcoming SEO Webinars
In December my friend Cory Miller and I held a four part webinar series called SEO Week. The webinar series was a big success and the iThemes team received a lot of positive feedback, so we thought we would extend the education and schedule additional webinars over the next six months. If you're taking our online SEO course, these events will be a nice addition on to your educational journey. Schedule of Upcoming SEO Webinars April 20th 2:00pm EST - Understanding Search Intent & Content ... Read More
Are You Missing the SEO Basics for WordPress? Let Me Tell You Why Your Website is Underperforming
So many users feel their website is underperforming and they wonder if they're missing the SEO basics for WordPress. After working with lots of WordPress website owners, I can validate they are indeed missing the basics! These users thought WordPress was supposed to be super SEO friendly and they thought they would add an SEO plugin and rank on page one. Yet their websites or blogs don’t rank well in search engines and they can’t figure out why. This is especially true if that little dot ... Read More
One Hour of WordPress SEO Training Can Produce Big Results
One hour of WordPress SEO training can have a major impact on your website or blog. If you can allocate sixty minutes, I promise I'll change the way you think about SEO and how it applies to your WordPress website or blog. I've been educating people on WordPress SEO for over six years, so I see the impact quality training can have on a website owner. It's impactful because it's one-on-one training that is highly personalized and it is presented using your content and your existing SEO efforts ... Read More
SEO Coaching and that “Come to Jesus” Moment
This week I had a SEO coaching call with a law firm. It’s a service I offer to WordPress website owners and it is actually something I really enjoy. The client was a referral from another WordPress developer. The website was a number of years old and it had not had many updates in recent years. It was originally developed by another developer who specialized in legal website design, which sadly, ended up giving the client a sense of false confidence. After spending about 20 minutes ... Read More
DIY SEO or Professional SEO Consultant?
What’s your SEO approach? Are you a do-it-yourself SEO or did you hire an SEO consultant? DIY SEO can be great because it is a whole lot cheaper than hiring an SEO professional. And even better, since you are your own SEO expert, you are in control of everything. On the flip side, DIY SEO can also be very time consuming and it can lead you down a dark path of destruction without you ever even knowing. It can also give you a false sense of security and make you believe you know enough to be ... Read More
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