On my way home tonight my Twitter notifications started to chime. Apparently there was some chatter about SEO being similar to “nasty oil salesman, slimy tactics” and I was being brought into the conversation. For the last year I have been a very loud advocate for SEO within the WordPress community and I've really tried my best to remove the remove SEO lies and other BS discussions from SEO conversations, blog posts, and webinars. Today's Chatter on SEO Lies and BS Here is how the Twitter ... Read More
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Meet Richard: A New Law Firm Website Template for WordPress
Does your law firm website need an update? Richard, a law firm website template for WordPress, is here to update your existing website with a fresh new look. Richard is our latest stock WordPress theme that is available for purchase in our online theme store. Richard is a Genesis child theme designed for law firms with multiple attorneys and/or single lawyer offices. Website Template Features and Highlights Text or image based logo Easy to use menus Hero image Attorney ... Read More
Saying Goodbye to Chris Cree
Our Backstory I founded Web Savvy Marketing over seven years ago and at that time I had planned on working solely as an SEO consultant. I quickly realized most companies had horrible HTML websites that they could not modify or improve with SEO. Due to this I was forced to push the agency into website development and the WordPress community. While I had worked on websites in the past, I had not actually done so in a development setting and with a database that needed to migrate to a live URL. ... Read More
Snapchat Marketing: Is it Truly Viable for Business?
Is Snapchat marketing truly viable for business? I tend to go up and down on my opinion of Snapchat and if marketing via this social media platform is worth the time and money. And then I look at my teenager daughter and her friends. As much as it pains me, Snapchat marketing is not only viable, it can't be overlooked if you are a B2C company that markets to teenagers. If you are marketing to younger consumers, take a moment to watch the teenagers and young adults around you. Look at them ... Read More
An Introduction to Using Snapchat for Marketing
Is using Snapchat for marketing really a viable option for today's businesses? If you are around teenagers or young adults, you've probably heard of Snapchat. My daughter uses it and it is her primary vehicle for communication with her friends and peer group. While I personally hate that app, the teenagers are eating it up and consuming more pictures and messages than we adults can fathom. This means B2C marketers have to at least consider the social media platform for marketing to certain ... Read More
Blending On-Page and Off-Page SEO Efforts
Successful search engine optimization utilizes a blend of both on-page and off-page SEO efforts. It is the marriage of these two techniques that produce long-term, sustainable results and page one ranking in search. Website owners - including myself - tend to get caught up with only one technique. They focus entirely on on-page SEO and forget about off-page SEO or vice versa. In real-world application, you really need both to rank in search. This is especially true if you are competing at a ... Read More
Are You Struggling with eCommerce and SEO?
This week I had the opportunity to visit Bob Dunn’s Do the Woo Podcast, where he and I chatted about eCommerce and SEO on episode 13 of the show. While the show is typically focused on WordPress and WooCommerce, our discussion was not specific to WordPress or the WooCommerce plugin. The podcast episode covered SEO techniques that apply to all eCommerce websites built with or without WordPress. The eCommerce and SEO Podcast If you’re struggling with getting eCommerce and SEO right on your ... Read More
Using Custom Post Types to Power Up Your WordPress Website
This month I had the pleasure of speaking at High Ed Web in Grand Rapids. After my talk I sat in on Daniel Spillers’ presentation where he discussed the University of Arkansas Little Rock’s usage of custom post types. While we have been using custom post types for years, I realized we’re in the minority. Daniel and his presentation reminded me that custom post types are a magical world that most WordPress users have yet to explore. What are Custom Post Types? Custom post types are simply a way ... Read More
What is Local Search Optimization?
What is local search optimization? Local search optimization refers to the practice of optimizing a website for search engine activity related to a small geographical area like a state or city. While local SEO has similarities to national SEO, there are a number of differences. The Different Types of Local Searches Let's start by reviewing the different types of local searches and results that occur within search engines: Keyword Only – Keywords without a city name rely more heavily on ... Read More
Meet James: A Consulting Website Template for WordPress
Does your consulting practice need some change management? James, a consulting website template for WordPress, is here to help drive some ROI back to your marketing budget. James is our latest stock WordPress theme that is available for purchase in our online theme store. James is a Genesis child theme designed for B2B and B2C consulting companies. Template Features and Highlights Text or image based logo Easy to use menus Hero image Call to action options on the home page and ... Read More
Free SEO Tools and Software
I use a variety of free SEO tools and software each business day. And in a few rare cases, I subscribe to premium SEO software. But guess what? The best tools are ones that require a little work and investigation by you. You don’t have to be rich to have great SEO data. You just need to do a little research and investigation on your own. Today I want to share my favorite SEO tools with you. While all the below links will have free versions available, a few will also have premium upgrades for ... Read More
An Introduction to Search Engine Optimization (SEO)
What is Search Engine Optimization? Search engine optimization (SEO for short) is simply the process of obtaining website visitors (or traffic) from “free” or “organic” search results in search engines like Google or Bing. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. We call these organic results, because they are free and not driven by paid advertisements. Search engine optimization helps maximize ... Read More
Website Therapy for Psychologists and Counselors
Does your practice need a little website therapy? Our Kathleen theme is here to help heal your lack of online presence. Our latest WordPress theme, Kathleen, is now available for purchase in our online store. Kathleen is a Genesis child theme designed for psychiatrists, psychologist, therapists, marriage counselors, social workers, group practices, and other mental health professionals. Feature List for DIY Website Therapy Text or image based logo Easy to use menus Hero image or ... Read More
What is WooCommerce?
If you’re considering launching an online store, you’ll be presented with many software options for building out your storefront. These choices, while initially will feel like a windfall, can quickly feel overwhelming due to the multitude of ecommerce options available. Today I’d like to walk through one very popular solution and present an overview of what is WooCommerce and why you might want to consider it for creating an ecommerce website. So What is WooCommerce Really? WooCommerce is a ... Read More
Upcoming SEO Webinars
In December my friend Cory Miller and I held a four part webinar series called SEO Week. The webinar series was a big success and the iThemes team received a lot of positive feedback, so we thought we would extend the education and schedule additional webinars over the next six months. If you're taking our online SEO course, these events will be a nice addition on to your educational journey. Schedule of Upcoming SEO Webinars April 20th 2:00pm EST - Understanding Search Intent & Content ... Read More
Benefits of Customer Reviews You Can’t Ignore
Are the benefits of customer reviews and recommendations worth the risk of exposure? They are and there is a lot of data to prove it. Allowing product reviews and displaying client testimonials have a direct impact on a website's lead generation efforts and an e-commerce site's product sales. And guess what? Custom reviews can also help with local SEO efforts. That's a whole lot of goodness that shouldn't be ignored. I want you to be a believer, so let's explore each scenario in a little ... Read More
What is a Content Silo?
A content silo is a method of grouping related content together to establish the website's keyword-based topical areas or themes. Bear with me now. Content silos are important to both SEO and usability. Think back to your last visit to a library - you know before Kindles and iPads existed. How did the library staff help you find books of interest? They grouped content into sections such as fiction or nonfiction. Well guess? That is a content silo, but the old school kind. A Real-World ... Read More
Get Your Website in Shape With Kristie
Our latest WordPress theme, Kristie, is now available for sale through our online store. Kristie is a Genesis child theme designed for yoga studios and fitness centers. If you're opening up a new studio or need to give your studio's existing website a makeover, our Kristie theme can provide a quick, yet professional DIY website option. Kristie Offers Great Options for DIY Website Builds Text or image based logo Easy to use menus Hero image or rotator Call to action option in ... Read More
Learn SEO With Our New Online Course
It’s been a busy couple of months. In addition to our normal WordPress development activity, I’ve been very busy working with a large number of SEO consulting clients. While I normally have an active list of SEO clients, we saw a pretty big upswing in activity after my SEO Week webinar series over at iThemes. By upswing, I mean I literally had many more people wanting help with search engine optimization then I could possibly allocate into our project calendar. Although this has been great ... Read More
Basics of SEO Webinar Series
In December I had the pleasure of presenting a four day webinar series to the iThemes community. My friend Cory Miller, founder of iThemes, had invited me to perform the Basics of SEO webinar series for his very loyal community of end users and WordPress developers. We had a great week and each session had between 400-700 attendees. I'd like to share this series with our own readers and allow you to view the content presented as well as the follow up Q&A we did at the end of each ... Read More
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