This year I've rekindled my love for podcasts. It started when I began listening to ZenFounder and only increased once I found Entrepreneur On Fire and Online Marketing Made Easy With Amy Porterfield. As I push through my gym visits and long car rides, I've truly come to love plugging into a podcast and listening to smart people talk about the things I love. With each episode, I've found my desire to listen only grows. This has been great because podcasts have helped me power through a number ... Read More
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Getting Maximum Exposure with Video SEO on YouTube
I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is - an SEO superpower. Once I moved past my avoidance, I dug into video SEO and learned as much as I could about it. You know what I discovered? It's a lot like regular SEO. Keyword research, quality content, usability, and engagement all matter and they matter a lot. Before we dig into what ... Read More
Have You Been Listening to SEObits.fm?
In June I launched a new SEO podcast called SEObits.fm and before I realized it, the summer flew by and twelve episodes have been recorded and published. In case you missed them, here is a list of what I've chatted about each week: EP 1: SEO is a Journey and Not a Destination EP 2: Successful SEO Requires a Structured Process EP 3: Quality SEO Starts With Questions EP 4: Don’t Be a Marketer, Be a Servant EP 5: Competitive Research is Good for the SEO Soul EP 6: When ... Read More
Embracing the Google Knowledge Graph
The Google Knowledge Graph was first introduced in 2012. Since then it has diversified in the types of data presented and it has greatly expanded in usage. It now dominates search results and many people don't even know what it is. The Knowledge Graph can sound really intimidating, but it really isn't that scary. It's a huge database of the people, places, and things that are popular in the world around us. But that isn't the cool part. The cool part is Google understands how those ... Read More
The Founders Origin Stories of ZenFounder
I recently had the honor of joining Sherry Walling on the ZenFounder podcast. Sherry and her husband, Rob Walling, have been running a seven part series on entrepreneurs and the stories behind their products and services. What I find so special about these stories is that people - even very public people - are so much more than you would ever realize. The online world and in particular, social media, has given us humans this fake premiss of separation. From nasty tweets to completely ... Read More
What is a Website Builder?
Whether you're just starting a business or want to move your existing brick and mortar business online, you'll need to locate a website builder to get you and your brand online. Website builders come with a variety of options, so it is important to find one that fits you and your website. So what is a website builder exactly? A website builder is software that allows you to create a website online. The software will reside on a web server at a hosting company or be part of a hosted SaaS ... Read More
Writing Website Content: Addressing the Elephant in the Room
Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. It's the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. For those of you who think I am ... Read More
Our Investment Strategy: Why We’re Selling Our Genesis Theme Store
Back in 2011, Chris Cree had the idea of launching a stock theme store. I denied his request the first two times he brought it up, but on attempt three I was bought in. For the next four months Chris and I worked with our team to launch a Genesis based theme store. We started with four themes and eventually made our way up to well over thirty themes. In doing so, we became the largest source of Genesis child themes outside of StudioPress. I was proud of that claim because I knew the entire ... Read More
Announcing SEObits – A New SEO Podcast
Many years ago I had a friend suggest I launch a podcast. I dismissed it and dismissed the idea each time someone else mentioned the same idea to me. In my mind there were tons of podcasts in the WordPress industry and I just didn't want to be another one. Then over the 18 months I spent more and more time teaching and educating people on search engine optimization. I spoke at conferences, wrote eBooks, published online courses, and wrote a lot of blog posts. My world started to become more ... Read More
Run an e-Commerce Store? Then Join Me for Life Off Summit
Lift Off Summit is the perfect education event for e-commerce store owners. This five day event will feature 21 speakers and cover topics ranging from SEO to affiliate management. Why Should You Attend the Lift Off Summit? Great Speakers - This online event has some of the best names in the e-commerce and marketing world. Many of them have online courses, write books, or perform their own multi-day workshops on their respective subject areas. Free Admission - Watch 4-5 live interviews each ... Read More
The Ultimate Website Redesign SEO Checklist
This week I had a call with a small business owner who is launching a website redesign in WordPress. He asked me how can we best preserve his existing SEO and makes sure he doesn’t lose any search ranking in the transition. Right away I replied that this was a fabulous question. We then chatted about common mistakes that occur and how we can prevent them from happening with this website redesign project. Here is the scary part about this conversation: I rarely am asked about this until the ... Read More
The Best SEO is Human-Based SEO
This last weekend I the pleasure of speaking at WordCamp Miami. While I was fortunate enough to participate on two business panels, my main presentation was a solo one focused on search engine optimization. If you'd like to review my presentation, you can download the presentation on Sideshare, as well as view the livestream video below. SlideShare Presentation Everyone From Young to Old Wants to Learn SEO The topic of SEO is always a hot one. People may say SEO is dead, but ... Read More
SEO Competitive Research Is Vital to Your Marketing Efforts
SEO competitor research is a process that reviews existing and future competitors. This is something that has been done in traditional marketing for a very long time. When you weave SEO into the competitive research mix, you will expand your existing traditional competitors with additional online competitors. You might be asking why you would have both traditional and online. That is a great question. Many times the people/websites you compete with in real life are not the same ... Read More
Register for April’s SEO Summit
SEO Summit will deliver virtual SEO training and homework exercises that will teach SEO best practices and show you how to immediately apply SEO to your website or blog. Information will be presented in an easy to understand format with actionable steps. All education materials and information will follow my proven SEO formula for driving results that are tangible and long lasting. Registration for SEO Summit Includes: 9 hours of intensive SEO training Two weeks of homework before the ... Read More
A Week of SEO Blunders
SEO blunders can happen to even the most well intentioned companies. This last week I encountered two cases of multiple SEO mistakes that happened to companies I know well. Seeing it happen to people I like is hard. Having a Come to Jesus SEO moment with people I'm professionally and emotionally invested in is even harder for me. It isn't something I enjoy, but it is a necessary part of my job. I'd like to turn this last week into a learning lesson for the readers of our blog. Don't think ... Read More
Join Me at SEO Bootcamp OKC!
This month I held my first SEO Bootcamp in Dallas, Texas. Our attendees came from all over the country and students flew in from a variety of locations stretching from California to Michigan and New York. My students were developers, marketers, and small business owners that work in a variety of industries. This diversity of experience and website focus helped provide a great mix of questions and conversations. It was so much fun! I had looked forward to getting back into onsite training, but ... Read More
StudioPress Sites: The Who, What, and Why
This month the Rainmaker Digital team is rolling out a brand new offering called "StudioPress Sites and holy cow they might just have something special here. I've long been a fan of StudioPress and the Genesis Framework and was even a beta user for Genesis back in the day. When the Rainmaker Platform arrived I dug into that as well and was highly impressed with the beautiful admin panel and ease of use. Let's hit the hottest questions on StudioPress Sites so you can get the rundown on what ... Read More
The What and Why of Google Search Console
Google Search Console is a must have account for owners of blogs and websites. It is critical for SEO because it helps webmasters understand Google’s view of their website or blog. And the great tools inside Google Search Console don’t stop at reporting. Google also provides multiple data points and suggestions for resolving issues you may not have even known existed. When I first discovered Google Search Console I was thrilled. I was fascinated by the data it provided and it has only gotten ... Read More
The Shifting World of SEO in 2016 and 2017
In 2016 I fell back in love with SEO. I truly did and I didn’t even notice it happening until late in the year. A large part of this transformation was because I saw an increasing need to help people understand what SEO is and why it matters. I spent a great deal of time coaching, educating, and working on SEO consulting projects. As I think about how SEO changed in 2016, I realize part of my regained love for SEO was due to the fact that 2016 was a unbelievable and crazy year of SEO ... Read More
A Look Back at 2016
As I sit down to write this year end wrap up, I initially think that we've had a limited year. But as I reflect on activity, I realize that initial impression is my imposter syndrome talking and in actuality we've had a really active and good year at Web Savvy Marketing. I am our hardest critic and my realization is just another reminder of this fact. The 2016 CY has been very good and I need to celebrate our accomplishments and put my imposter syndrome back where it belongs. I'm always ... Read More
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