Social media best practices simply equate to playing by the rules, believing in social karma, making nice with those around you. In a way, it’s kind of like preschool meets high school. You need to listen and learn the rules before you can be one of the popular kids. Our Top Social Media Best Practices Friday Follow (#FF) Twitter users that you respect and value as leaders or friends Do not misuse Twitter hashtags or you'll use not only lose followers, you could be booted from ... Read More
Archives for January 2014
The Beauty of Focus and Clarity
When I first launched our company I would use the phrase “internet marketing firm” to describe us. At the time it seemed relevant, sufficient, and to my naive self, all-inclusive. But was it the right description for the company? It would, after all, cover everything we did. We clearly wouldn’t miss out on anything by such a broad term. Right? No I was wrong. I was very wrong. Unfortunately it took me a few years to see why this was incorrect and why it was so damaging to our growth. ... Read More
Friday’s Marketing Roundup: Good Reads for January 24th
Last week the world of WordPress was busy talking about acquisitions and funding announcements. This week we were all discussing the bomb Matt Cutts dropped on guest blog posting. Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. - Matt Cutts on January 20th While I could see ... Read More
How to Use Genesis Hooks to Manipulate Theme Elements
In the previous post in this series we talked about the basics of PHP and how functions are put together. Today we're going to build on that and talk about how to use Genesis hooks to manipulate theme elements. Have you ever wondered how the Genesis theme framework knows how to call all that code from your child theme files in the right order? Genesis uses a WordPress convention called hooks to "hook" into the code at the desired spot just like WordPress as a whole does. (Genesis also uses ... Read More
Why You Should Care About the Recent Announcements of WordPress Acquisitions and Funding
If you keep track of news in the WordPress community, you’ll note some big announcements as of late. Besides the rustling of Matt Mullenweg’s new position and that his net worth tops $40 million, there have been other things brewing. Acquisitions Aplenty The enterprise space has been a bit active. Just a few short months ago the very cool folks over at VeloMedia acquired Crowd Favorite, which led to the new Crowd Favorite announcing the acquisition of Pixel Jar this month. In the midst of all ... Read More
Social Media Mistakes: Don’t Be “That Guy”
Social media mistakes are unintentional blunders that are typically made by very well intentioned people. Even with all the free information on the internet, a large number of people jump into social media without knowing the basic rules of engagement. In some cases, these mistakes are made by people who claim to be social media experts. For those of us who have who live and breath social media every day, it is painful to watch and even more painful to see unsuspecting companies pay for ... Read More
HTML5 Updates are Here!
HTML5 updates are rolling out! While all of our new WordPress themes are being coded in HTML5 at the start, we have well over twenty Genesis themes that were coded before the Genesis framework was capable of HTML5 coding. Over the last few months we’ve been working very hard to upgrade all of our themes to HTML5. As of today, I’m happy to report that the following Genesis child themes have been converted to HTML5 and these themes are immediately available for purchase or download if you ... Read More
Friday’s Marketing Roundup: Good Reads for January 10th
Happy Friday and happy 2014! We're looking forward to another exciting year in the land of internet marketing. With all the changes that occurred last year, 2014 looks like it will be an adventure. This week was a busy news week. Product updates were released for Genesis and Gravity Forms, while a new WordPress app framework called AppPresser arrived. On the search side of things, Google shakes up the blogger community by wiping away many of those pretty author images in search and Yahoo ... Read More
PHP Basics
So far in this series we've talked about some tools and best practices, HTML and its new big brother HTML5 as well as an overview of how to work with CSS. In this post we are going to take a look at PHP basics. Like so many things in the internet world, PHP is an acronym. It stands for "PHP Hypertext Preprocessor." (I know. It makes no sense that the first P in PHP stands for, um, PHP. But there you go.) PHP is the primary programming language WordPress is built on. That means it is also ... Read More
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