Request a Website Audit to Get Your Marketing on the Right Track! Get Started ->

Web Savvy Marketing

We are web designers, SEO consultants, bloggers, social media enthusiasts, and WordPress experts all rolled up into one.

  • Home
  • Our Agency
    • Industries We Serve
    • Sample Client List
    • Testimonials
    • Charitable Contributions
    • Events and Community Involvement
  • Website Design
  • SEO Consulting
  • Blog
    • Search Engine Optimization Articles
    • Website Development Articles
    • WordPress Articles
  • Contact

02.21.10 Search Engine Optimization

The Value of Search and the User Experience

I’m currently reading a book titled Search Patterns by Peter Morville and Jeffery Callender. Picking up a book is a rare treat for me, so even though this book is technically work-related I’m don’t mind. It is a good book and speaks to the Internet geek within me.

As I read through the pages I’m awestruck by the explanation given for the qualities associated with the searcher’s experience. The authors boil this down to a simple illustration called the User Experience Honeycomb.

The User Experience Honeycomb Includes

  • Useful
  • Usable
  • Desirable
  • Findable
  • Accessible
  • Credible
  • Valuable

While many readers might not deem this concept worthy of much pondering, I do. If you understand search and website design, you know the user experience is paramount in any Internet marketing effort. Explaining this to prospects and client’s is sometimes difficult for me, because not everyone grasps the subject. Some individuals are so burdened by their daily work requirements, they have a difficult time digging into the theories behind a quality search experience. Search is a science and an art that goes much deeper than just the front page of Google.

Many times one of the first things a prospect asks about is reaching page one of Google. Unfortunately, most think this is a short-term event that is triggered by voodoo and magic. They think there is a quick fix to reaching page one and converting each visitor to a lead or a sale. It isn’t that simple. Search has come a long way, but it still requires work. And more importantly, solid content that embodies the honeycomb concept mentioned above. If you provide useful content that visitors will find usable and they can easily locate, you will be rewarded.

Reaching page one or increasing your Internet sale volume requires work and real effort. If you are afraid of either, stick with your pay-per-click campaign or physical storefront and just call it a day.

I have a client who recently told me he doubled his sales funnel since his new website went live a few months ago. Why some may not believe that claim, it is true. I watch his Google Analytics account closely and I can tell many people are finding what they are seeking on his website. They are staying and they are converting.

Together we built a new website and launched an Internet marketing campaign that was built around the honeycomb theory. He produced solid content that people in his industry would find useful, usable, and valuable. In doing so, he increased his already high credibility factor. I took his strong content and made it findable and accessible. Together we became a powerful force and his company is reaping the rewards.

The client believed in the long haul of Internet marketing. He received benefits quickly and I’m sure has obtained a great deal of his project ROI. He did so because he is smart and he believes in the value of hard work. He also believed in the honeycomb theory. When I would talk about usability, he would listen. When I would say we should have “x”, he would deliver it quicker than I expected. He would also think about the project on his own and make valuable requests that would benefit the overall process and his ultimate success. He was an invested party and an active participant that believed in the honeycomb theory.

As I continue to read through my new book, I already applaud the authors for simplifying what many of us website designers and SEO consultants find so difficult. After so many years of working with organic SEO and website design, I find it fairly common sense. Well, I’m a geek and I am not normal. For others, they need an understandable concept and thus far, that authors of Search Patterns are providing just that to their readers.

If you would like more on the subject, I encourage you to purchase the book. Search Patterns is available through O’Reilly Media.

Tags: Search Results

Like this article?

Sign up and receive weekly updates via email. Don't worry, we value your privacy and we hate spam just as much as you do.

  • This field is for validation purposes and should be left unchanged.

Rebecca Gill's avatar

Rebecca Gill

Rebecca is the founder and president of Web Savvy Marketing, a Michigan digital marketing agency. She has a well-rounded business background within SMB and enterprise organizations, as well as over fifteen years of experience in sales and online marketing. She provides SEO consulting services for clients, SEO coaching on Clarity.fm, teaches SEO at diySEOcourses.com, and has a weekly podcast at SEObits.fm. Learn more at RebeccaGill.com.

Request a Website Audit

Did you try a DIY website audit checklist, only to find you missed the important items that would truly influence your SEO, traffic, and revenue? What you really need is a professional website audit to keep your website and SEO healthy.Request Your Audit

Browse the Blog by Category

  • Branding (8)
  • Community Involvement (37)
  • Content Marketing (11)
  • Internet Marketing (60)
  • Search Engine Optimization (93)
  • Social Media (24)
  • Website Development (59)
  • WordPress (92)

The Beginner’s Guide to Search Engine Optimization

Learn what SEO is and why it matters to your website or blog. Download the free eBook and start your SEO journey.Download the eBook

Let's Create Something Together

We'd love to help you create something amazing.
Reach out to us and tell us about your vision.Say Hello

Full-Service Digital Marketing Agency

TwitterYoutubeFacebookLinkedinGoogle +

About Us

  • Our Digital Marketing Agency
  • Industries We Serve
  • Client Testimonials
  • Community Events
  • Charitable Contributions

Design and SEO Services

  • Logo Design
  • Website Design
  • Custom WordPress Themes
  • PSD to Genesis
  • SEO Consulting

WordPress Services

  • WordPress Customizations
  • Support and Maintenance
  • WordPress Upgrades
  • WordPress Migrations
  • WordPress Training
Made With Love in Michigan | Copyright © 2009 - 2022 Web Savvy Marketing | All Rights Reserved
  • Privacy Policy
  • Affiliate Disclosure
  • Sitemap