Request a Website Audit to Get Your Marketing on the Right Track! Get Started ->

Web Savvy Marketing

We are web designers, SEO consultants, bloggers, social media enthusiasts, and WordPress experts all rolled up into one.

  • Home
  • Our Agency
    • Industries We Serve
    • Sample Client List
    • Testimonials
    • Charitable Contributions
    • Events and Community Involvement
  • Website Design
  • SEO Consulting
  • Blog
    • Search Engine Optimization Articles
    • Website Development Articles
    • WordPress Articles
  • Contact

04.02.10 Search Engine Optimization

Pay Per Click Campaigns: The Black Hole of the Internet

I hate pay per click campaigns. I love Google and even respect Adwords’ capabilities, but I hate pay per click and everything it represents. Pay per click is an Internet black hole that sucks you in so deep, you can’t get out. As an SEO consultant, it’s everything I can do to drag you and your hesitant self back out into my world of free organic search.

I’ve talked to a lot of prospects and clients who have ongoing pay per click campaigns. When I say ongoing, I mean they’ve been spending hundreds to thousands of dollars per month for years. They’ve been doing it for so long, it is part of their annual marketing budget and they cannot envision a world without PPC. I believe the pay per click campaign hype is an enabler for avoiding SEO.

Here is my stance on pay per click – I’ll manage it for you and optimize it to your heart’s content, but I’m also going to do whatever I can to detox you from your addiction to PPC. I believe in organic search engine optimization. I’ve made it truly work for companies and I believe in the power it has for energizing a company’s web presence. As an SEO consultant, if I’m doing my job, you won’t need PPC. Or at least you’ll need very little of it. If you have good content that is related to your product and service offering, you will receive traffic. If you cannot produce enough good content to drive traffic, you’ll probably also struggle keeping visitors once they reach your website via PPC activity.

So now what? How do I drag you out of the black hole of PPC? As much as I’d like to do so, I don’t do it kicking and screaming. I help you build solid content and present it in a way Google and other search engines will like and reward. Once your organic traffic is up, we cancel your PPC keywords one by one until you no longer need them. While I don’t whip you into a PPC rehab program, I do try my best to manage your withdrawal symptoms with good old fashion organic traffic.

Tags: SEO Consultants

Like this article?

Sign up and receive weekly updates via email. Don't worry, we value your privacy and we hate spam just as much as you do.

  • This field is for validation purposes and should be left unchanged.

Rebecca Gill's avatar

Rebecca Gill

Rebecca is the founder and president of Web Savvy Marketing, a Michigan digital marketing agency. She has a well-rounded business background within SMB and enterprise organizations, as well as over fifteen years of experience in sales and online marketing. She provides SEO consulting services for clients, SEO coaching on Clarity.fm, teaches SEO at diySEOcourses.com, and has a weekly podcast at SEObits.fm. Learn more at RebeccaGill.com.

Request a Website Audit

Did you try a DIY website audit checklist, only to find you missed the important items that would truly influence your SEO, traffic, and revenue? What you really need is a professional website audit to keep your website and SEO healthy.Request Your Audit

Browse the Blog by Category

  • Branding (8)
  • Community Involvement (37)
  • Content Marketing (11)
  • Internet Marketing (60)
  • Search Engine Optimization (93)
  • Social Media (24)
  • Website Development (59)
  • WordPress (92)

The Beginner’s Guide to Search Engine Optimization

Learn what SEO is and why it matters to your website or blog. Download the free eBook and start your SEO journey.Download the eBook

Let's Create Something Together

We'd love to help you create something amazing.
Reach out to us and tell us about your vision.Say Hello

Full-Service Digital Marketing Agency

TwitterYoutubeFacebookLinkedinGoogle +

About Us

  • Our Digital Marketing Agency
  • Industries We Serve
  • Client Testimonials
  • Community Events
  • Charitable Contributions

Design and SEO Services

  • Logo Design
  • Website Design
  • Custom WordPress Themes
  • PSD to Genesis
  • SEO Consulting

WordPress Services

  • WordPress Customizations
  • Support and Maintenance
  • WordPress Upgrades
  • WordPress Migrations
  • WordPress Training
Made With Love in Michigan | Copyright © 2009 - 2022 Web Savvy Marketing | All Rights Reserved
  • Privacy Policy
  • Affiliate Disclosure
  • Sitemap