I hate pay per click campaigns. I love Google and even respect Adwords’ capabilities, but I hate pay per click and everything it represents. Pay per click is an Internet black hole that sucks you in so deep, you can’t get out. As an SEO consultant, it’s everything I can do to drag you and your hesitant self back out into my world of free organic search.
I’ve talked to a lot of prospects and clients who have ongoing pay per click campaigns. When I say ongoing, I mean they’ve been spending hundreds to thousands of dollars per month for years. They’ve been doing it for so long, it is part of their annual marketing budget and they cannot envision a world without PPC. I believe the pay per click campaign hype is an enabler for avoiding SEO.
Here is my stance on pay per click – I’ll manage it for you and optimize it to your heart’s content, but I’m also going to do whatever I can to detox you from your addiction to PPC. I believe in organic search engine optimization. I’ve made it truly work for companies and I believe in the power it has for energizing a company’s web presence. As an SEO consultant, if I’m doing my job, you won’t need PPC. Or at least you’ll need very little of it. If you have good content that is related to your product and service offering, you will receive traffic. If you cannot produce enough good content to drive traffic, you’ll probably also struggle keeping visitors once they reach your website via PPC activity.
So now what? How do I drag you out of the black hole of PPC? As much as I’d like to do so, I don’t do it kicking and screaming. I help you build solid content and present it in a way Google and other search engines will like and reward. Once your organic traffic is up, we cancel your PPC keywords one by one until you no longer need them. While I don’t whip you into a PPC rehab program, I do try my best to manage your withdrawal symptoms with good old fashion organic traffic.
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