Having access to accurate marketing data is powerful. It helps you make better business decisions because you have a clearer picture of your business, your target market, and your ability to attract new customers. With real data you have power. This is because you are creating a marketing strategy based on something tangible and not based on a passing idea or a whim. This month I had an opportunity to speak at WordCamp Chicago. While we were in the Q&A part of my presentation, I was ... Read More
Archives for June 2014
The Power of Baseball and Life Lessons
Over the weekend, the Diamond Devils won the championship of 8U baseball. Yes I know this statement seems completely irrelevant to this blog and our standard topics. But it isn’t. You see, earlier this year I offered to have Web Savvy Marketing sponsor one of the 8U baseball teams in our local area. This is the league my son plays baseball on and it’s the same league where we have spent weeks and week each year for the last four years. I’ve always said community and giving back is ... Read More
Digging Deeper Into WordPress SEO Tools
A few weeks ago I published an article about maximizing SEO efforts in WordPress. I had promised a follow up post to cover additional features like automatically populating meta titles and descriptions, configuring the permalink structure, integrating Webmaster Tools, and creating XML sitemaps. Today we're digging deeper into WordPress SEO tools and covering all those additional SEO goodies. Don't worry, I won't go so far into each topic that I lose you. We'll go just deep enough to get your ... Read More
Introducing Deborah: A PTA WordPress Theme
We’re happy to announce the release of Deborah, a PTA WordPress theme. This is the newest Genesis theme available for purchase in our online store. Deborah is designed for local PTA and PTO groups who would like to use WordPress to create and manage their PTA websites. Deborah comes equip with an online store, event calendar, and buttons for encouraging donations and Facebook likes. A parent teacher association (PTA), also known as a PTSA or PTO, is a formal organization composed of parents, ... Read More
Get Four Months Free WordPress Hosting With WP Engine
I am not one to openly push a hosting company’s sale, but I think the recent offer from WP Engine is worth sharing with our readers. It's their anniversary and they are currently offering four months of free WordPress hosting. Over that last year we’ve referred a large number of our clients over to WP Engine. We’ve done so because we trust them and their ability to manage the needs of our valued customers. You may be asking why we don’t host websites ourselves for clients. We actually do, ... Read More
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