On any given week, I talk a lot about maximizing SEO in WordPress. This discussion takes place with prospects, existing clients, and even fellow WordPress developers. While there are many great tools available, the majority of WordPress users are simply not maximizing SEO in WordPress. In some cases people are simply not sure where to start. In other cases, people have installed an SEO plugin and have forgotten to configure it or to even use it. The sad part of this is optimizing content ... Read More
Archives for May 2014
Do You Need an SEO Advocate?
Your Website Can Be a Maze of Hidden SEO Issues Over the last month I’ve been helping a client with search engine optimization. Normally we help clients with both website development and SEO, but this time the website was already in process by a large firm in another state. The client reached out to me because the web development firm did not have anyone on staff that is knowledgeable about SEO. As the client prepared to launch their beautiful new website, we started to discover critical SEO ... Read More
Congratulations Mikaela Ashton
The Web Savvy Marketing team would like to congratulate Mikaela Ashton, our scholarship winner for 2014. Mikaela is an upcoming graduate of Grayling High School and will be attending Saginaw Valley State University in the fall to pursue a career in social work. I started the scholarship and selected my hometown in northern Michigan because I wanted to give back to the village that raised me. My hometown of Grayling is a small community with less than 2,000 residents. Unlike the larger city in ... Read More
Being the Brand and Embracing Community at WordCamp Miami
Who Do You See? When you look in the mirror, who do you see? Is it the past, present, or future you? Some days I look in the mirror and I see the shy little girl who stuttered as a toddler. I see the under performer who was in remedial reading. I see the child who struggled just to get to school, let alone excel at academics. And then I catch myself and I stop. It is unproductive and it very self-defeating. What I should see is the person I became. The person I am today. I should ... Read More
Selecting the Right Genesis Developer
Did you know that WordPress now commands 22% of the internet. Did you know that the Genesis framework is considered the benchmark for WordPress coding? Did you know this combination makes it incredibly difficult to hire a quality Genesis developer? The Real-World Scenario A number of months ago I received an inquiry from a very nice lady named Janet. She wanted to convert her e-commerce website to WordPress and wanted Genesis as her framework. Janet and I spoke in email and then Janet got ... Read More
Setting Up Google Authorship in WordPress
Google authorship is not new, although I find many people (and companies for that matter) are completely unaware of its existence. While us WordPress nerds jumped on the authorship bandwagon quickly, normal people know little about it or the benefits Google authorship offers. Trust me when I say Google authorship is highly beneficial. I know this because I’ve had clients tell me it made a difference and it encouraged them to retain Web Savvy when they were seeking web design services. One ... Read More
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