The new year is upon us and its time to get ready for a successful 2013. We’re kicking the year off by offering our website audit for free to website visitors. This fifteen page report will assist you in evaluating if your website ready for the year ahead.
Why Perform a Website Audit?
We believe in the power of the Internet and we believe anyone can turn their website into a profit center. It just takes a little introspection, some knowledge of web design and SEO, organization, and a lot of due diligence.
We believe the best audits are done by an impartial person who who is an experienced web developer and/or SEO expert. Unfortunately not everyone can afford an audit of this nature, so we’ve decided to turn our professional website audit into a document that the average website owner can use to evaluate and grade their own website or blog.
Make no mistake; being successful on the Internet requires a lot of hard work and a lot of research and ongoing education. We’ve been working with web design and SEO for ten years, so we know what to read and watch, as well as how to execute and what to change. You or your internal team member, who most likely work on your website part-time, does not have the time or the resources to successfully keep up with industry trends and best practices. This website audit is designed to provide a guide to allow you to do a deep dive into your website and online marketing efforts.
As you read through this report, think less about “how did this happen” or “who failed” and think more about “how can we fix this issue”. The “can do” attitude will be far more beneficial and it will be the driving factor for success.
Website Audit Scoring
Scoring should be based on a simple pass or fail grading scale. Do not get bogged down by how good or how bad something is or even the manner in which you need to fix it. Just go through the items one by one and give yourself a pass or fail.
Keep in mind there is a lot of grey area in SEO and website design. This report is design to get you started and give you a basis by which you can review and audit your efforts.
Taking Action
If you give yourselve a large number of “fails”, do not stop or get overwhelmed. Keep pushing yourself through tyour audit and once you’re done grading, revisit the list and assign yourself the top ten actions items that you need to resolve in the near future. Once those are done you can move onto to other items that need to be addressed.
You cannot fix everything at one time, so remember this as you complete the audit.
Download the Report
Ready to get started? Don’t be scared.
Just download, jump in, and start improving your website and performance.
Thank you so much for the free report. An excellent resource not only for SEO, but for marketing in general. Think i will be able to improve some of my landing pages with it.
I think I need to read the WSM Blog more often…
Oh Bob, I’m full of surprises. =)