Blogger Turns Ten and Still Dominates Competitors

Blogger is a Google application that is used by millions of people each month to produce and host personal and business-related blogs. Last month the application turned ten years old, which is rather old for Web2.0 applications. My first blog was hosted on Blogger and remnants of it still exist there today. While I’ve used Blogger in the past, I personally, have officially defected to WordPress, as I quickly outgrew Blogger’s functional capabilities.

This little birthday celebration led me to wonder if Blogger is as popular as it once was years ago. I also wonder how it fairs against the top competitors in recent years. The geek in me just could not go one wondering or let it go. I had to find out the answers to my burning questions. Well, maybe not burning, but questions nonetheless. I visited Compete to query traffic volumes for Blogger and competitor websites such as WordPress, Typepad, and Livejournal. I was actually surprised at what I discovered.

The chart represents traffic for all four sites and covers the time span of one year. Blogger is still the traffic leader with thirty million unique visitors per month. WordPress – my current darling – comes in close behind. The other sites are falling well behind at less than ten million unique visitors a month. While I don’t know if you can call ten million unique visitors per month “falling behind” in anything, there is certainly a difference in volume between the websites.

Blogger dominates because it is easy to use. I recently sent my mother-in-law to the website to host her personal blog. And it isn’t just easy and it is also free. Users can be completely clueless about website design and still create a blog because everything is drag and drop. My mother-in-law is a perfect example of why Blogger is still going strong after ten years. At age ten it is still cool because it isn’t scary, costly, or difficult for the average Internet user.

The moral of this exercise story is this – you don’t have to be young and fresh to dominate the Internet. You just have to provide value and be marketable to the masses. Blogger and WordPress have both discovered just how to do just that!