Google Analytics goal tracking allows marketers to record specific actions or interactions within their website. These goals are then used to report on website activity via tables, graphs, and flow charts. While goals are generally track a completed conversion, such as an inquiry form submission or product sale, they can also be used to track specific website events. I’ve traditionally used goals within Google Analytics is to obtain a better understanding of our successful website activity ... Read More
Website Conversions
Use Google Analytics Annotations to Make Better Marketing Decisions
Do you struggle with making solid marketing decisions based on tangible data? If so you are not alone. We talk to a lot of business people who feel they are forced into making decisions on the fly and without tangible metrics to back up their chosen direction. While I cannot solve all of your marketing conundrums, I can offer a suggestion that provides an option for viewing website traffic shifts and monitoring potential sources of such movement. Within Google Analytics there is an easy to ... Read More
Master the Art of Persuasion and Increase Website Conversions
Over the years I have realized that my children are easily persuaded. I can typically steer them one way or another with mere words. At first I just assumed my daughter was go with the flow and that her personality dictated the ease of persuasion. Once my son arrived, I realized the ability to alter one’s thinking was less the child and more the parent. I grew up in a family where Christmas was important. I’ve wrote about it before in my blogs, because when I think of my childhood, I think ... Read More
WordPress: The Perfect Solution for Building a Corporate Microsite
Your company is launching a new product this summer. As a marketer, you want to make a huge splash and not just a toe-dipping announcement. You’re killing yourself brainstorming ways to garnish the attention you need so that this launch is a success and your product is well received by the media, bloggers, and potential buyers.Social media, blogger outreach, and online advertising are all great ideas, but every idea you come up with always sends web traffic back to your boring corporate website. ... Read More
Friday’s Marketing Roundup: Good Reads for November 22nd
Happy Friday! It's that time to review this week's interesting blog posts, news and articles. Our content includes a variety of articles from DMCA notices to design best practices for a website's home page and landing pages. We've also thrown in a video from Matt Cutts and some great goodies on Schema. If you're interested in getting involved in the WordPress community face to face, we've included a list of upcoming WordCamps and the live WordSesh event. So without further ado, the ... Read More
Why Dora the Explorer Should Design Your Website Home Page
Your website home page is the most important page on your website. While your incoming traffic will many times arrive through other pages, website visitors will undoubtedly review your home page at some point in their visit. A website home page should provide a quick overview of who you are, what you do, and what you offer. It is also used to give website visitors clear direction on where they should go and what they should do during their visit. It should quickly tell them what is important ... Read More
Friday’s Marketing Roundup: Good Reads from the Week of May 24th
It's that time again. Time for another weekly roundup! Each week we roundup some of the best posts for the week on the topics of WordPress, web design, SEO and more. This week we have a little bit of website inspiration, useful WordPress plugins, and what you need to know about the latest Penguin update from Google. Get ready to dig in! Here we go... WordPress and Web Design 6 New WooCommerce Extensions and Updates - You will find 6 new extensions and updates on 2 popular extensions on ... Read More
If You Connect With Website Visitors They Will Convert
The Problem With Most Websites A lot of small business owners launch their website with the simple goal of using the site as an information portal and a mechanism to talk about their company. It is basic human nature to be egocentric. The problem with this methodology is that it generic. Simply talking about yourself isn’t a differentiator for your website, product, or service offering. It doesn’t compel your website visitor to take action. No matter what the search criteria is, a typical ... Read More
Successful Internet Marketing Begin With Goals
When a potential client approaches me about launching an internet marketing campaign, SEO project, or even requests a quote for website design, the first word out of my mouth is usually “goals”. Before I can even begin to contemplate your project, formulate requirements in my head, or provide a quote, I need to understand your business goals. That means you need to do too. Why does it really matter? For me, I only want to engage with you if I can help you and help make your project a ... Read More
Web Savvy Marketing
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