This weekend the Kent County Sheriff Department posted a recruitment video to their Facebook page. The video was supposed to be a 20 second clip inviting people to apply for 911 openings. Kate, the woman in the video, became a little camera shy and the recording session had almost an hour worth of footage and bloopers. Joel, their savvy social media guy, decided to create a video that blended Kate's professional footage and some of her mistakes. While the department's overall engagement is ... Read More
Facebook Pages
Friday’s Marketing Roundup: Good Reads for February 28th
Happy Friday! We're back again with a quick update on this week's interesting articles on WordPress, SEO, social media, and usability. What I love about this week's content is the ongoing presence of Sucuri and WP Engine. I'm a fan of both of these companies, but not for their solid product and service offering. These companies and their respective teams take a genuine interest in our WordPress community and they consistently play an active role on social media and in person at conferences. ... Read More
Social Media Mistakes: Don’t Be “That Guy”
Social media mistakes are unintentional blunders that are typically made by very well intentioned people. Even with all the free information on the internet, a large number of people jump into social media without knowing the basic rules of engagement. In some cases, these mistakes are made by people who claim to be social media experts. For those of us who have who live and breath social media every day, it is painful to watch and even more painful to see unsuspecting companies pay for ... Read More
Social Media Isn’t Just a Buzz Word
For the last few years social media has been the talk of the internet. Websites like Quora and Pinterest have become the Cinderella stories of the tech world. What originally started out as a novelty, has now become an integral part of SEO and content marketing tactics. Everyone wants to be seen on these social networking websites or be heard talking about how cool they are to use for marketing. My Travels Within the World of Social Media My social media experience started with Facebook. ... Read More
Social Media is About the Shoes
Social media is everywhere and everyone thinks that he/she is an expert. The local dry cleaner, your lawyer or dentist, even the defunct SEO agency. These days everyone is into social media. Even my mother-in-law. But Are All These People Really Experts and Can They Truly Execute a Social Media Campaign? Well I think many agencies and people are just natural social media experts. Take my client Detroit Garden Works for example. Deborah, the owner, is a self-taught blogger and she is great at ... Read More
Web Savvy Marketing
TwitterYoutubeFacebookLinkedinGoogle +