Last week I visited a local Michigan restaurant to celebrate my mother-in-law’s birthday. As soon as I walked through the door I was greeted a life size cut out of a gentlemen in a suit handing me a sandwich. This overly large cardboard advertisement was for a local financial institution promoting their services - in the lobby of a restaurant. And best yet, the sandwich was named after the bank. Think I'm kidding? I'm not. Look to the right to see the ad from the bank's website. I could ... Read More
Blog Management
Creating a Corporate Blog That Sells
Did you know that businesses receive 55% more website visitors if they have an active corporate blog? Did you know that companies who blog at least twenty times per month generate four times more leads? I actually find those HubSpot statistics low and think the actual numbers are much higher. But even at these numbers it is really hard to ignore the value of corporate blogs. Corporate Blog Goals A corporate blog is designed to highlight your company’s industry knowledge. It allows you ... Read More
Twenty Tips for Creating the Perfect Blog Post
When I said I blogged five years ago, people looked at me as if I was crazy. Well I was, but blogging didn't drive me to insanity. Today it is a bit more mainstream and bloggers are everywhere. I actually like blogging. I enjoy it and it has been a huge help to me professionally. Last weekend I attended WordCamp Detroit and I was surrounded by bloggers. I wasn't prepared for that one, as I use WordPress for website design and I guess I assume everyone in the room would too. Was I wrong. ... Read More
A Good Blog Title is Like Wrapping Paper on a Present
I always loved Christmas as a child and love it today as an adult. It is filled with family, great food, and presents. As a child I liked the family and presents; as an adult I love all three. The difference is as a child I liked to receive presents and as an adult I like to give them. While I probably didn’t care much about the wrapping paper as a child, I do as an adult. I think the wrapping paper and presentation should be as good as the present itself. Gifts for adults need perfect corners, ... Read More
Thirty Top WordPress Plugins
If you've ever used WordPress, you know the mass of WordPress' functionality resides in the plugins. Any high quality theme, blog, or website is loaded up with plugins. The problem is not the ability to locate plugins, but the plugin's actual ability to work without the need for special coding. Below is a list of my favorite plugins. These plugins are both functional and easy to use. The augment WordPress' core functionality and require little or no coding. Add to Any: ... Read More
Get a Good Ping List and Ping Me Baby!
Ping list? What is a ping list and why do I need it? Website traffic is the answer! A ping list is a list of websites that will be notified automatically each time your website posts a new blog entry. It is simple, effortless, and a critical aspect to obtaining website visitors. You post a new entry or update an existing entry and these websites will automatically be notified of this activity. Now that I’ve told you about pinging, you may ask how do I know who to “ping”. A complete list of ... Read More
This Ain’t Your Nephew’s Blog
Blogs, schmogs. My nephew blogs. They're for kids. Why does my company website need a blog? This string of unfiltered comments is a realistic example of the response I receive when spewing the virtues of business blogs. While many smart and intelligent businesspeople question the purpose of blogs, they do server a tangible purpose and they are important to the overall success of a corporate website. The most common misperception is that blogs are solely written and read by the teen set or ... Read More
Web Savvy Marketing
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