This week I had a call with a small business owner who is launching a website redesign in WordPress. He asked me how can we best preserve his existing SEO and makes sure he doesn’t lose any search ranking in the transition. Right away I replied that this was a fabulous question. We then chatted about common mistakes that occur and how we can prevent them from happening with this website redesign project. Here is the scary part about this conversation: I rarely am asked about this until the ... Read More
301 Redirects
A Week of SEO Blunders
SEO blunders can happen to even the most well intentioned companies. This last week I encountered two cases of multiple SEO mistakes that happened to companies I know well. Seeing it happen to people I like is hard. Having a Come to Jesus SEO moment with people I'm professionally and emotionally invested in is even harder for me. It isn't something I enjoy, but it is a necessary part of my job. I'd like to turn this last week into a learning lesson for the readers of our blog. Don't think ... Read More
The SEO Power of a 301 Redirect
I’m a huge fan of protecting a page’s SEO value with 301 redirects. For a long time I knew a 301 redirect would not only redirect traffic, it would also pass SEO value. I just didn’t quite have precise data to prove the massive value of a 301 redirect. If you are unfamiliar with this SEO tool, you can learn more about their usage in a post I recently wrote titled Upgrading Your Website? Don’t Forget 301 Redirects or You’ll Be Sorry. They are powerful, so you'll want to educate yourself on ... Read More
Upgrading Your Website? Don’t Forget 301 Redirects or You’ll Be Sorry
301 redirects help protect your website during an upgrade, redesign, or move. While they are really easy to implement, many website owners and developers forget about them and in the process, this derails SEO efforts and can completely wipe away ranking in search. I’ll be honest, I didn’t think much about 301 redirects until recently. Creating and managing 301 redirects have been a core part of our website design and development projects and we have to do items listed for these within each ... Read More
Stand Back! The Geeks Are Coming
Last night I met with a business partner named Scott. Scott is an engineer and his engineering brain loves SEO. I’ve been teaching SEO 101 while we build Scott’s website. Last night as we moved from SEO 101 to SEO 201, Scott couldn’t understand why I didn’t do this with every client. The truth be told, 99% of my clients don’t care. They pay me to make sure their website and SEO are taken care of and they don’t want to worry about it. We All Make Mistakes Very few clients have Scott’s ... Read More
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