This month Google made a major announcement on the future of search and stated it would break away from the traditional desktop search index (aka database of websites and blogs) and move to a mobile-first search index. Google indicated this shift was coming at industry conferences, but made the change official with an article on the Google Webmaster Central Blog on November 4th. In the announcement Google stated: To make our results more useful, we’ve begun experiments to make our index ... Read More
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Grab Savings at Our Black Friday Sales Event
Today is election day in the U.S. and I'd like to take a step away from the craziness to chat about another crazy event this November -> Black Friday! We rarely run sales, but in keeping with our crazy U.S. traditional of Black Friday and Cyber Monday shopping, we are offering a few limited time coupons for our premium WordPress themes, SEO courses, and onsite SEO workshops. What's Up for Sale? Stock WordPress Themes Discount = 25% Off Coupon Code = BlackFriday2016 Buy a single theme ... Read More
Our Year End Giveaway is an SEO Package Worth Checking Out
Our agency uses a lot of software that ranges from templates and plugins to analytics and reporting. These tools have helped us function better as a company and they've greatly influenced my ability to make better decisions. I decided it would be great to share some of these helpful tools with our readers, so I kicked off a year end giveaway that offers an SEO package of goodies worth close to $6,000. 1st Place Price – $3,900+ USD Value Online SEO course One hour of personalized SEO ... Read More
Website Hosting and SEO: Is Your Provider Helping or Hurting You?
Marketers and bloggers need to be aware of the interconnection of website hosting and SEO. The correlation of strong website hosting and SEO is many times overlooked and even I'm at fault of this oversight. Or I was at fault. I was reminded of it this month when I moved a website from one hosting company to another. My Recent Experience With Website Hosting and SEO In late 2015 Liquid Web announced the release of their managed WordPress hosting offering. I've been following Liquid Web and ... Read More
Register for One of Our Free SEO Webinars
Before we know it 2017 will be upon us. While you may not be thinking about marketing in 2017, I am and I've been working on scheduling some free SEO webinars through our partners Liquid Web and iThemes. Below is a list of SEO webinars scheduled for late 2016 and all throughout 2017. Feel free to browse through the list below and register for the events that interest you most. Liquid Web - Learn the Basics of SEO December 5th, 2016: The SEO Formula for Driving Success in 2017 We need to ... Read More
SEO is a Process and Not a Plugin
I recently had the pleasure of speaking about search engine optimization at WordCamp Ann Arbor and WordCamp Dallas Fort Worth. There was one focal point I wanted to hit home at both conferences: SEO isn’t a plugin or a green dot. SEO is a process. So many times WordPress users get caught up with installing plugins and chasing a green dot of approval. Don’t get me wrong. I think the Yoast team and their SEO plugins are awesome. It’s the way WordPress users implement the plugins that I find ... Read More
WordCamp Ann Arbor’s WordCamp WarmUp
This last week I had the pleasure of attending WordCamp Ann Arbor and organizing the WordCamp WarmUp event. I spent Thursday through Sunday in Ann Arbor and the time flew by quicker then I thought was possible. Thursday started with an airport run to pick up some iThemes folks then we were off to WordCamp WarmUp that evening. My Friday included two business panels and one SEO lunch. The speaker dinner was that evening, but I was a little too pooped to attend. Saturday continued with me ... Read More
The Winning Combination of Social Media and an Authentic Voice
This weekend the Kent County Sheriff Department posted a recruitment video to their Facebook page. The video was supposed to be a 20 second clip inviting people to apply for 911 openings. Kate, the woman in the video, became a little camera shy and the recording session had almost an hour worth of footage and bloopers. Joel, their savvy social media guy, decided to create a video that blended Kate's professional footage and some of her mistakes. While the department's overall engagement is ... Read More
What Are Your Top Marketing Questions?
For the last nine months I've been offering free webinars for the iThemes community. Many of these have been SEO related and have taken place on a monthly schedule. We concluded our webinars for 2016, but we're not done providing free education. Cory Miller and I are working on a new webinar schedule and we'd love your input. What marketing questions do you have? What topics can we cover to help you and your business grow? These questions and topical areas could be related to ... Read More
The SEO Power of a 301 Redirect
I’m a huge fan of protecting a page’s SEO value with 301 redirects. For a long time I knew a 301 redirect would not only redirect traffic, it would also pass SEO value. I just didn’t quite have precise data to prove the massive value of a 301 redirect. If you are unfamiliar with this SEO tool, you can learn more about their usage in a post I recently wrote titled Upgrading Your Website? Don’t Forget 301 Redirects or You’ll Be Sorry. They are powerful, so you'll want to educate yourself on ... Read More
The Value of Content Before Website Design
I’m a strong believer in preparing website content before initiating graphic design and this applies to both websites and blogs. Some will argue with me, but I’ll fight this battle and dig in because I know content before website design is the right approach. I believe: Strong website design extends past colors, fonts, and layout boxes. Strong design focuses on the user. Website design should be crafted around the user, their needs, and the desired outcome of a website visit. It should be ... Read More
WordPress Automation Tools and Tips
When I first started the company seven years ago, I did everything myself and everything was done manually. It wasn't long before I realized I had to find and set up some WordPress automation tools to keep me sane. Over the years I've tried a lot of plugins, SaaS products, and tools. Many have come and gone, but a few good ones have stuck around and I'm very thankful for them. There is a false belief that marketing and selling on the internet is quick and easy. Well it isn't. There are a lot ... Read More
Google Adwords Keyword Planner Alternatives
If you've talked to me about SEO, you know keyword research is at the heart of my SEO process. I've long believed it is a core part of search engine optimization and I focus an entire lesson on it in my online SEO course. For years I've lived by the Google Adwords Keyword Planner. I knew the data was skewed towards pay per click advertisers, but honestly, I didn't care. I could put in my own suggestions, import a keyword seed list, or even a URL and receive back hundreds of ideas with monthly ... Read More
Upgrading Your Website? Don’t Forget 301 Redirects or You’ll Be Sorry
301 redirects help protect your website during an upgrade, redesign, or move. While they are really easy to implement, many website owners and developers forget about them and in the process, this derails SEO efforts and can completely wipe away ranking in search. I’ll be honest, I didn’t think much about 301 redirects until recently. Creating and managing 301 redirects have been a core part of our website design and development projects and we have to do items listed for these within each ... Read More
Technical SEO for WordPress: What Webmasters Need to Know
Basics of Technical SEO Technical SEO can sound really intimidating. But don’t worry, because it doesn’t have to be scary at all! Technical SEO simply refers to “things” that are related to code, settings, and servers. It includes things you can see and things you can’t see. Today I'm going to primarily focus on those items you can discover and fix, which means you can "see" them online. What I like about technical SEO is it focuses on discovering issues and fixing these problems. All ... Read More
A Visit to the StudioPress.FM Podcast
I recently had the pleasure of recording a podcast episode of StudioPress.fm with Brian Gardner and Lauren Mancke. This is a brand new podcast series from the Copyblogger team and I was fortunate enough to be their first guest. I'm not sure how that happened, but I'll admit I jumped at the chance when asked. The podcast covered a wide range of topics ranging from website design and SEO to my struggles in running an agency. Here is a full list of topics we chatted about: My path to ... Read More
What Matters in Today’s SEO
Two weeks ago I wrote a blog post about SEO lies and misconceptions. As a follow up to that post, I recently visited WP Tavern's WordPress Weekly podcast and chatted with Jeff Chandler and Marcus Couch. We discuss a number of topics surrounding SEO including what’s changed in the past five years, the purpose of SEO plugins, common misconceptions about search engine optimization, and the amount of effort involved in obtaining real, long-term results. As Jeff stated, I was on fire and ... Read More
SEO Bootcamp is Coming!
I am super excited to announce open registration for SEO Bootcamp. This is an onsite, interactive training session that is taking place this winter. We're holding three days of intensive SEO training in a hands-on, collaborative setting. The Backstory on Hatching the Event I've been doing group training sessions since 1995. Back then it was operational training for businesses my company had recently acquired. I had to mix in how-to instructions with empathy for employees who were in massive ... Read More
Join Me for WordCamp Ann Arbor and a Special WordCamp WarmUp
WordCamp Ann Arbor is coming this fall and tickets are now on sale. This year I'll be speaking and I'll also be leading a special event prior to camp called WordCamp WarmUp. WordCamp Ann Arbor The main event is taking place October 14th and 15th. I'll be presenting a session called WordPress, SEO, and You on Saturday at 10:15am. If you are in the area, I'd love for you to join me. But I'm not alone. There are so many really great speakers this year. And I'm fortunate enough to call many of ... Read More
Digging Into Beaver Builder Free vs Pro Options
Last fall I attended a small WordPress conference called CaboPress. While there I met a gentlemen named Robby. I did not know Robby prior to Cabo and honestly I don't even know if I had known of him. I had briefly heard of his product Beaver Builder but I didn't know the man behind the plugin. Since I liked Robby immediately upon meeting him, I made a mental note to try out Beaver Builder upon my arrival back to the states. I hate to admit this, but I never did. Life caught me up and ... Read More
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