Back in 2014, I originally published this post. I had been already working in website design and SEO for ten years and I was painfully aware of the need for digestible content. In the last six months, my husband Jason has been digging into the genetics of alpacas (we're alpaca farmers) and his world has been filled with terminology that includes words like alleles, genotype, phenotype, and DNA sequencing. As he learns more, he wants to share this knowledge with the alpaca community. He ... Read More
Website Content
Writing Website Content: Addressing the Elephant in the Room
Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. It's the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. For those of you who think I am ... Read More
The Value of Content Before Website Design
I’m a strong believer in preparing website content before initiating graphic design and this applies to both websites and blogs. Some will argue with me, but I’ll fight this battle and dig in because I know content before website design is the right approach. I believe: Strong website design extends past colors, fonts, and layout boxes. Strong design focuses on the user. Website design should be crafted around the user, their needs, and the desired outcome of a website visit. It should be ... Read More
Content Marketing vs. SEO
The topic of content marketing vs. SEO baffles me and honestly it has always confused me. I thought this discussion had been addressed and marketers knew it was no battle at all, but last week I realized it is still alive and well. I was on a sales call and the marketer I was speaking with said she didn't believe in SEO. She said she believes you simply need to focus on content marketing and you'll be fine. I'm paraphrasing, but that sums up the comments. The SEO consultant in me felt a ... Read More
Product Centric Versus Customer Centric Websites
One of my favorite features in Google Webmaster Tools is the Content Keywords section. The Content Keywords section provides a list of the most significant keywords that Google found when crawling your website. Why is this important? It provides a quick reality check of your website because it is a view of your website through the eyes of Google. It allows you to see how Google interprets the words used on your website, as well as their frequency. And while Google’s view is important, what ... Read More
Each Page of Your Website is Like a Handshake
Each page of your website is like a handshake. Really. To illustrate this statement, let me set the stage for you. You are manning your company’s booth at a trade show and a prospect wonders by and is within reach. This person looks at your booth, pauses, and then takes a brief moment to ask about your product or service offering. What do you say? Remember - you only have about one minute to make an impression and keep their interest. You have about the time it takes to shake someone’s ... Read More
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