This month I held my first SEO Bootcamp in Dallas, Texas. Our attendees came from all over the country and students flew in from a variety of locations stretching from California to Michigan and New York. My students were developers, marketers, and small business owners that work in a variety of industries. This diversity of experience and website focus helped provide a great mix of questions and conversations. It was so much fun! I had looked forward to getting back into onsite training, but ... Read More
SEO Plan
Getting Rid of SEO Lies and Other BS You’ve Heard
On my way home tonight my Twitter notifications started to chime. Apparently there was some chatter about SEO being similar to “nasty oil salesman, slimy tactics” and I was being brought into the conversation. For the last year I have been a very loud advocate for SEO within the WordPress community and I've really tried my best to remove the remove SEO lies and other BS discussions from SEO conversations, blog posts, and webinars. Today's Chatter on SEO Lies and BS Here is how the Twitter ... Read More
Natural SEO is a Seed and PPC is an Over Ripened Banana
Natural SEO represents the planted seed that brings long-term growth and produces endless amounts of nutrients. PPC is the ripened banana you purchase to obtain a quick potassium fix. I have long believed in the power of natural SEO. I’ve been preaching it for about a decade and I’ve been screaming it from the rooftop for over five years. This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. This weekend ... Read More
Online Marketing: Knowledge is Power
I'm a big advocate of small businesses learning about online marketing. I believe knowledge is power and I feel it is best for companies to understand fundamentals so they can manage some or all of their marketing in-house. If they can't manage marketing in-house, this knowledge will help them better manage their freelancers or outside consultants. This month I held a boot camp for an organization in California and I was reminded of this philosophy and why it is so critical. My training ... Read More
Setting Up Your Marketing Offensive Line
This week I’ve been working with a great client on a four day SEO boot camp. It has been fun and a change from my normal routine. As part of this boot camp we’ve been talking about defensive and offensive techniques for online marketing. When I started my firm in the heart of the recession, I thought that was a rough ride. In the world of SEO I look back at 2011 and 2012 and think that timeframe was an even rougher ride. I was never penalized and my clients weren’t penalized either, but I’ve ... Read More
Accountant Turned SEO
Today I read an article on Marketing Sherpa about formalizing an SEO process and plan. Wow! It took me back to college, aka twenty years ago, when I was enrolled as an accounting major. Yes folks, this SEO started out as an accountant. My Reality Check as a Future Accountant My college years were self-funded. I lived off waiting tables and I paid tuition via grants and loans. My 30+ hour work weeks were spent waiting tables. My days as a server did more than just bring in money. They taught me ... Read More
DIY SEO or Professional SEO Consultant?
What’s your SEO approach? Are you a do-it-yourself SEO or did you hire an SEO consultant? DIY SEO can be great because it is a whole lot cheaper than hiring an SEO professional. And even better, since you are your own SEO expert, you are in control of everything. On the flip side, DIY SEO can also be very time consuming and it can lead you down a dark path of destruction without you ever even knowing. It can also give you a false sense of security and make you believe you know enough to be ... Read More
Web Savvy Marketing
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